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Show Results For
- All HBS Web
(1,914)
- People (7)
- News (511)
- Research (1,173)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 28 May 2019
- News
INK: Maker’s Manual
Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2008
- News
The Levitt Brand
were looking at an icon.” Photo courtesy Joan Levitt In interviews with Levitt’s HBS marketing colleagues, all brought up his love of a provocative argument and a good discussion, as well as the powerful breadth and depth of his mind. “He... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- Profile
Scott Wu
environmental sustainability, health and wellness, natural and organic consumer products, and business services. He was also a member of the founding team of Upstart, which is pioneering crowdfunding for recent graduates. Wu credits HBS... View Details
- Fast Answer
Government data and information sources for public entrepreneurship
international selection of large cities. Data include costs of goods, rental rates, transportation and incomes. Demographics & View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
small open economy, final goods production is carried out by foreign and domestic firms, which compete for skilled labor, unskilled labor, and intermediate products. To operate a firm in the intermediate View Details
Keywords: Sean Silverthorne
- 25 Sep 2012
- First Look
First Look: September 25
Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It' Authors: Daniel Carpenter, David Moss, and Melanie Wachtell Stinnett Publication: Chap. 3 in The Making of Good Financial Regulation: Towards a... View Details
Keywords: Sean Silverthorne
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
to consumers and thereby fuel demand for their cars. Entering a complementary business requires that companies do their accounting a little differently. You cannot measure the profitability of the two businesses independently, nor can you... View Details
- 01 Feb 1998
- News
Not Your Typical Business Conference
Smith Barney; Janet M. Green (MBA '88), partner at Ernst & Young; Ann M. Sarnoff (MBA '87), senior vice president of Nickelodeon; and Nancy C. Walker (MBA '86), general manager of Mosby Consumer Health. Among their words of advice to... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
fundamentals—treating the consumer as boss and focusing on P&G's big brands, top markets, and key customers—are being hailed for their "revolutionary" impact. As one analyst told Fortune magazine last spring: "In the eighteen years that... View Details
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
during meetings or some other way. For example, gifts and services are appreciated by people more than ever before. Gifts of consumable items are actually valued these days! A fruit basket looks pretty exciting. Especially View Details
Keywords: All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
during meetings or some other way. For example, gifts and services are appreciated by people more than ever before. Gifts of consumable items are actually valued these days! A fruit basket looks pretty exciting. Especially View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
range of home and small-business users. The question the company faced was how to convince potential customers to buy it. The key ingredient: the product launch. “Product launches are always crucial for early-stage ventures,” says Cespedes. “Repeated surveys indicate... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details
Keywords: Martha Lagace
- 01 Jan 2004
- News
Barbara Hackman Franklin, MBA 1964
positions. In 1973, Franklin left the White House to become one of the first commissioners of the U.S. Consumer Product Safety Commission. She focused on society's most vulnerable consumers—children—introducing the first child-resistant... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted... View Details
Keywords: Dina Gerdeman
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This... View Details
Keywords: by Martha Lagace
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
company to increase capacity, despite high consumer demand for its economically priced two-wheeler. For 15 to 20 years, the scooter had a ten-year delivery period, Bajaj recalled in his interview. To those not familiar with India's closed... View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
they have made more money than they need, in the process of building their private enterprise," he says. "Maybe they didn't intend to make millions or even billions of dollars. So they start wondering what they can do to put it to good... View Details
Keywords: by Dina Gerdeman