Barriers To Entry - Publications - Faculty & Research

01 Sep 2014
News

Case Study: Declawing the Competition

excellent customer service. However, we know this is a race that others can compete in, too, and that—with enough investment—our differentiators are replicable. What fundamental changes can we make to this market dynamic and/or our... View Details

24 Jun 2014
First Look

First Look: June 24

Less: Experimental Evidence from Access to Formal Savings Accounts in Chile By: Kast, Felipe, and Dina Pomeranz Abstract—Poverty is often characterized not only by low and unstable income, but also by heavy debt burdens. We find that... View Details

Keywords: Sean Silverthorne

January 1986 (Revised December 1986)
Case

Smartfood

By: William A. Sahlman

Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details

Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry

Citation

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June 1998 (Revised December 2006)
Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles

Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details

Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand

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10 Mar 2009
First Look

First Look: March 10, 2009

consistent with a view that cross-border social networks play an important role in helping entrepreneurs to circumvent the barriers arising from imperfect domestic institutions in developing countries.... View Details

Keywords: Martha Lagace

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

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November 2001 (Revised March 2002)
Case

Digital Angel

By: Youngme E. Moon and Kerry Herman

Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details

Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development

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24 May 2011
First Look

First Look: May 24

been known to exist at least since the days of Marshall, Michael Porter's work, first in The Competitive Advantage of Nations (Porter, 1990) and then in On Competition (originally published in 1998; updated edition in Porter, 2008), has... View Details

Keywords: Sean Silverthorne

11 Feb 2014
First Look

First Look: February 11

and modes of entry that may explain the outcomes observed. They then formulate a set of recommendations for Walmart to maximize its chances of success when the company expands into India in 2013. Purchase... View Details

Keywords: Sean Silverthorne

28 Oct 2008
First Look

First Look: October 28, 2008

who regulate access to, and interactions around, the platform. We present evidence on Facebook, TopCoder, Roppongi Hills, and Harvard Business School to document the "regulatory" role played by MSPs. We find MSPs use nuanced... View Details

Keywords: Martha Lagace

25 Mar 2014
Research & Ideas

China’s Economic System has Difficult Road Overcoming its Political System

those three things, you have to ask how could China not lead?” Trouble is, the same sorts of books—and sometimes the exact same titles—beckoned book buyers at the turn of the twentieth-century as well, with View Details

Keywords: by Michael Blanding

03 Oct 2012
What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

nations are now suffering." There was little agreement over how these barriers might be addressed. While suggesting "less and not more help from government," Doug Elliott nevertheless reminded us that many of those workers... View Details

Keywords: by James Heskett; Manufacturing

Article

Regulatory, Legal, and Market Aspects of Smart Wearables for Cardiac Monitoring

By: Jan Benedikt Brönneke, Jennifer Müller, Konstantinos Mouratis, Julia Hagen and Ariel Dora Stern

In the area of cardiac monitoring, the use of digitally driven technologies is on the rise. While the development of medical products is advancing rapidly, allowing for new use-cases in cardiac monitoring and other areas, regulatory and legal requirements that govern... View Details

Keywords: Wearables; Regulatory Changes; Medical Technology; Medical Devices; Market Access; Market Entry and Exit; Information Technology; Health Care and Treatment; Governing Rules, Regulations, and Reforms; United States; Germany; Belgium

Citation

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08 Aug 2017
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First Look at Research and Ideas, August 8, 2017

intuitions from industrial organization can be reversed: Collusion may become easier as market concentration falls, and market entry may in fact facilitate collusion. In particular, price collusion can be sustained by a strategy in which... View Details

Keywords: Sean Silverthorne

20 Aug 2013
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First Look: August 20

Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic structural model of sales force... View Details

Keywords: Anna Secino

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

parties operating either through the government or an insurance company that's paying. We would need a code. A code comes from the AMA [American Medical Association]. Will the AMA give us a code? Well, not easily, because the doctors are all competitive with each... View Details

Keywords: by Sean Silverthorne; Health

28 May 2013
First Look

First Look: May 28

therapy innovations. To bolster Medtronic's near-term prospects, he has supported creative product and business model innovations aimed at overcoming adoption barriers in emerging economies. Ishrak... View Details

Keywords: Sean Silverthorne

08 Oct 2013
First Look

First Look: October 8

ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead to the VCG outcome of the ad auctions. Consistent with our model of participation costs, we find... View Details

Keywords: Sean Silverthorne

15 Jan 2013
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First Look: January 15

TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies and reduced the entry barriers for small firms to... View Details

Keywords: Sean Silverthorne

April 2009 (Revised November 2018)
Case

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley

Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details