Creativity - Publications - Faculty & Research

13 Jun 2017
Blog Post

MS/MBA: Engineering Sciences – A Q&A with Professor Robert Howe

have been exploring the intersection of design and entrepreneurship for a couple of years. We’ve concluded that human-centered design skills are an ideal set of tools for someone who wants to lead a tech venture. These methods can be applied to wide range of open-ended... View Details

Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

private firms, the regulatory environment, and the role of the government in business activities. Furthermore, as relations between the world's two largest economies, the U.S. and China, deteriorate further, companies must find creative... View Details

26 Jan 2016
News

The First Five Years: Jill Applebaum (MBA 2015)

about how people think and what motivates them, and I was completely wrong. It really inspired me to create and facilitate a work environment where people are inspired and given the opportunity to work creatively and independently for the... View Details

11 Jul 2013
News

The Good Writer

one-hour world,” recalls Dick, who was then invited to write for Lost in its first two seasons, work that earned him a Writers Guild of America Award as well as an Emmy for best drama. “You’re a nomad, a kind of creative Bedouin,” says... View Details

Keywords: Julia Hanna

28 Apr 2020
Blog Post

The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership

cities to impose a home shelter order and priorities shifted due to COVID-19, the project was quickly retooled to address the pandemic. “It is critical to enable residents to access COVID-19 resources easily,” she explains and “in the context of city government, the... View Details

2008
Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details

Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States

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25 Aug 2017
Blog Post

HBS Interns: Summer Takeovers

in technology at the Sephora Innovation Lab. Jenn researched the impacts of artificial intelligence on the retail industry and participated in idea hackathons to brainstorm creative new ways for the brand to innovate. Adam Behrens,... View Details

Keywords: All Industries

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About Us | Information Technology

with our community to craft, deliver, and support pioneering technology solutions that help educate leaders who make a difference in the world. Our Vision IT is a nimble, innovative, and strategic partner, helping to distinguish HBS as the world‘s leader in business... View Details

10 Nov 2020
News

In Harmony

nonprofits, we’re enablers,” reflects Weinstein. “We enable the people who can be creative to go out and do their stuff, more so than if they didn’t have us around to help them.” View Details

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

Khaire is a good barometer for such estimations, having deeply researched how value and markets are constructed around creative industries and products. In studying the modern Indian art market, for example, which was just starting to... View Details

01 Apr 2002
News

Pamela Thomas Graham

fiction," remarks Pamela Thomas- Graham. A few years into her career at McKinsey & Co., Thomas-Graham remembers feeling that her work/life balance was "starting to get a little askew…I wasn't having much opportunity to explore the View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Jun 1998
News

New Releases

creative departure from the current wisdom, Bradach focuses on a powerful organizational arrangement he identifies as the "plural form"; that is, chains composed of both company-owned and franchise units. Plural form chains, Bradach says,... View Details

01 Mar 2014
News

Social Enterprise Initiative Marks 20th Anniversary

Initiative (SEI), they did just that. "Even the funding broke new ground," notes former SEI director Laura Moon. "John Whitehead provided staged investments based on meeting certain milestones. We now call that venture philanthropy." The initiative's name itself... View Details

Keywords: SEI

Portrait Project

Shirley Cardona

like my mother than I thought possible. My determination, tenacity, and creativity are merely a reflection of the work ethic she displayed through her meticulous care of our laundry. Like her, I hold each of my endeavors to the highest... View Details

Expanding Horizons

Geoffrey Jones’s course, Entrepreneurship and Global Capitalism. The students, who had arrived at HBS with diverse industry experiences, often raised questions and posed creative solutions that I had not considered. Hearing their... View Details

01 Mar 2022
News

2022 Alumni Achievement Awards Announced

their work, whose creativity and innovation inspire those around them, whose character and values are exemplary, and whose leadership—in their careers and communities—is an example for others to follow. They truly are leaders who make a... View Details

17 Apr 2014
News

Striking a Balance

1989. “She saw the tension between being mothers, wives, and professional managers.” It was a passion for Wilson, who had planned a research project on these issues before succumbing to cancer in 2003. Wilson took the HBS field study course View Details

28 May 2013
First Look

First Look: May 28

non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies... View Details

Keywords: Sean Silverthorne

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

supervision of a stressed-out boss. Holt attributes Mountain Dew's stunning success in the 1990s to PepsiCo's nimble transformation of the brand to fit these new ideological circumstances. A new advertising campaign, "Do the Dew," View Details

Keywords: by Martha Lagace

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

has to know the answer to four basic questions. Your setting for this span is determined by the kind of behavior you want to see. To ensure compliance with detailed directives, hold managers to narrow measures. To encourage creative... View Details

Keywords: by Robert Simons

Publications