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  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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  • June 2024 (Revised September 2024)
  • Case

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz
This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details
Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry
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  • November 2009 (Revised March 2011)
  • Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details
Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry
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  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The agency was less pleased when it saw... View Details
Keywords: by Michael Blanding; Advertising
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • 18 Sep 2000
  • Research & Ideas

Big Deals: Financing Large-Scale Investments

has chosen to examine make them difficult to manage and generate conflicts between actual and optimal investment behavior. Indeed, he points out that managers often forgo large, risky projects—even those... View Details
Keywords: by Julia Hanna
  • Web

Sustainable Investing - Course Catalog

asset managers (e.g., Morgan Stanley, Bain Capital, TPG, Blackrock, State Street) are establishing sustainability investment practices, and developing products to meet the demands of capital owners,... View Details
  • 22 Jul 2015
  • News

Supporting a Return to Work for Women Execs

her teaming up with Julianne Miles, a former business executive turned psychologist, to found Women Returners. “What we also knew was that there was a lot of demand on businesses to diversify their senior View Details
Keywords: Constantine von Hoffman; Goldman Sachs; Reuters; Management, Scientific, and Technical Consulting Services; Professional Services
  • August 2013 (Revised August 2014)
  • Case

Catalina In the Digital Age

By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
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  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

Casadesus-Masanell decided to dive in. Most research to date into the OSS movement has focused on the organization and management issues surrounding OSS. Ghemawat and Casadesus-Masanell chose to explore the fundamental competitive... View Details
Keywords: by Sean Silverthorne; Technology
  • 01 Apr 2002
  • News

Charting the Luminary Leadership in Professional Service Firms

stars. Successful professional service firms are able to do this more or less consistently on a long-term basis. We found there are four critical aspects to managing these firms effectively: strategy, organization, culture, and... View Details
Keywords: professional service firms; Publishing Industries (except Internet); Information
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • 27 Mar 2020
  • News

CPD Taps Alumni Network to Help Students Navigate Crisis

pandemic. During the current crisis, CPD Managing Director Kristen Fitzpatrick (MBA 2003) notes, most larger companies are honoring their internship commitments to first-year students, but many smaller firms and startups either need to... View Details
  • 01 Jun 1997
  • News

Blockbuster Deals

A wave of mergers is sweeping the country, activity that recalls the 1980s, the 1960s, and even, some say, the empire-building of a century ago. In the following article, nine HBS professors comment on the current M&As; phenomenon and how M&As; in general affect View Details
Keywords: Garry Emmons and Nancy O. Perry
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • 05 Oct 2015
  • Research & Ideas

What Companies Should Not Do in the Next Banking Crisis

to the short-term ones.” Steinwender points out that their findings only apply to companies in the wake of a financial crisis brought on by a banking crash—and don’t necessarily apply to crises brought on by demand shock or currency... View Details
Keywords: by Michael Blanding; Banking
  • September 2017
  • Teaching Note

Dick's Sporting Goods

By: Jose B. Alvarez and Matthew G. Preble
This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
Related
  • February 2017
  • Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
Related
  • 01 Dec 1997
  • News

New Releases

enable a company to assemble seamless and reliable real-world products that can thrive in a demanding marketplace. Iansiti's work provides a blueprint for the radical restructuring of corporate research and product development. The... View Details
Keywords: Robert Binstock
  • 12 Apr 2011
  • News

Twelve Global Finalists Compete at HBS

LifeQube mobile clinic management Asia-Pacific HBS Club of Shanghai Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Canada HBS Club of Toronto Zaheed Poptia, MBA '06 CardSwap online giftcard... View Details
Keywords: Multiple alumni