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Show Results For
- All HBS Web
(201)
- People (9)
- News (52)
- Research (117)
- Events (2)
- Multimedia (3)
- Faculty Publications (81)
- Web
A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen who operated as middlemen... View Details
- Web
Trade Catalogs - The Art of American Advertising
salesmen. “Numbers of firms selling at wholesale . . . have discarded traveling salesmen altogether and are now selling by catalogue,” Sidney Sherman noted in his 1900 study of advertising in the United States. 15 Trade catalogs helped... View Details
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers, general stores, retailers, and... View Details
- 15 Mar 2010
- News
A Business Ripe for Picking?
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
processing), while a few continue to offer diversified products and services. Many, he noted, are becoming global retail or wholesale businesses. "Time will tell which strategy will succeed," Mendoza concluded. View Details
Keywords: Elizabeth McNair
- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
same is true for other technologies. I suggest that the infotech revolution has been going on before our eyes, just not on a wholesale level." Doug Elliott added that "disruption is already happening (in infotech) And more so... View Details
- 01 Dec 2006
- News
Forestalling Terror
and withhold by exception.” Have private-sector firms undergone similarly rapid, wholesale reinvention? I would say that IBM’s transformation under Lou Gerstner (MBA ’65), with its shift from hardware to software and services, is an... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
scenarios, regardless of the industry, and can actually apply the learnings, from real circumstances, to your own.” What was your favorite HBS case, and why? “My favorite was the ‘C&S Wholesale Grocers’ case in LEAD my RC year. It was the... View Details
- 26 Sep 2005
- Research & Ideas
What Perceived Power Brings to Negotiations
have to put your participant in a situation in which they can picture themselves. One of the famous negotiations that a lot of research is based on is buying and selling a refrigerator on a wholesale level. It's just not something that... View Details
Keywords: by Mallory Stark
- Web
Demo Day | New Venture Competition
the in-home hardware and software to enable bi-directional EV charging and then aggregates this capacity to trade energy in the electricity wholesale markets. Lexi Linh Pham (MDes 2025), Siddharth UR (MDes 2025), Jen Li (MBA 2025), Luke... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
store customers or trading them to urban wholesalers and jobbers for needed supplies. Bartering reduced storekeepers' dependence on currency. It also created informal distribution networks for locally produced goods. For instance,... View Details
Keywords: by Nancy F. Koehn
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
and withhold by exception." Have private-sector firms undergone similarly rapid, wholesale reinvention? A: I would say that IBM's transformation under Lou Gerstner (MBA '65), with its shift from hardware to software and services, is... View Details
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
possible alliances and partnerships); manufacturers (for manufacturing set-top boxes); non-U.S. licensees; and wholesale and retail distributors (for sales). With his promising venture running on fumes, Perlman's next obvious negotiation... View Details
Keywords: by James K. Sebenius
- 28 Oct 2008
- First Look
First Look: October 28, 2008
leadership, strategy, people management, operating metrics, and relationships with external constituencies. As a result, they picked up on problems Kaufman might not have noticed, provided counsel that made him a stronger leader—and avoided disasters along the way.... View Details
Keywords: Martha Lagace
- 01 Aug 2005
- What Do You Think?
Is There an “Efficient Market” in CEO Compensation?
tax. This has effectively capped salaries, but invites unlimited compensation in other forms. Several high-performing companies such as Costco Wholesale and Whole Foods Markets limit CEO pay to some multiple of the average salary paid to... View Details
Keywords: by James Heskett
- 08 Jul 2002
- What Do You Think?
Have We Carried the Concept of Alignment Too Far?
relatively small number of high profile leaders. Even my publisher informed me this week that at least one major retail book chain will not promote a book on management unless it is an exposé. Can a wholesale decline in interest in... View Details
Keywords: by James Heskett
- 01 Mar 2023
- News
Case Study: Power Nappy
beyond, to wholesale or retail. Why? The first reason is reach: There is a limit to your own branded website. This is due to the website’s potential traffic (whereas large online retailers have millions of unique visitors) and lack of... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
find it in Ruth M. Owades's (MBA '75) Calyx & Corolla catalogue. Since 1989, Owades has been offering American consumers mail-order cut flowers and plants, FedExed directly from the grower. Eliminating wholesalers and distributors clips a... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
Good luck with that. Industry fundamentals are corroding so rapidly that they will eat through even the noblest of cross-financing oblige. Newspapers, for one, are seeing the wholesale kneecapping of each ad driver, from classifieds to... View Details
- Web
Finalists | New Venture Competition
and software to enable bi-directional EV charging and then aggregates this capacity to trade energy in the electricity wholesale markets. Oply Lindsey Chrismon (MBA 2025) Gabe Chrismon Oply is an AI-powered home management assistant that... View Details