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Show Results For
- All HBS Web
(3,058)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (845)
- 25 Feb 2013
- News
Among millions, a blank slate
Keywords: Professors Tarun Khanna, John D. Macomber; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
Staging the Olympics is a Herculean task. Years of preparation, including budget-busting financial requirements, a panoply of construction projects, world-class logistical and communications challenges, and event-planning needs that... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly and... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital interactive component, and this... View Details
Keywords: by Martha Lagace
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Patricia F. Russo (104th AMP) is executive vice president of New Jersey-based Lucent Technologies, a $30 billion communications powerhouse, where she oversees corporate strategy, business development, and corporate operations. A widely... View Details
- 18 May 2017
- News
Pioneer Spirit
secretary has continued to be a blessing, as I’ve been in the middle of communications between members of our class and HBS for the past 40 years.” Freeman returned to the company after HBS, but after five years decided to put the... View Details
Keywords: Constantine von Hoffman
- 01 Mar 2012
- News
Get Creative
and collaboration. When people are surrounded by constant communication and encouragement, they can find the courage to try, fail, redo, and try again. —GE —Rosabeth Moss Kanter is the Ernest L. Arbuckle Professor of Business... View Details
- July 2003
- Case
CARE USA
By: John A. Quelch
CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.
- 10 Dec 2014
- News
Helping management teams build companies
As founder and CEO of Providence Equity Partners, Jonathan Nelson (MBA 1983) looks for good people to partner with. He attributes his firm’s remarkable results to the leaders they’ve identified and backed. (Published December 2014) View Details
- Profile
Mariano Bomaggio
more international perspective outside the U.S., maybe in Africa." When asked about his plans after graduation, Mariano confides that it's "a tough question! I want to keep learning, probably within the finance world, at the intersection of finance and... View Details
- Profile
Willa Zhou
the first of her two pre-HBS years, Willa worked on The Movement, a free, outdoor-exercise and community health program in San Francisco, which was based on her undergraduate research on health and well-being. "I had interviewed over... View Details
- 20 Jul 2017
- News
Pushing the Next Generation Forward
and dear to my heart.” Central to HCZ’s approach is a birth-to-college education pipeline of best-practice academic, community development, and health and wellness programs that serve 13,000 children and nearly as many adults. Recently... View Details
Keywords: Deborah Blagg
- 01 Sep 2003
- News
CGLV Plenary Session
academia and focused on executive compensation, limits to board effectiveness, capital market intermediaries, and management education. A principal goal of CGLV is to encourage specific actions that will lead to changes in practice.... View Details
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- March 2008 (Revised March 2009)
- Case
Purolator Courier Ltd.
By: Rajiv Lal and Catherine Ross
On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been... View Details
Keywords: Conferences; Customer Focus and Relationships; Leading Change; Marketing Strategy; Performance Effectiveness; Strategic Planning; Research; Segmentation; Canada
Lal, Rajiv, and Catherine Ross. "Purolator Courier Ltd." Harvard Business School Case 508-054, March 2008. (Revised March 2009.)
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
their health and education programs. Goodwin’s days as a global citizen began in the air force. In his early years as a second lieutenant, during the mid-1990s, he worked in foreign military sales in Saudi Arabia, then in Colombia setting up radar and View Details
Keywords: Jill Radsken
- 10 Aug 2015
- News
Leveraging Veterans’ Competitive Advantage
employers are looking for.” Like recent college graduates and other young job seekers, however, veterans new to the civilian job market often lack networking skills and an awareness of opportunities that may fit their qualifications. To... View Details
- 01 Dec 2008
- News
Where Are They Now?
director of the Brady Commission, a task force created to examine ways to avoid another stock market crash like Black Monday on October 24. “It was hard not to say yes,” he recalls. After the commission completed its report, Glauber... View Details
- 10 Aug 2015
- News
A Talent Pipeline for Society’s Challenges
Morales, who now serves as marketing and communications manager at Year Up in the Bay Area, and Michelle Smith-Howard, who worked as director of early learning at DC Promise Neighborhood Initiative and is... View Details
Keywords: Jill Radsken
- 20 Sep 2013
- News
Connections Add Up
Nan Morrison and Sally Wood It takes a village to raise a game-changing non-profit, and Nan Morrison (MBA 1987) and Sally Wood (MBA 1983) have found a community of support among their HBS friends and fellow alumni. "I'm proud of my whole... View Details