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  • April 2011 (Revised May 2011)
  • Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Bill Kerr Employers can benefit by remapping their talent strategies to match the realities of workers with caregiving responsibilities. Bill Kerr is joined by his Managing the Future of Work co-chair and podcast co-host, Joe Fuller, lead... View Details
  • Web

Entrepreneurship

with access to leading entrepreneurship faculty, curated programs, funding opportunities, and a network of knowledgeable and experienced experts. 2025 Rock Accelerator Press Release Meet the 2025 Rock Accelerator Students! Learn more... View Details
  • Program

Strategic Perspectives in Nonprofit Management

game and create organizations that can thrive in the midst of change. Exploring crucial concepts and skills for nonprofit leadership, this program will prepare you to strengthen management and accountability while leading the evolution... View Details
  • November 2013 (Revised January 2014)
  • Supplement

Man Jit Singh at Sony Entertainment Television (B)

By: Linda A. Hill, Dana M. Teppert and Allison J. Wigen
Supplement to (A) case: Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on... View Details
Keywords: Performance Appraisals; Performance Management; Performance Evaluation; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams; Management Teams; Change Management; Decision Making; Emerging Markets; Media and Broadcasting Industry; India
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Hill, Linda A., Dana M. Teppert, and Allison J. Wigen. "Man Jit Singh at Sony Entertainment Television (B)." Harvard Business School Supplement 414-052, November 2013. (Revised January 2014.)
  • July 2002 (Revised August 2002)
  • Case

SIG Beverages (A)

SIG Beverages, a leading supplier of bottling and packaging systems for the beverage industry, has recognized an opportunity in providing services for its product end users. Management's challenge is to develop a service portfolio to address end users' needs, while... View Details
Keywords: Organizational Change and Adaptation; Production; Service Delivery; Manufacturing Industry; Italy
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Oliva, Rogelio, and James Quinn. "SIG Beverages (A)." Harvard Business School Case 603-018, July 2002. (Revised August 2002.)
  • November 1993 (Revised January 1995)
  • Case

Orit Gadiesh: Pride at Bain & Co. (A)

Describes the events surrounding Bain & Co.'s financial and organizational struggles between 1988 and 1991. Focuses on the role of Orit Gadiesh, then vice chairman of Bain & Co., in leading the effort to restructure the company and restore company pride. View Details
Keywords: Restructuring
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Conger, Jay A. "Orit Gadiesh: Pride at Bain & Co. (A)." Harvard Business School Case 494-031, November 1993. (Revised January 1995.)
  • 01 Jan 2004
  • News

  • 22 Apr 2021
  • News

Driving a Large Transformation with Leadership and Purpose – Lessons from the Turnaround at Best Buy

  • September 2007
  • Article

Investigative Negotiation

By: Deepak Malhotra and Max H. Bazerman
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into... View Details
Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Perspective; Pharmaceutical Industry
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Malhotra, Deepak, and Max H. Bazerman. "Investigative Negotiation." Harvard Business Review 85, no. 9 (September 2007).

    Lynn S. Paine

    Lynn Sharp Paine is a Baker Foundation Professor and John G. McLean Professor of Business Administration, Emerita, at Harvard Business School. A member and former chair of the General Management unit, she has served in numerous leadership positions including Senior... View Details

    • 17 Apr 2025
    • Blog Post

    From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

    Technology Officer turned executive coach. She is the author of The Uncommon Executive, a newsletter and book where she offers insights from her own leadership journey. She leads an executive accelerator program, equipping rising women... View Details
    • June 2014
    • Case

    Going Social: Durex in China

    By: Mikolaj Jan Piskorski and Aaron Smith
    When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
    Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
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    Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
    • October 2017
    • Case

    LeBron James: Building a Hollywood Empire

    By: Anita Elberse
    It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details
    Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Sports Industry; Media and Broadcasting Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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    Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
    • Teaching Interest

    Overview

    By: Peter Tufano
    Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
    • December 2014 (Revised July 2016)
    • Case

    HEINEKEN—Brewing a Better World

    By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
    The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details
    Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry
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    Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
    • June 2005 (Revised September 2006)
    • Case

    Oracle vs. salesforce.com

    By: David B. Yoffie and Alison Berkley Wagonfeld
    Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
    Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry
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    Yoffie, David B., and Alison Berkley Wagonfeld. "Oracle vs. salesforce.com." Harvard Business School Case 705-440, June 2005. (Revised September 2006.)
    • January 2003 (Revised August 2005)
    • Case

    CareGroup

    By: F. Warren McFarlan and Robert D. Austin
    Describes the circumstances leading to the three-and-a-half-day collapse of a major hospital group's IS capabilities. Identifies the technical reasons for the failure, management steps in dealing with the problem short term, and the long-term lessons they believe they... View Details
    Keywords: Information Management; Information Technology; Safety; Crisis Management; Infrastructure; Health Industry
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    McFarlan, F. Warren, and Robert D. Austin. "CareGroup." Harvard Business School Case 303-097, January 2003. (Revised August 2005.)
    • June 1996 (Revised February 1998)
    • Case

    Repositioning Ranbaxy

    A leading Indian pharmaceutical company reacts to changes in its industry by trying to reposition along several dimensions from developing markets to developed ones, from bulk drugs toward pharmaceuticals in dosage forms, and from reverse-engineering products developed... View Details
    Keywords: Organizational Change and Adaptation; Expansion; Industry Structures; Pharmaceutical Industry; India
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    Ghemawat, Pankaj, and Kazbi Kothavala. "Repositioning Ranbaxy." Harvard Business School Case 796-181, June 1996. (Revised February 1998.)
    • 08 Jan 2020
    • Video

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