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- All HBS Web
(2,050)
- People (3)
- News (336)
- Research (1,476)
- Events (20)
- Multimedia (1)
- Faculty Publications (720)
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
of companies have participants role-play to gain a better sense of others' points of view or to sense how consumers would actually use new products. When Interval Research Corp. wanted its young designers to understand the physical... View Details
Keywords: by Laurie Joan Aron
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
- 02 Aug 2016
- First Look
August 2, 2016
instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the world. They are headquartered in countries with myriad... View Details
- 20 Aug 2013
- First Look
First Look: August 20
Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic structural View Details
Keywords: Anna Secino
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 30 Apr 2013
- First Look
First Look: April 30
through affective mechanisms. Working Papers Innovation, Reallocation and Growth By: Acemoglu, Daron, Ufuk Akcigit, Nicholas Bloom, and William Kerr Abstract—We build a model of firm-level innovation, productivity growth and... View Details
Keywords: Sean Silverthorne
- 04 Oct 2021
- Blog Post
Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS
United States puts forward a model for lifting families out of poverty that relies on exceptionalism,” he said. “And I believe my mother is exceptional, but that approach cannot work for everyone.” Drawn to a career focused on economic... View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the View Details
- 01 Jun 2017
- News
Ask the Expert: On the Fly
industry. Would the industry be best served by a model in which these three entities operate under one umbrella? —Marguerite Soeteman-Reijnen (AMP 190, 2016) CARTY: The growth and development of the airline industry over the last 30 years... View Details
Keywords: Julia Hanna
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
and regulation of insurance markets, including the interaction between consumer choice difficulties or biases and adverse selection. We then document evidence on consumer mistakes in health-care View Details
Keywords: Sean Silverthorne
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer reviews of service... View Details
- October 2021
- Supplement
Diversifying P&G's Supplier Base (B)
By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
This (B) case accompanies the (A) case of the same title. View Details
Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; United States; Ohio
Ferreira, Kris, Kym Lew Nelson, Carin-Isabel Knoop, and Sarah Mehta. "Diversifying P&G's Supplier Base (B)." Harvard Business School Supplement 622-029, October 2021.
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 29 Sep 2015
- First Look
September 29, 2015
innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
Financial Services 24/7
Professor of Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their... View Details
Keywords: Susan Young
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
rethink their business models and radically transform their organizational capabilities. The implications for organizations and management are profound. Let's take one example. At the heart of most modern corporations are information,... View Details
Keywords: by Staff
- 17 Apr 2024
- Blog Post
New Venture Competition 2024: Business and Environment Ventures
battery to profit from buying and selling electricity, increasing grid reliability, and increasing the utilization of renewable energy. NextWave Trades - Tuneer De (MBA 2025) - NextWave Trades empowers a new generation of professionals... View Details
- 01 Jun 2018
- News
Floor It
so that we can help get clinical trials done and move the pace of discovery even quicker.” How do they expect to get there? Here, a look at the accelerator’s model, which comprises four work streams, each inspecting a different part of the pipeline. Building View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell