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Show Results For
- All HBS Web
(909)
- People (1)
- News (235)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
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- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
incentive to add more transparency on things like invoice markups and service costs? Myriad consumer websites help car buyers overcome that asymmetry with information on what dealers pay for cars, vehicle quality stats, and maintenance... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
you have to interact with both the thredUP website and its sellers." Clearing The Air A general misunderstanding of how MSPs work has hampered entrepreneurial attempts to create them and venture investments to bankroll them, says Hagiu.... View Details
Keywords: by Julia Hanna
- 13 May 2022
- Research & Ideas
Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?
upstream indicators of culture gone sour, they scraped employee reviews from Glassdoor.com, a website where employees can leave subjective anonymous reviews about their employer. Harnessing machine learning to analyze text, they found... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially announced a bare-bones version of its service on the View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Power of Data Pay Attention To Your ‘Extreme Consumers’ On Target: Rethinking the Retail Website What do you think of this research? Share your insights below. View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
that the clip was a digitally produced video promotion for German clothing company KillaThrill—the name on the logo. “Two-thirds of people who see it won’t ever know it’s an ad,” Deighton says. “But the people who see what it’s for and get to the company View Details
- 04 Dec 2019
- Book
Creating the Experimentation Organization
When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
conversation of Web 2.0, many museum websites have become increasingly antiquated, serving as little more than static virtual brochures for the institution. To remain current, museums must find new ways to digitally interact with... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
Rediscovering Schumpeter: The Power of Capitalism On Target: Rethinking the Retail Website Are Technology Companies Ripe for Disruption? What do you think of this research? What should dinosaur companies do to fight an extinction event?... View Details
Keywords: by Martha Lagace
- 09 Mar 2015
- Research & Ideas
Why Entrepreneurs Should Go Work for Government
example, follows other federal efforts like 18F and the Presidential Innovation Fellows to streamline government websites and electronic records—adapting from models in the UK and elsewhere. "We have many talented people in... View Details
Keywords: by Michael Blanding
- 17 Oct 2018
- Research & Ideas
Pro Basketball Coaches Display Racial Bias When Selecting Lineups
season from the website BasketballReference.com, and then compared how many minutes each player played under black coaches versus white. He found that players averaged 40 second less per game when playing for a coach of a different race,... View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
websites of the four main health care organizations to direct people to clinics, helped the country get the word out early on and increase shots in arms. "When polio was rampant, Elvis Presley extolled the benefits of his own widely... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
alleged, had led to the site hosting inappropriate material. Employees believed that their proposals had been ignored in management’s quest for higher revenues and profits. YouTube is the video website and Google subsidiary on which... View Details
- 26 Jan 2020
- Research & Ideas
Clayton M. Christensen, Acclaimed Author and Teacher, Dies At 67
best selves that permeated every aspect of his life. His loss will be felt deeply by many in our community and his legacy will be long-lasting.” See complete biography on the Harvard Business School website here. View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of user-generated reviews, was the... View Details
- 18 Nov 2014
- First Look
First Look: November 18
television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
- 08 May 2020
- Research & Ideas
We’ve Now Been Asking “What Do You Think?” for 20 Years
This month marks the twentieth anniversary of the beginning of my “What do you think?” column. The Working Knowledge website was the brainchild of a faculty and staff committee organized in 2000 by then Dean Kim Clark to communicate the... View Details
Keywords: by James Heskett
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose that online stores take a page from their brick-and-mortar... View Details