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Brian Kenny | About

Brian Kenny Bio Brian Kenny is the Chief Marketing and Communications Officer (CMCO) at Harvard Business School. He has led marketing and communications work for several global institutions. As the School’s first CMCO, Brian has oversight View Details

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

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The Harvard Business School Faculty Summer Reader 2023

What books are HBS faculty members reading this summer—and are certain publications especially meaningful to them? Turns out, faculty are interested in a variety of topics, everything from exploring... View Details

27 Oct 2015
News

Sweet Success

to being good stewards of the land, they wanted to produce syrup that would set a new industry standard in quality and flavor. Turner began researching everything he could find about sugaring and found a... View Details

Keywords: Deborah Blagg

11 Apr 2024
News

Mission Control

analytical work. I did a piece of research that uncovered or discovered the equivalence to Moore's law from the computer industry in the space industry. And I had full understanding of how Moore's law, 2x... View Details

23 Mar 2022
Blog Post

Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit

children and parents alike. “Our interests really aligned on early childhood education,” Mahajan says. Recognizing that more than 50 percent of Indians have smartphones—and that mobile internet penetration... View Details

24 May 2017
News

David G. Bradley, MBA 1977

made it out of the ditch if the Internet hadn’t come along.” “The Atlantic would never have made it out of the ditch if the Internet hadn’t come... View Details

Keywords: Susan Young

Web

The 20th Century Zeitgeist - Leadership

Majority "Me" generation Focus on training and fitness Income gap widens dramatically AIDS Influence: High 90 1990 s Internet "irrational exuberance" Antigovernment sentiment: Waco standoff; Oklahoma City bombing Influence: Medium-Low... View Details

June 2014
Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith

When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details

Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China

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30 Jun 2021
In Practice

The Harvard Business School Faculty Summer Reader 2021

What’s on HBS faculty members’ reading list for summer 2021? Which books are most meaningful to them and why? Below, faculty share their top picks, ranging from biographies and memoirs to their colleagues’ latest works. Julia Austin: Social justice and the Obamas I... View Details

Keywords: by Kathryn Haviland

14 Dec 2016
HBS Seminar

Siobhan O'Mahony and Rebecca Karp, Boston University

01 Dec 2022
News

Future Vision

almost everything I do. These lessons and insights help me navigate the challenges of the job. Do you have a favorite moment from the past two years? How can I choose just one? [Laughs] So far, it would have... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

24 Apr 2019
Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing behaviors View Details

Keywords: by Roberta Holland; Retail

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

21 Jun 2024
Blog Post

What Does PRIDE Mean to You?

professional journey. When I arrived on campus last fall, I found true friendship through PRIDE at HBS. I have built lifelong friendships with people with whom I have spent every day of the past year. Even within my own section, I found a... View Details

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

marketer turned public servant Bill Doyle knew he had to bring tourists back first to dispel the city’s "Taxi Driver" image of grit and danger. His team created the iconic "I (heart) NY" slogan and encouraged companies... View Details

Keywords: by Danielle Kost; Tourism

17 Jan 2023
Book

Good Companies Commit Crimes, But Great Leaders Can Prevent Them

In a fraught ethics and legal climate, leaders need to know how to steer clear of trouble more than ever. Corporate Criminal Investigations and Prosecutions, released in September, offers a comprehensive resource on View Details

Keywords: by Lane Lambert

Portrait Project

Haoran Jiang

myself, that I was not a mistake. A random gamble of genetics somehow resulted in a disappointing hand: me. “I’m going to show them” became my mantra, my life’s objective, my obsession. Then, everything... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

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