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  • All HBS Web  (8,604)
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  • September 1999 (Revised November 2000)
  • Case

Swatch Group, The: On Internet Time

By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis
Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details
Keywords: Brands and Branding; Consumer Products Industry
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Wathieu, Luc R., Carin-Isabel Knoop, and Cate Reavis. "Swatch Group, The: On Internet Time." Harvard Business School Case 500-014, September 1999. (Revised November 2000.)
  • September 1984
  • Case

Henkel Corp.: International Sealants Brand SISTA (A)

By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
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Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
  • April 2005 (Revised June 2006)
  • Case

Yahoo! Messenger: Network Integration

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details
Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States
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Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Yahoo! Messenger: Network Integration." Harvard Business School Case 805-102, April 2005. (Revised June 2006.)
  • June 2008 (Revised May 2017)
  • Case

Cook Composites and Polymers Co.

By: Deishin Lee, Michael W. Toffel and Rachel Gordon
This case describes how a company improves resource efficiency and process quality in its manufacturing process by developing a waste by-product into a new product. The case describes how CCP cleans production equipment between batches using styrene, which becomes a... View Details
Keywords: Innovation and Invention; Product Development; Business Processes; Performance Efficiency; Natural Environment; Wastes and Waste Processing; Pollutants; Environmental Sustainability; Chemical Industry; Manufacturing Industry
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Lee, Deishin, Michael W. Toffel, and Rachel Gordon. "Cook Composites and Polymers Co." Harvard Business School Case 608-055, June 2008. (Revised May 2017.)
  • Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
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Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
  • October 2023 (Revised January 2025)
  • Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju
Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details
Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Technology Industry
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Buell, Ryan W., and Himabindu Lakkaraju. "Sydney Loves Kevin." Harvard Business School Case 624-039, October 2023. (Revised January 2025.)

    Managing Growth

    But marketing was important. Even if we produced the greatest drugs in the world, we’d be in trouble if we couldn’t get doctors to prescribe them or insurers to pay for them. As for our reluctance to look outside the company for ideas, I like to say that 0.1% of the... View Details
    • September 2001 (Revised August 2005)
    • Case

    Microsoft in 2002

    By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine
    Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details
    Keywords: Competitive Advantage; Applications and Software; Product Launch; Information Technology Industry; Computer Industry; United States
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    Rukstad, Michael G., David B. Yoffie, Carl Johnston, and Tyrell Levine. "Microsoft in 2002." Harvard Business School Case 702-411, September 2001. (Revised August 2005.)
    • February 1998 (Revised August 1998)
    • Case

    Teradyne, Inc.: Nothing Ventured, Nothing Gained

    By: Joseph B. Lassiter III
    Alexander d'Arbeloff, Teradyne's founder and CEO, is launching his company into the software and network testing business. He has acquired three external start-ups and is beginning to integrate them with the rest of the company. While Teradyne's core... View Details
    Keywords: Acquisition; Business Startups; Corporate Entrepreneurship; Leadership Style; Success; Horizontal Integration
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    Lassiter, Joseph B., III. "Teradyne, Inc.: Nothing Ventured, Nothing Gained." Harvard Business School Case 898-190, February 1998. (Revised August 1998.)
    • February 2006 (Revised August 2006)
    • Case

    deCODE Genetics: Hunting for Genes to Develop Drugs

    By: Debora L. Spar
    In 1996, Kari Stefansson launched a new kind of biotechnology company and a whole new way of attacking diseases. Based in Iceland, his firm, deCODE Genetics, plans to identify the individual genetic markers that lead to society's most prevalent diseases. To do so, it... View Details
    Keywords: Information; Innovation Strategy; Genetics; Ethics; Health Disorders; Biotechnology Industry; Iceland
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    Spar, Debora L., and Chris Bebenek. "deCODE Genetics: Hunting for Genes to Develop Drugs." Harvard Business School Case 706-040, February 2006. (Revised August 2006.)
    • May 2024
    • Supplement

    Net Protections (C)

    By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
    In Case C, in spring 2021, four years after the launch of atone, the company is considering how to grow the service given slow merchant adoption. View Details
    Keywords: Growth and Development Strategy; Product Launch; Adoption
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    Casadesus-Masanell, Ramon, Nobuo Sato, and Akiko Kanno. "Net Protections (C)." Harvard Business School Supplement 724-397, May 2024.
    • February 1985
    • Case

    General Electric--Thermocouple Manufacturing (B)

    By: David A. Garvin
    Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details
    Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry
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    Garvin, David A. "General Electric--Thermocouple Manufacturing (B)." Harvard Business School Case 685-062, February 1985.
    • August 2002 (Revised February 2005)
    • Case

    Gillette Company (C): Strategies for Change

    By: Rosabeth M. Kanter and James Weber
    Examines the strategic change agenda set by a new CEO as the initial priorities in the turnaround of this leading global consumer products company. View Details
    Keywords: Business History; Global Strategy; Competitive Advantage; Competitive Strategy; Leading Change; Change Management; Retail Industry
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    Kanter, Rosabeth M., and James Weber. "Gillette Company (C): Strategies for Change." Harvard Business School Case 303-034, August 2002. (Revised February 2005.)
    • 17 Oct 2017
    • News

    HBX Offers Separate Certificate Programs in Business Analytics, Economics for Managers, Financial Accounting

    • January 2006 (Revised February 2015)
    • Case

    Innovation at Timberland: Thinking Outside the Shoe Box

    By: Rosabeth M. Kanter and Ryan Raffaelli
    Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details
    Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management
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    Kanter, Rosabeth M., and Ryan Raffaelli. "Innovation at Timberland: Thinking Outside the Shoe Box." Harvard Business School Case 306-064, January 2006. (Revised February 2015.)
    • September 2021 (Revised October 2021)
    • Case

    Dream: Impact Through Real Estate

    By: Michael Chu and John Masko
    The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details
    Keywords: Impact Investing; Real Estate Development; Renewable Energy; Energy Conservation; Income; Values and Beliefs; Borrowing and Debt; Equity; Private Equity; Public Equity; Financing and Loans; City; Government Legislation; Immigration; Housing; Corporate Social Responsibility and Impact; Mission and Purpose; Property; Business and Government Relations; Civil Society or Community; Human Needs; Sustainable Cities; Environmental Sustainability; Social Enterprise; Real Estate Industry; Canada; Toronto
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    Chu, Michael, and John Masko. "Dream: Impact Through Real Estate." Harvard Business School Case 322-041, September 2021. (Revised October 2021.)
    • January 1993 (Revised November 1993)
    • Case

    Warner-Lambert Ireland: Niconil

    By: John A. Quelch and Susan Smith
    The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details
    Keywords: Product Launch; Marketing Strategy; Pharmaceutical Industry; Republic of Ireland
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    Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
    • September 1995 (Revised December 1997)
    • Case

    Philip Morris: Marlboro Friday (A)

    By: Alvin J. Silk and Bruce Isaacson
    On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details
    Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States
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    Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
    • February 2017
    • Supplement

    The De Beers Group: Exploring the Diamond Reselling Opportunity

    By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
    In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
    Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
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    Esty, Benjamin C., Daniel P. Gross, and Lauren G. Pickle. "The De Beers Group: Exploring the Diamond Reselling Opportunity." Harvard Business School Spreadsheet Supplement 717-806, February 2017.
    • 28 Jun 2022
    • Cold Call Podcast

    Scaling a Fintech Startup for the Greater Good

    Keywords: Financial Services
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