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  • January 2008 (Revised May 2011)
  • Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman
In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details
Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry
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  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • 05 Nov 2009
  • News

Directorship Magazine Awards

  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

Are brand management issues faced by a powerful for-profit company such as Toyota the same as those navigated by an international non-government organization (NGO) such as the Red Cross? Yes and no. In their new book, The New Global... View Details
Keywords: by Manda Salls
  • August 1989 (Revised November 1994)
  • Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
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  • 2022
  • Book

企業初心 未來企業的新領導準則

By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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  • 2022
  • Book

The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ

By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations
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  • 09 Jul 2009
  • Working Paper Summaries

Performance Pressure as a Double-Edged Sword: Enhancing Team Motivation While Undermining the Use of Team Knowledge

Keywords: by Heidi K. Gardner
  • 20 Oct 2008
  • Research & Ideas

The Seven Things That Surprise New CEOs

By significantly expanding our understanding of the dynamics of competition, Michael E. Porter's Harvard Business Review article "How Competitive Forces Shape Strategy" launched a business management revolution among academics... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • February 2003 (Revised November 2006)
  • Case

Silvio Napoli at Schindler India (A)

By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan
A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details
Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland
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  • 30 Oct 2018
  • Blog Post

Demystifying the HBS Application

We know that the Admissions process can be nerve-wracking no matter what stage of the process you are in. In an attempt to demystify aspects of the application process and dispel some myths along the way, we wanted to provide some View Details
  • 04 Mar 2024
  • What Do You Think?

Do People Want to Work Anymore?

published an article that laid out two human resource strategies that we labeled the “cycle of success” and the “cycle of failure.” Our late colleague at HBS, Christopher Lovelock, wisely suggested we later... View Details
Keywords: by James Heskett
  • 24 Jun 2009
  • Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld
  • 04 Dec 2018
  • News

Larry Summers: urban-rural inequality and the importance of work

  • July 8, 2022
  • Article

How to Conduct a Great Performance Review

By: Frank V. Cespedes
Dissatisfaction with performance appraisals is pervasive, but they remain an essential managerial responsibility. The purpose of performance reviews is two-fold: an accurate and actionable evaluation of performance, and then development of that person’s skills in line... View Details
Keywords: Performance Review; Feedback; Employees; Management Skills
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  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

people do. Julian De Freitas and colleagues pit humans against machines in a video game to study AI's current limits and mine insights for the real world. Open Source Software: The $9 Trillion Resource... View Details

    Dorothy A. Leonard

    Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

    Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry
    • 2021
    • Chapter

    International Business History and the Strategy of Multinational Enterprises: How History Matters

    By: Geoffrey Jones and Teresa da Silva Lopes
    This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of... View Details
    Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms and Management; Business History; Africa; Asia; Europe; Latin America; Middle East; North and Central America
    Related
    • Web

    PhD Programs - Doctoral

    objectives. Jointly administered by HBS and GSAS, the program includes core disciplinary training in sociology or psychology, as well as additional coursework in organizational behavior. Accounting & Management Accounting scholars study... View Details
    • 06 Aug 2012
    • Research & Ideas

    Strategic Intelligence: Adapt or Die

    Sometimes when John R. Wells, a professor of management practice at Harvard Business School, meets a senior manager from a successful company, he likes to ask the provocative question, "Is your company... View Details
    Keywords: by Michael Blanding