Preference - Publications - Faculty & Research

01 Dec 2003
News

Business Answers the Call

preference to neighborhood schools. For Nielsen, the key to meaningful ed-ucation reform is getting topflight candidates to run for school boards. “There is no more important position from which to transform a school system than the... View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services

07 Jun 2019
Book

Are You a Digital Manager?

evolved as people as fast as the business world has required us to—to be able to innovate with people so different and far away from us. Research makes clear that, as people and colleagues, we much prefer firsthand evidence and direct... View Details

Keywords: by Martha Lagace

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

Google reviews (Google’s current tying strategy) or reviews from multiple platforms determined to be the best-performing by Google’s own organic search algorithm. We find that users prefer the version that does not exclude competitor... View Details

Keywords: Dina Gerdeman

23 Dec 2014
First Look

First Look: December 23

cost of leisure is lower. We interpret these results as evidence of differences in preferences for leisure across CEOs rather than optimal responses to organizational differences correlated with ownership. Differences in labor supply are... View Details

Keywords: Carmen Nobel

20 May 2008
First Look

First Look: May 20, 2008

variable labor supply, social security benefits and portfolio choice over safe bonds and risky equities. Our analysis reinforces prior findings that equities are the preferred asset for young households, with the optimal share of equities... View Details

Keywords: Martha Lagace

21 Aug 2006
Research & Ideas

How Europe Wrote the Rules of Global Finance

Treasury nor the private financial community has preferred or promoted multilateral, liberal rules for global finance. The most important liberal rules of the international financial system—those of the EU and OECD—were conceived and... View Details

Keywords: by Ann Cullen

26 Feb 2008
First Look

First Look: February 26, 2008

Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding... View Details

Keywords: Martha Lagace

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

dampen competition online and enable price discrimination in-store. Its effectiveness in these respects depends on the decision-making stage of consumers and the heterogeneity of their preference for the online versus store channels.... View Details

19 Nov 2012
Research & Ideas

LEED-ing by Example

parties) have issued executive orders requiring federal agencies to use environmentally preferable products and services whenever possible, as has the European Commission. These procurement policies are specifically aimed to "spur private... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

preferences for unbundling among agencies and their clients. Using microdata collected by the US Census Bureau from 1982 to 2007, the researchers found that agencies were more likely to unbundle if they were large and diversified in their... View Details

Keywords: by Michael Blanding; Advertising

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As a result, the firm emphasizes consumer View Details

Keywords: by Robert Simons

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details

Keywords: by Jean Ayers

27 Mar 2012
First Look

First Look: March 27

are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to provide favorable coverage to certain authors or to slant reviews toward the horizontal... View Details

Keywords: Carmen Nobel

15 Feb 2017
Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

bankers’ preferred conditions exist there. Revenues are sketchy, exchange rate risk is real, political uncertainties abound, and expertise is thin. Yet projects get funded and built. Capital lessons What can be learned? First, direct... View Details

Keywords: by John Macomber; Construction

Web

Online Transforming Customer Experiences Course | HBS Online

Engage consumers by exploring their varied preferences and enhancing customer compatibility Balance being proactive and reactive to consumer needs while understanding cost and customer satisfaction implications Overcome barriers to change... View Details

30 May 2019
What Do You Think?

Is There a Distinctive West Coast Style of Management?

organizations in which he and his firm invested. The objectives to which he referred were Collins’s and Porras’s BHAGs, preferably a ten times improvement in some performance metric. In his book Exponential Organizations, Salim Ismail... View Details

Keywords: by James Heskett; Education

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

structures (in which some regions seem to be much larger than others) are often preferable to an aesthetically pleasing (and in some respects simpler) symmetry of the sort implicitly evoked by much of the discussion up to this point. Even... View Details

Keywords: by Pankaj Ghemawat

09 May 2005
Research & Ideas

Hold or Fold? Sizing Up Business Risk

these assessments more complex and add more classifications, we limit the first run-through to just two alternatives per dimension which then generate eight distinct profiles that we can use to help us assess what we want to do. Even if you View Details

Keywords: by Eileen C. Shapiro & Howard H. Stevenson

17 Jun 2014
First Look

First Look: June 17

demonstrates that underestimating the pleasure of rediscovery leads to time-inconsistent choices: individuals forgo opportunities to document the present but then prefer to rediscover those moments in the future. Underestimating the value... View Details

Keywords: Sean Silverthorne

26 Oct 2009
Lessons from the Classroom

The New Deal: Negotiauctions

person offers a substantially higher price. In many cases, that's the right deal structure, because the buyer needs certainty in order to arrange the financing, prepare for the move, etc. But in some cases both the buyer and the seller might View Details

Keywords: by Julia Hanna

Publications