Brand Management - Publications - Faculty & Research

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

Citation

Educators

Purchase

28 Feb 2017
First Look

First Look at New Research, February 28

success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science... View Details

Keywords: Sean Silverthorne

15 Dec 2011
News

An HBS gift guide

accessible travel easy to find and up to date for people with all kinds of physical challenges.” Help Brehm spread the word Previous Next Supporting African vineyards Selena (MBA 2003) and Khary Cuffe (MBA 2006) Founders, Heritage Link View Details

Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade

19 Jul 2011
First Look

First Look: July 19

abnormal returns associated with routine traders are essentially zero. Further, opportunistic insiders predict future firm-specific news, as well as announcement returns around future analyst forecasts, management forecasts, and earnings... View Details

Keywords: Sean Silverthorne

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details

Keywords: by Sara Grant; Computer; Consumer Products; Technology

19 Jan 2017
News

Finding Purpose in Profit

summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting... View Details

Keywords: Robert S. Benchley; B corporations

15 May 2018
First Look

New Research and Ideas, May 15, 2018

advancement. To ensure gender equity, the authors recommend that managers (1) question the stereotypes behind their practices, (2) consider other factors that might explain the achievement gap, (3) change workplace conditions accordingly,... View Details

Keywords: Dina Gerdeman

Web

Departments | Employment

agility, and working towards strategic objectives. Managers work together to set strategy, priorities, and policies, determine resource allocation, manage performance and coach individual staff on their... View Details

01 Mar 2012
News

Shop Talk, Different Avenues

supply. In 2009 we started shaping the kind of inventory we needed and partnered with brands in the same way department stores do to make sure that we’re not left empty-handed when we have surges in demand. MT: How are you responding to... View Details

Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade

Profile

Jonathan Assayag

chance encounter with a fellow Brazilian led to a new direction. "We were at a conference for the Society for Hispanic Professional Engineers," Jonathan explains. "He worked as a Senior Manager at Accenture, and when he... View Details

Web

Rock 100: The Summit - Entrepreneurship

Stevenson Professor of Business Administration Joseph B. Lassiter , Senator John Heinz Professor of Management Practice in Environmental Management Meredith L. McPherron , Director of the Arthur Rock Center... View Details

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing in turbulence." How... View Details

Keywords: by Sean Silverthorne; Food & Beverage

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

about how poor operational decisions create unnecessary complications that lead to quality problems and lower labor productivity and, in general, make life hard for retail employees." Ton is interested in demonstrating how operations can be designed and View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

Blog

HBS Online and Executive Education Leadership: Q+A with Patrick Mullane and Luis Viceira

This article originally appeared in the Harvard Business School—Newsroom. Can you tell us a bit about the new role and what it means organizationally for HBS Online and Executive Education? Patrick Mullane (PM) (Executive Director, HBS Online and Executive Education):... View Details

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

Social Change Lab at Stanford University; Robb Willer, professor of sociology at Stanford University; Mohsen Mosleh, associate professor at the University of Oxford; Gordon Pennycook, associate professor at Cornell University; and David Rand, professor of View Details

Keywords: by Avery Forman

01 Mar 2010
News

Money Matters

interests that later proved complementary when it came to carving up iTrust management responsibilities. Agarwala grew up in Calcutta, the original capital of India during British colonial rule, dreaming of playing cricket. He ultimately... View Details

Keywords: Roger Thompson; Finance

09 Feb 2010
First Look

First Look: Feb. 9

differences appear to be associated with different models of development—open, distributed organizations developing systems with smaller cores. We find that core components are often dispersed throughout a system, making their detection and View Details

Keywords: Martha Lagace

21 Aug 2017
Blog Post

From Germany to HBS

still rather uncommon in Germany. German boardrooms and higher levels of management are mostly populated by PhDs. But I wanted to do an MBA for my own personal growth, for the opportunities it would open up internationally, and for the... View Details

01 Dec 2011
News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details

Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

29 Jan 2008
First Look

First Look: January 29, 2008

potential: (1) project complexity, (2) cross-functionality, (3) temporary membership, (4) fluid team boundaries and (5) embeddedness in organizational structures. We argue that effective management of these five attributes allows not only... View Details