Publications

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February 2013
Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood

In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details

Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

27 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

lending encouragement to his colleague, and some friendly pressure to get his application in. From HBS, Tingle was looking to gain skills and experience he could take back with... View Details

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Skills that Distinguish Great Innovators Clay Christensen on "The Innovator's DNA." WORKING PAPERS Leading Innovation in Good Times and Bad Innovation is not a side business, says Lynda Applegate. Mechanisms... View Details

Keywords: Re: Multiple Faculty

CSML: Leading Change

School leaders are key change agents for their schools and are tasked with improving practice while navigating an increasingly challenging school environment. Driving change requires a strong foundation of knowledge and skills to effectively manage improvement and... View Details

2015
Chapter

Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference

By: Neeru Paharia, Jill Avery and Anat Keinan

In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details

Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry

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14 Apr 2022
News

Developing a Digital Mindset

October 1986 (Revised November 2003)
Case

Pinnacle Mutual Life Insurance Company

By: William J. Bruns Jr.

Pinnacle Mutual is one of the largest mutual life insurance companies in the world. Offering a full range of financial services, it competes with a broad group of financial service providers. In an effort to compete more effectively, Pinnacle adopted GAAP accounting... View Details

Keywords: Accounting; Competitive Strategy; Financial Services Industry; Insurance Industry

2016
Working Paper

Global Talent Flows

By: Sari Pekkala Kerr, William R. Kerr, Çağlar Özden and Christopher Parsons

The global distribution of talent is highly skewed and the resources available to countries to develop and utilize their best and brightest vary substantially. The migration of skilled workers across countries tilts the deck even further. Using newly available data, we... View Details

Keywords: Migration; Talent; Diaspora; Diasporas; Talent and Talent Management; Immigration

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20 Oct 2020
News

Rethinking the On-Demand Workforce

December 2021 (Revised March 2022)
Case

Collaboration Wars: Slack vs. Microsoft Teams

By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay

In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to... View Details

Keywords: Information Technology; Applications and Software; Technology Adoption; Acquisition; Business Model; Business Strategy; Competitive Strategy; Corporate Strategy; Competition; Expansion; Technology Industry

March 2011
Article

The New Path to the C-Suite

By: Boris Groysberg, L. Kevin Kelly and Bryan MacDonald

Job requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business realities. Exactly what abilities do firms want in their leaders—now and in... View Details

Keywords: Experience and Expertise; Leadership; Management Skills; Personal Development and Career

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April 1989 (Revised January 1994)
Case

Novo Industri

By: Michael E. Porter and Michael J. Enright

Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details

Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry