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  • December 2010 (Revised May 2011)
  • Case

Cola Wars Continue: Coke and Pepsi in 2010

By: David B. Yoffie and Renee Kim
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details
Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States
Related
  • 21 Nov 2017
  • News

Alumni Peer into the Future of Energy

Technology Ventures. I think taking that class was one of the most important things, other than BEI and the Energy & Environment Club, that I did while at HBS. The class can help those interested in the energy sector View Details
Keywords: Margie Kelley; solar power; wind power
  • 13 Feb 2020

Information Session at Massachusetts Institute of Technology

Join us to learn more about our college programs including 2+2, Peek Weekend, and SVMP. You will have the opportunity to ask questions with a member of the MBA Admissions team. View Details
  • 15 Nov 2023

HBS Information Session at University of Arizona

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more... View Details
  • 10 Oct 2023

HBS Information Session at University of Oxford

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more... View Details
  • 26 Mar 2020
  • Research & Ideas

7 Leadership Principles for Managing in the Time of Coronavirus

Show Us How Crisis Leadership Works Five Leaders Forged in Crisis, and What We Can Learn From Them How the Coronavirus Is Already Rewriting the Future of Business In a crisis, what do great leaders do... View Details
Keywords: by John A. Quelch; Health
  • 06 Aug 2019
  • Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

entirely new.   One of the best parts about HBS is its business history classes. Entrepreneurship and Global Capitalism — better known as EGC — follows different entrepreneurs around the world, one case at a time. What led to success? To... View Details
  • 25 Aug 2022
  • News

Harnessing the Tools of the Digital Age

faculty to address the most pressing business questions of the day with the same agility and speed at which technology is reshaping the marketplace. “HBS is the premiere business learning platform in the... View Details
Keywords: April White
  • 27 Sep 2013
  • Working Paper Summaries

The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance

Keywords: by Claire Senot, Aravind Chandrasekaran, Peter T. Ward & Anita L. Tucker; Health
  • Web

Gallery - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • February 2024
  • Case

ReSpo.Vision: The Kickstart of an AI Sports Revolution

By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe
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  • 06 Dec 2021
  • News

HBS Curricula Explore the Complexities of Innovation

degrees in mechanical engineering and economics at Yale and then worked in tech investments at Morgan Stanley and as a project manager at Microsoft. But what Hopkins hoped to learn from the course taught by Shane Greenstein, the Martin... View Details
Keywords: Jennifer Gillespie
  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 11 Oct 2023
  • Blog Post

A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion

government provides tons of support for its elderly population and has the most efficient, clean, and orderly public transit system I’ve ever witnessed. Care, community, and culture are deeply engrained into the fabric View Details
  • 01 Dec 2014
  • News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
Keywords: Christine Lejeune; fashion; technology
  • June 2023
  • Article

When Does Uncertainty Matter? Understanding the Impact of Predictive Uncertainty in ML Assisted Decision Making

By: Sean McGrath, Parth Mehta, Alexandra Zytek, Isaac Lage and Himabindu Lakkaraju
As machine learning (ML) models are increasingly being employed to assist human decision makers, it becomes critical to provide these decision makers with relevant inputs which can help them decide if and how to incorporate model predictions into their decision... View Details
Keywords: AI and Machine Learning; Decision Making
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  • May 2024
  • Article

The Health Risks of Generative AI-Based Wellness Apps

By: Julian De Freitas and G. Cohen
Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details
Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software
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  • 12 Oct 1999
  • Research & Ideas

Decoding the DNA of the Toyota Production System

specification, it is establishing a hypothesis that is then tested through action. This approach — the scientific method—is not imposed on workers, it's ingrained in them. And it stimulates them to engage in the kind of experimentation... View Details
Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto
  • Research Summary

Overview

By: Nancy F. Koehn
My research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Using the lens of history, my work examines how individual leaders from business, government and other walks accomplish important—often seemingly... View Details
Keywords: Courageous Leadership In Turbulent Times; Emotional Experience Of Leaders; History Of Leadership; Leadership; Entrepreneurship; History; Media And Broadcasting Industry; Health Industry; Beauty And Cosmetics Industry; Fashion Industry; Advertising Industry; United States; Europe
  • 29 Mar 2008
  • Research & Ideas

Creativity, Entrepreneurship, and Organizations of the Future

or "shepherds," rather than micro-managers of the creative process. How the market interacts with creativity and the impact of this interaction on creativity in organizations. The relationship... View Details
Keywords: by Teresa M. Amabile & Mukti Khaire