Customer Value and Value Chain - Publications - Faculty & Research

06 Feb 2007
First Look

First Look: February 6, 2007

2003, the firm has been waiting for the FDA to declare that meat and milk from cloned animals are no different from non-clones. During that period the company has worked to educate regulators, consumers, and... View Details

Keywords: Martha Lagace

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

prospects. After all, starting a company takes a lot of time, resources, and energy, and is a long-haul game. Conditions at the time of founding matter, so entrepreneurs may want to wait for better times... View Details

Keywords: by Sean Silverthorne

06 Sep 2011
Research & Ideas

The Power of Leadership Groups for Staying on Track

Today's most successful leaders are focusing on sustaining superior performance by aligning people around mission and values and empowering leaders at all levels, while serving... View Details

Keywords: by Bill George

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details

Keywords: by Carmen Nobel; Advertising

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

In hardball bargaining, is the other side really making its "absolute final offer" or only bluffing? In a collaborative situation, do you understand everyone's true interests? Are valued customers... View Details

Keywords: by Michael Wheeler

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

tightly coupled relationships with customers to engage in trials of different product concepts, producers and users can jointly learn about and make sense of the new... View Details

Keywords: by Michael J. Roberts; Technology

02 Mar 2017
What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

currency, triggering a chain reaction that some believe contributed to the Great Recession of 2008. Here’s their thinking: Although the depressed value of the yuan increased the cost of raw materials... View Details

Keywords: by James Heskett

17 Oct 2006
First Look

First Look: October 17, 2006

markets. The Philippines' Jollibee Foods, for instance, has profitably battled McDonald's because it realizes that Filipinos like their burgers to have a particular soy and garlic taste. Some have exploited their knowledge of local talent... View Details

Keywords: Sean Silverthorne

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

von Clausewitz, the brilliant Prussian general and strategist, wrote, "War is an area of uncertainty; three quarters of the things on which all action in war is based lie in a fog of uncertainty to a greater or lesser extent." His view... View Details

Keywords: by Joseph L. Badaracco

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

the investment in IT as the investment in standards." The second characteristic, said Upton, is network effects. "Think about the value of owning the first telephone. The value of owning the first... View Details

Keywords: by Kenneth Liss

13 Jun 2018
Sharpening Your Skills

That Costs HOW Much?

they see the price before they see the product, or vice versa? Brain scans of shoppers tell the tale. Name Your Price. Really. Is it worthwhile for retailers to experiment with "pay what you want" pricing? Here is the surprising logic behind how much View Details

Keywords: by Sean Silverthorne; Retail

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

not see any threat or moral hazard when the service provider makes clear to its customer the potential threat of use or sharing of the information by the intelligence or other authorities. Forewarned is forearmed. . . . As in Buddhist... View Details

Keywords: by James Heskett; Technology

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner... View Details

Keywords: by James E. Aisner

14 Nov 2016
Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer... View Details

Keywords: by John A. Deighton

28 Oct 2008
First Look

First Look: October 28, 2008

that customers were willing to pay significant premiums for organic cotton garments although the organic cotton provided no demonstrable private incremental benefits to the customer. Turbulent Firms, Turbulent Wages? Authors:Diego A.... View Details

Keywords: Martha Lagace

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

first question HBS faculty get when we do a custom Executive Education program in China and other areas is, “How do I build a brand?” Because that’s where a lot of value gets... View Details

Keywords: by Sean Silverthorne; Advertising

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

scale, these alternative players have the potential to fundamentally change the way in which small businesses access capital, creating greater competition, price transparency, and a better customer... View Details

Keywords: by Karen Mills; Banking; Financial Services

16 Nov 2010
First Look

First Look: November 16, 2010

founder should do when faced with a supplier who is trying to bypass WildChina to reach customers directly—a common problem faced by intermediaries. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811019-PDF-ENG Dubai Duty Free... View Details