Consumer Goods - Publications - Faculty & Research

17 Aug 2010
First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details

Keywords: Martha Lagace

01 Jun 2018
News

Up by the Roots

fintech startups. (FinTech Collective led the Series A financing for Quovo.) This opening resulted in what Gibbins describes as a gradual externalization of R&D at the major firms. Gotsch, who is not one to miss an opportunity—“never let a View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

From the dawn of the U.S. transcontinental railroad in 1869 to the widespread embrace of consumer products like cell phones and iPods in our time, the story of American business is in constant motion, never at rest—or at ease. A new... View Details

Keywords: by Martha Lagace; Journalism & News

01 Jun 2016
News

How Do We Win the Cyberwar?

is that bad guys have so much data that they just haven’t gotten to yours,” says Thomas. It’s easy to steal your credit card. “The only hard part is using it without tipping anybody off.” There is evidence of the relative ease of these crimes in the prices that the... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

Q: Your case leaves off around 2001. The current Mars Lander program has apparently been a success. Do you think the program is back on track? A: NASA certainly did a good job recovering from the failures of 1999. They had to cancel a... View Details

Keywords: by Sean Silverthorne

17 Apr 2012
First Look

First Look: April 17

asymmetry in message strength in turn permits cutoff equilibria, where players take action after receiving a minimum number of confirmations. Good Morning Creativity: Task Reactivation During Sleep Enhances Beneficial Effect of Sleep on... View Details

Keywords: Carmen Nobel

01 Feb 2011
First Look

First Look: Feb. 1

establish associations with the correct partners in the absence of signaling. Several types of biological symbioses are good candidates for screening, including bobtail squid, ant-plants, gut microbiomes, and many animal and plant species... View Details

16 Sep 2015
News

Built for Speed

path toward peace and sustainable change than just a good business idea. “I mean, I almost cried uncle 10 times in the first month.” “I mean, I almost cried uncle 10 times in the first month.” Making things that move was in his DNA. His... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

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