Design Thinking - Publications - Faculty & Research

01 Jun 2025
News

Alumni and Faculty Books

traditional path, The FUSE Pathway promises a road map to design a life filled with creativity, purpose, and joy, to continually evolve, and live in fulfillment throughout your entire journey. The Big Print: What Happened to America and... View Details

Web

Online Digital Marketing Strategy Course | HBS Online

beyond tactics and learn digital marketing on a strategic level. I think this course was incredibly beneficial to go beyond the basics of digital marketing and help give me real-life examples that I can use in my everyday career. Melody... View Details

05 Feb 2007
Research & Ideas

Business and the Global Poor

life, just that the pecking order from the poor person's perspective is likely to be different. The shift we see is in a new understanding about who the customer is. That's why we think that more companies should be looking to leverage... View Details

Keywords: by Sean Silverthorne

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in designing regulation. This study examines a unique energy efficiency standard for... View Details

Keywords: Dina Gerdeman

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

03 Sep 2014
What Do You Think?

Who Should Choose Your Boss?

conclude that business leadership would be wise to push past pride and the false sense of self importance, and include within the decision making process those in the enterprise who know the actual nuts and bolts of the business." Several respondents described... View Details

Keywords: by James Heskett; Food & Beverage

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

governments to influence choices in ways that encourage choosers to make decisions in their best interest. They call it "libertarian paternalism." This involves utilizing "nudges" such as the wording of choices in ways that influence individual... View Details

Keywords: by Jim Heskett

01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

India. "The case raises an uncomfortable question: Why should Monitor pay a Harvard MBA top dollar to conduct business research in the United States while an Indian Institute of Management graduate could do the work just as effectively in Delhi for much lower pay?"... View Details

Keywords: by Julia Hanna

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

customer acquisition approach. Communication programs must be tailored to the desired customer segments. The engineering company, dealing with a relatively small number of customers (twenty to thirty), developed a so-called "education program" View Details

Keywords: by Robert S. Kaplan & David P. Norton

06 Jun 2023
Blog Post

Van den Ende Rozen: Greenhouse Rose Production

employee. Image source: The authors. We were surprised and impressed by the level of sophistication and technology involved in rose cultivation. Next time we purchase a bouquet, we will definitely be thinking about everything going on... View Details

Web

Rewiring the Workplace: Behavioral Economics and the Future of Inclusive Organizations - Blog: RGE Report

architecture framework is a heuristic designed to alleviate the effects of beliefs, biases, and other behaviors that hinder our choices. This framework essentially repackages choices in a way that helps to circumvent biased View Details

26 Oct 2017
News

Can Farming Save the Planet?

organic practices. SFP provides the land and contributes to paying expenses; operators provide the labor, equipment, and fuel. The program is designed to deliver a stable income to investors in the fastest-growing segment of the food... View Details

Keywords: Constantine von Hoffman; Organic farming; Support Activities for Agriculture and Forestry; Agriculture

06 Mar 2012
First Look

First Look: March 6

system is broken and that its ineffectiveness is a major threat to U.S. competitiveness. Why do so many think the political system is not working? Research shows that in Congress, Republicans and Democrats are more polarized than ever.... View Details

Keywords: Sean Silverthorne

01 Feb 1999
News

All in the Family

you're the president, but our differences about how to run it are getting bigger, and our relationship is deteriorating quickly. I think the best thing is for me to leave." The elder Pellegrin, 58 years old, was momentarily stunned. His... View Details

Keywords: Marguerite Rigoglioso

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

engineering and designing for 'buildability.'" Down The Road While U.S automakers retrench, Toyota is aggressively building American factories and, with other foreign automakers, adding billions of dollars to the U.S. economy while... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

22 Jul 2008
First Look

First Look: July 22, 2008

different responses lenders designed to minimize the impact of information asymmetries. As far as Latin America is concerned, there is no previous historical research available. In that sense, this paper aims to depict some of the... View Details

Keywords: Martha Lagace

15 Sep 2003
Lessons from the Classroom

HBS Cases: Developing the Courage to Act

teach men [and women] to think in the presence of new situations." This requires a bifocal perspective: the ability to characterize quickly both the common and the distinctive elements of business problems. Persuasiveness is... View Details

Keywords: by David A. Garvin

01 Dec 2008
News

Business at the Summit

making and the culmination of HBS’s yearlong centennial observance, the three-day event was designed to galvanize thinking and action around the 21st century’s transcendent business challenges. What no one... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

social networking sites to reach potential customers, says Piskorski, who advises companies on this subject. The problem is that execs think of online social networks as social media and treat it as another channel to get people to click... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

McGovern to discuss the CEO-marketing rift in more detail and describe the benefits of the tutorial. Sean Silverthorne: Why has marketing evolved so far from the executive suite over the years? You'd think corporate leaders would want to... View Details