Media - Publications - Faculty & Research

Portrait Project

Debbie Rosenbaum

body language. Graduating from Harvard Business School and Harvard Law School, I am now building a career in communication. Leveraging the legal landscape of trademark and copyright, I aspire be at the intersection of law, business and language — and at the forefront... View Details

01 Jun 2017
News

In My Humble Opinion: Jen Wong (MBA 2004)

When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital media industry, and her hire signaled the... View Details

Keywords: April White

20 Dec 2019
News

The 19 Musts of 2019

at the center of the story was a motivational speaker, so he recorded himself a lot—which makes for really rich source material.” Courtesy source Courtesy source —Julia Kaplan (MBA 2017), business development lead at podcast network Gimlet View Details

Keywords: podcast; Arts, Entertainment

Career Coach

Victoria Chen

Victoria enjoys helping others navigate career choices in any of the following industries: media & technology, management consulting, and start-ups; or serve as a soundboard to those who are still making up their minds on a career path. View Details

10 Jul 2024
News

Next Level

Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details

Keywords: Catherine O’Neill Grace

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

in applications, although just how many students shy away from applying depends largely on how widely the incident is reported in the media. The June research paper The Impact of Campus Scandals on College Applications shows that a college with a scandal splashed... View Details

Keywords: by Dina Gerdeman; Education

Fast Answer

Compact Disclosure & Worldscope CD-ROMs

Where can I find company data located in Compact D/SEC and Worldscope? The Worldscope data set is available remotely through Wharton Research Data Services (WRDS). Users must sign up for an individual account. In addition, this data is also available... View Details

May–June 2024
Article

Should Your Brand Hire a Virtual Influencer?

By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan

Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details

Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence

Citation

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29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

lines for major networks like PBS, Disney, and Cartoon Network (CookieJar Entertainment). As President of Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie Couric Media as President of... View Details

18 May 2020
News

Kevin Mayer Takes Over TikTok

Kevin Mayer (MBA 1990) Jesse Grant/Getty Images for Disney Kevin Mayer (MBA 1990) Jesse Grant/Getty Images for Disney Kevin Mayer (MBA 1990) has left his position leading Disney’s streaming business to take over the video-sharing platform TikTok, reports the New York... View Details

01 Sep 2015
News

Case Studies for Your Commute

Case discussions typically start with the facts and blossom from there. But what happened before that? What got the professor excited about writing the case in the first place? What margin notes didn’t make it into the final draft? And how does the author connect the... View Details

Keywords: Dan Morrell

28 Apr 2014
News

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Fast Answer

IFC: LA/Hollywood

Where can I find entertainment & media industry/market analysis, company data and news? OVERVIEWS AND ANALYSIS IBISWorld
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details

Fast Answer

Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on digital View Details

04 Jun 2020
Blog Post

What MBAs can do in Defense of Black Lives

right away. Join a protest or take virtual action. If you’ve never participated in a protest before, now is the time to do it! You can also take virtual action by signing petitions, engaging in social media campaigns, calling elected... View Details

02 Sep 2016
Op-Ed

The Twitter Election

7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over... View Details

Keywords: by John Quelch and Thales Teixeira

Career Coach

Rachel Hoang

Rachel can assist students who are interested in pursuing a career in sports, media, and entertainment. She has experience working in a smaller entertainment technology company and a large media conglomerate and can help navigate the... View Details

06 Jan 2021
Working Paper Summaries

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

Keywords: by Alvin J. Silk and Ernst R. Berndt; Media & Broadcasting; Media & Broadcasting

November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

Citation

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September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details