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  • All HBS Web  (3,617)
    • People  (15)
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    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
    • Web

    Research Services - Faculty & Research

    ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general branding questions.... View Details
    • 02 Feb 2023
    • Research & Ideas

    Why We Still Need Twitter: How Social Media Holds Companies Accountable

    In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details
    Keywords: by Kasandra Brabaw; Technology
    • September 2023 (Revised February 2024)
    • Case

    Accelerating with Caution: Forecasting and Managing birddogs' Growth

    By: Mark Egan
    As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
    Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry
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    Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth." Harvard Business School Case 224-023, September 2023. (Revised February 2024.)
    • January–February 2020
    • Article

    Competing in the Age of AI

    By: Marco Iansiti and Karim R. Lakhani
    Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the... View Details
    Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy; AI and Machine Learning
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    Iansiti, Marco, and Karim R. Lakhani. "Competing in the Age of AI." Harvard Business Review 98, no. 1 (January–February 2020): 60–67.
    • December 2017
    • Article

    Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions

    By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
    Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
    Keywords: Identity; Interpersonal Communication; Sales; Performance
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    Ramarajan, Lakshmi, Nancy Rothbard, and Steffanie Wilk. "Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions." Academy of Management Journal 60, no. 6 (December 2017): 2208–2238.
    • March 2017
    • Case

    Swagbucks

    By: Jeffrey F. Rayport and Matthew G. Preble
    In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
    Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
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    Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
    • February 2023
    • Case

    Seemore Meats & Veggies

    By: Lou Shipley, Patricia Favreau and Mel Martin
    Cara Nicoletti was an emerging food entrepreneur that had recently launched her first product, a sustainably sourced, vegetable-infused meat sausage. Brooklyn, New York City-based Seemore Meats & Veggies had seen promising signs of success in local markets and pockets... View Details
    Keywords: Sales; Food; Logistics; Entrepreneurship; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
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    Shipley, Lou, Patricia Favreau, and Mel Martin. "Seemore Meats & Veggies." Harvard Business School Case 823-084, February 2023.
    • November 2022
    • Case

    The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

    By: Regina E. Herzlinger and Tiffany Farrell
    Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
    Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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    Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for succeeding at the bargaining table. Jill Avery on Building a Winning Brand Portfolio What can... View Details
    Keywords: by Danielle Kost
    • October 2013 (Revised January 2016)
    • Case

    J.C. Penney's 'Fair and Square' Strategy (Abridged)

    By: Elie Ofek and Jill Avery
    As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
    Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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    Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
    • Web

    Business & Environment - Faculty & Research

    Brand Re: Tiona W. Zuzul 15 Nov 2018 Can the Global Food Industry Overcome Public Distrust? Re: Ray A. Goldberg 17 Oct 2016 Business Solutions That Help Cut Food Waste by Dina Gerdeman More Articles Harvard Business Publishing May–June... View Details
    • 01 Sep 2023
    • News

    Action Plan: In Context

    Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
    Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
    • Web

    Careers Blog

    Brij, a platform connecting brands and customers. She reflects on building confidence, embracing uncertainty, and turning early doubts into the drive to lead and grow a venture-backed company. [...] Read more 17 Jun 2025 Balancing Career... View Details
    • 26 Apr 2011
    • Working Paper Summaries

    The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

    Keywords: by Andrew A. King & Karim R. Lakhani
    • 19 Apr 2010
    • Research & Ideas

    The History of Beauty

    cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
    Keywords: by Sean Silverthorne; Beauty & Cosmetics
    • 21 Oct 2022
    • Research & Ideas

    People Trust Business, But Expect CEOs to Drive Social Change

    Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
    Keywords: by Scott Van Voorhis
    • Web

    Skydeck - Alumni

    competitive advantage for VCs Keeping Red Lobster Fresh CEO Kim Lopdrup (MBA 1984) talks about turning around an iconic brand and why sustainability is mission critical for the seafood giant After the Storm How Constance Jones (MBA 2008)... View Details
    • 25 Jul 2023
    • Research & Ideas

    Could a Business Model Help Big Pharma Save Lives and Profit?

    by harnessing a new business model. The bold approach worked. Gilead, one of the world’s leading antiviral makers, would sell its branded Hepatitis C medicines while offering local manufacturers voluntary licenses to produce generics,... View Details
    Keywords: by Esther Schrader; Pharmaceutical; Health
    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
    Keywords: by John Deighton and Leora Kornfeld
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