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  • September 2000 (Revised November 2002)
  • Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry
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  • November 2001 (Revised January 2002)
  • Case

Monster.com: Success Beyond the Bubble

In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had... View Details
Keywords: Internet and the Web; Business Growth and Maturation; Service Operations; Service Delivery; Price Bubble; Growth and Development Strategy; Employment Industry
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  • 08 Oct 2013
  • News

The Green Giant

international conservation organizations in 2004. "It goes way beyond the stock price of the companies they lead. It means solving the biggest problems that the world faces. And the new generation is impatient; they don't want to wait to... View Details
Keywords: Ralph Ranalli; World Wildlife Fund
  • 01 Sep 2003
  • News

Patrick Moreton

will carry the day.” An assistant professor of organization and strategy at Olin School of Business at Washington University in St. Louis, Moreton has focused his research on economic and organizational models of business strategy,... View Details
Keywords: Garry Emmons; Telecommunications; Information
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

network-based technologies, and for the median technology, the frequency of interactions decays by 73% every 1000 kms. Overall, we document the significant role that geography plays in determining technology diffusion across countries. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 2007
  • Working Paper

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms
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  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

the best course of action for marketers faced with this complex new world of meaning-making? Deighton challenges his students in HBS's executive Owner/President Management Program to think of a witty, self-aware ad that they could create for their business for the... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

effects of v4 scarcity, while obtaining price discovery and allocative efficiency benefits of market transactions. Download the paper: http://www.hbs.edu/research/pdf/09-091.pdf Why Do Countries Adopt International Financial Reporting... View Details
Keywords: Martha Lagace
  • 03 Nov 2022
  • Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

don’t know. Maybe we should talk to a couple more prospects and compare reactions?” Full Stack Engineer: “Just so y’all know, I am probably going to revamp the pricing page layout in the next few days so if you’re thinking about changing... View Details
Keywords: by Julia Austin
  • 26 Oct 2015
  • News

Ron Johnson’s Post-Penney’s Rebirth

customer experience," Johnson tells the magazine. "It’s better than a store, it’s the same price as online, and it’s faster than even Amazon Prime." Johnson also recounts the story behind his 2013 exit from JC Penney: The changes,... View Details
Keywords: Electronics and Appliance Stores; Retail Trade
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

coupled search processes can dramatically obscure the true impact of design on performance, confounding empirical research. We identify research strategies for tackling this difficulty; discuss population-level advantages of coupled... View Details
Keywords: Martha Lagace
  • 14 May 2013
  • First Look

First Look: May 14

Abstract—This paper examines the direct private equity investment strategies across sovereign wealth funds (SWFs) and their relationship to the funds' organizational structures. SWFs seem to engage in a form of trend chasing, since they... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

  Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a... View Details
Keywords: Martha Lagace
  • 21 May 2019
  • News

Confronting the Future of Climate Change in the Midwest

by climate change by managing resources more efficiently, pursuing new strategies in the wake of climate change, and bringing climate-ready products to market. On May 15, over 100 Harvard Business School alumni and local and regional... View Details
Keywords: Agriculture
  • 01 Jun 1999
  • News

Short Takes

Reinhardt writes that for a company to be sustainable, it must have a strategy or development path that maintains an undiminished level of net assets. He argues that if the prices in the firm's accounting... View Details
Keywords: Judith A. Ross
  • January 2009
  • Teaching Note

Biocon: Launching a New Cancer Drug in India (TN)

By: Sunil Gupta and Das Narayandas
Teaching Note for [508026]. View Details
Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India
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  • 06 May 2014
  • First Look

First Look: May 6

transmitting information from equity to debt holders. This provides a novel argument as to why information contained in stock prices affects the real value of a corporation. It also allows us to make empirical predictions regarding the... View Details
Keywords: Sean Silverthorne
  • November 1992 (Revised June 1994)
  • Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
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  • 01 Jun 2009
  • News

Crisis and Creativity

creates an opening for entrepreneurs who can meet the profitability challenge by reexamining the whole business model — a process that might involve customer acquisition or retention, or pricing innovations. It is only fitting for the... View Details
Keywords: Bhaskar Chakravorti
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then simulated how different promotion... View Details
Keywords: by Sean Silverthorne