Customer Value and Value Chain - Publications - Faculty & Research

03 Aug 2010
First Look

First Look: August 3

argue that the considerable moral hazard of private regulatory enforcement can be mitigated by the scope of organizations' product/service portfolios and by private governance mechanisms. These organizational characteristics affect the... View Details

Keywords: Martha Lagace

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner... View Details

Keywords: by James E. Aisner

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

the investment in IT as the investment in standards." The second characteristic, said Upton, is network effects. "Think about the value of owning the first telephone. The value of owning the first... View Details

Keywords: by Kenneth Liss

25 Apr 2017
First Look

First Look at New Research, April 25

be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide,... View Details

Keywords: Sean Silverthorne

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology

07 Oct 2008
First Look

First Look: October 7, 2008

online grocer to address this question. In general, we find that as the delay between order completion and delivery increases, grocery customers spend less, order a higher percentage of "should"... View Details

Keywords: Martha Lagace

04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

"Instead of an outside regulation, an internal governance on salary structure, which is based on a value that 'Every employee should go home with a smile on his face' will create win-win situations for employees View Details

Keywords: by James Heskett; Retail

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

In the early 1990s, both Teradyne and Hewlett-Packard identified new technologies that had enormous potential to cause new-market disruptions. As with most disruptive innovations, these technologies offered to provide smaller View Details

Keywords: by Clark Gilbert; Technology

25 Oct 2012
Research & Ideas

Developing the Global Leader

the respect and capacity to pull the best out of each area of the corporation." A self-awareness and self-assurance when it comes to one's values View Details

Keywords: by Julia Hanna

01 Feb 2011
First Look

First Look: Feb. 1

Review the book: http://www.bde.es/webbde/Secciones/Publicaciones/OtrasPublicaciones/Fich/Spain_and_the_euro.pdf Working PapersWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell View Details

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

founders' systematic and thorough approach to marketing, the Xerox association was critical to the startup's success for two reasons: it gave them direct access to customers who were interested in their... View Details

Keywords: by Henry Chesbrough

11 May 2011
Research & Ideas

Building a Better Board

stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and... View Details

Keywords: by Carmen Nobel

25 Feb 2008
Sharpening Your Skills

Sharpening Your Skills: Starting a Business

high-potential ventures into high-performance ventures, says professor Joseph Lassiter, depends on combining what, how, and who you know. Key concepts include: Successful entrepreneurs look ahead and say,... View Details

14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

not be there tomorrow. A good set of principles and values will remain with you for a lifetime." Among the wider societal responsibilities that Chandaria felt was to improve the rules of the game under which... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

marketer, fundamental questions include how much of the customer value created can be extracted by the firm and how to justify the price that one sets for the customer. When... View Details

Keywords: by Garry Emmons

07 Jun 2019
Book

Are You a Digital Manager?

have to be a game changer—someone who is delivering value for tomorrow. Consequently, we need managers who build teams that are “collaborative-ready” and who can cultivate healthy relationships across the... View Details

Keywords: by Martha Lagace

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

weaknesses that underlie corruption everywhere. As an emerging professional he must also weigh the trust value of the personal relationships he is forming; his own comfort zone for ethical trade-offs; and... View Details

Keywords: by Martha Lagace; Food & Beverage

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

prospects. After all, starting a company takes a lot of time, resources, and energy, and is a long-haul game. Conditions at the time of founding matter, so entrepreneurs may want to wait for better times... View Details

Keywords: by Sean Silverthorne

06 Sep 2011
Research & Ideas

The Power of Leadership Groups for Staying on Track

Today's most successful leaders are focusing on sustaining superior performance by aligning people around mission and values and empowering leaders at all levels, while serving... View Details

Keywords: by Bill George

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are... View Details

Keywords: by Martha Lagace; Video Game; Web Services

Publications