Publications

Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details

Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement

Find at Harvard

August 2014
Teaching Note

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton

Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details

Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry

August 2014
Case

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton

Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details

Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry

09 May 2016
News

Plugged In: Anita Elberse, Harvard Business School

July 2011
Case

Teach Plus: Mobilizing a New Generation of Teacher Leaders

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of Teach Plus, a non-profit organization founded on the premise that in order for public schools to continuously improve urban student achievement, teaching must become a career that motivates and retains effective early career... View Details

Keywords: Leadership; Decision Making; Strategy; Nonprofit Organizations; Social Entrepreneurship; Teaching; Cambridge; Boston

09 Oct 2015
News

Putting Social Progress on Par with Prosperity

Web

Baker Library brings the past, present, and future of business to life. | Baker Library

and Polaroid’s Culture of Art and Innovation, 1945–1969 Explores the extraordinary career of Meroë Morse—a key contributor to the development of... View Details

March 2019 (Revised June 2021)
Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock

On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details

Blog

Two-Year Action Plan Update: Q+A with Terrill Drake, Chief Diversity and Inclusion Officer at Harvard Business School

together quite nicely. When I came on board, Jen Eliason, our associate director of diversity, inclusion and belonging, was the only person in the School with a formal DEI role. Soon after I started, she... View Details

04 May 2021
News

Hubert Joly from Best Buy

October 2004
Background Note

A Note on Interviewing

Discusses issues involved in the job interview process. Teaching Purpose: To assist in career planning. View Details

Keywords: Job Interviews; Personal Development and Career

09 Jan 2024
Blog Post

Insights From Harvard Business School’s Peek Program

Peek is an annual online program for current undergraduate students that provides an opportunity to try out the HBS case method of study, join a leadership development discussion, gain an understanding of the View Details

01 Feb 1997
News

Doing It Your Way

activity pales in comparison to what's happening today on the Internet," says Sahlman. "Whereas in the early days of the microprocessor, for example, it was expensive and complicated to buy computers, View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

Profile

Kim Chen

delivered on this both in and out of the classroom. I also valued the opportunity for personal development through introspection, discussion, View Details

Keywords: Retail; Nonprofit / Government

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

Career Coach

Ryan Kim

Ryan (HBS '02, Harvard College '95) is particularly interested in helping students and alumni find balance and meaning in their career choices. Throughout his adult life, he... View Details

Keywords: Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Search Fund; Financial Services (All); Impact Investing; Financial Services (All)

July 2014
Case

BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)

By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; India