• February 2011 (Revised December 2012)
• Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

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Deighton, John, and Leora Kornfeld. "Coca-Cola on Facebook." Harvard Business School Case 511-110, February 2011. (Revised December 2012.) (request a courtesy copy.)

• 25 Jun 2013
• First Look

First Look: June 25

transfer of IP addresses, numeric identifiers required by all computers connected to the Internet. Excessive fragmentation of IP address blocks causes growth in the Internet's routing table, which is socially costly, so an IP address... View Details

Keywords: Anna Secino

• 14 Dec 2010
• First Look

First Look: Dec. 14

social comparison, overconfidence, and loss aversion reduce the viability of individual performance-based compensation systems and provides a framework that integrates insights from psychology and decision research into the traditional... View Details

Keywords: Sean Silverthorne

• Program

Strategic Perspectives in Nonprofit Management

nonprofit management course is presented jointly with the HBS Social Enterprise Initiative. Key Benefits This program delivers the strategic perspectives, practical frameworks, and leadership skills you need... View Details

• 20 May 2019
• Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

the Washington Post headlined, If Howard Schultz runs for president, Starbucks will be on the ballot, too. Schultz’s political ambitions mark a growing wave of business leaders speaking out on social issues—termed “CEO activism” by... View Details

Keywords: by Michael Blanding

• 24 Aug 2009
• Research & Ideas

SuperCorp: Values as Guidance System

Social Good. She tells the stories of "vanguard companies" such as IBM, Proctor & Gamble, Cemex, Banco Real, and Omron that are rewriting what it means to be successful in the 21st century. In this excerpt, Kanter explores... View Details

Keywords: by Rosabeth Moss Kanter

• April 2003 (Revised December 2003)
• Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details

Keywords: Negotiation; Business Strategy; Power and Influence

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Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)

• September 2006 (Revised July 2012)
• Case

PSI India—Will Balbir Pasha Help Fight AIDS? (A)

By: Elie Ofek and Peter Wickersham

In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details

Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India

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Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)

• 20 Mar 2007
• First Look

First Look: March 20, 2007

Entrepreneurship in the Social Sector enables readers to attain an in-depth understanding of the distinctive characteristics of the social enterprise context and organizations.... View Details

Keywords: Martha Lagace

• September 2010 (Revised April 2017)
• Case

Aspen Skiing Company (A)

By: Michael W. Toffel and Stephanie van Sice

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen

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Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (A)." Harvard Business School Case 611-002, September 2010. (Revised April 2017.)

• January 2007 (Revised April 2007)
• Case

The Tale of the Lynx (A and B)

By: Noam T. Wasserman

The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is... View Details

Keywords: Governing and Advisory Boards; Business Growth and Maturation; Ethics; Decision Choices and Conditions; Management Succession; Conflict and Resolution; Management Teams; Information Technology Industry

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Wasserman, Noam T. "The Tale of the Lynx (A and B)." Harvard Business School Case 807-112, January 2007. (Revised April 2007.)

• 2023
• Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan

he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details

Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing

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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.