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  • All HBS Web  (912)
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  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Porsche person wouldn't do that because that shows a lack of respect to the car.' " Method #2—The "Not Real" Strategy: Derogating the legitimacy of the brand extension product itself. Porsche claims on its website that... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a retailer's View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

that the clip was a digitally produced video promotion for German clothing company KillaThrill—the name on the logo. “Two-thirds of people who see it won’t ever know it’s an ad,” Deighton says. “But the people who see what it’s for and get to the company View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

In 2008, entrepreneur Brian Chesky and his two San Francisco roommates made the rounds of Silicon Valley VC firms with what they thought was a great idea: a website and mobile app that would allow homeowners to open their homes to... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

Power of Data Pay Attention To Your ‘Extreme Consumers’ On Target: Rethinking the Retail Website What do you think of this research? Share your insights below. View Details
Keywords: by Kristen Senz; Retail; Service
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

incentive to add more transparency on things like invoice markups and service costs? Myriad consumer websites help car buyers overcome that asymmetry with information on what dealers pay for cars, vehicle quality stats, and maintenance... View Details
Keywords: by Sean Silverthorne; Auto
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

websites of the four main health care organizations to direct people to clinics, helped the country get the word out early on and increase shots in arms. "When polio was rampant, Elvis Presley extolled the benefits of his own widely... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 13 May 2022
  • Research & Ideas

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

upstream indicators of culture gone sour, they scraped employee reviews from Glassdoor.com, a website where employees can leave subjective anonymous reviews about their employer. Harnessing machine learning to analyze text, they found... View Details
Keywords: by Michael Blanding; Technology
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

you have to interact with both the thredUP website and its sellers." Clearing The Air A general misunderstanding of how MSPs work has hampered entrepreneurial attempts to create them and venture investments to bankroll them, says Hagiu.... View Details
Keywords: by Julia Hanna
  • 17 Oct 2018
  • Research & Ideas

Pro Basketball Coaches Display Racial Bias When Selecting Lineups

season from the website BasketballReference.com, and then compared how many minutes each player played under black coaches versus white. He found that players averaged 40 second less per game when playing for a coach of a different race,... View Details
Keywords: by Michael Blanding; Sports
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

conversation of Web 2.0, many museum websites have become increasingly antiquated, serving as little more than static virtual brochures for the institution. To remain current, museums must find new ways to digitally interact with... View Details
Keywords: by Michael Blanding; Education
  • 07 Feb 2019
  • Book

How Big Companies Can Outrun Disruption

Rediscovering Schumpeter: The Power of Capitalism On Target: Rethinking the Retail Website Are Technology Companies Ripe for Disruption? What do you think of this research? What should dinosaur companies do to fight an extinction event?... View Details
Keywords: by Martha Lagace
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
  • 09 Mar 2015
  • Research & Ideas

Why Entrepreneurs Should Go Work for Government

example, follows other federal efforts like 18F and the Presidential Innovation Fellows to streamline government websites and electronic records—adapting from models in the UK and elsewhere. "We have many talented people in... View Details
Keywords: by Michael Blanding
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

alleged, had led to the site hosting inappropriate material. Employees believed that their proposals had been ignored in management’s quest for higher revenues and profits. YouTube is the video website and Google subsidiary on which... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • 04 Apr 2008
  • What Do You Think?

Who Owns Intellectual Property?

consumer who rips you off), same as the old boss (the corporation who ripped you off).'" So many questions, so little time and space. What do you think? Original Article Two Chinese students, entrepreneurs designing a start-up involving software and products... View Details
Keywords: by Jim Heskett
  • 26 Jan 2020
  • Research & Ideas

Clayton M. Christensen, Acclaimed Author and Teacher, Dies At 67

best selves that permeated every aspect of his life. His loss will be felt deeply by many in our community and his legacy will be long-lasting.” See complete biography on the Harvard Business School website here. View Details
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of user-generated reviews, was the... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 08 Sep 2020
  • Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

ProductivityDecreasing workplace transparency can increase productivity. When Privacy Protection Notices BackfireIt seems counterintuitive, but website privacy protection notices appear to discourage some shoppers from buying. Beware the... View Details
Keywords: by Sean Silverthorne
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