Filter Results:
(198)
Show Results For
- All HBS Web
(198)
- News (41)
- Research (42)
- Multimedia (3)
- Faculty Publications (27)
Show Results For
- All HBS Web
(198)
- News (41)
- Research (42)
- Multimedia (3)
- Faculty Publications (27)
Edward J. Noble
Noble founded the entity that eventually became Life Savers Incorporated and grew it from a failing mint producer into a global business, with sales of $20 million in the mid-1950s. Noble also founded the American Broadcasting Company (ABC) and shepherded it to a... View Details
Keywords: Food & Tobacco
James S. Bell
Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the company's production from 8,000 barrels per day to 28,000 barrels... View Details
Keywords: Food & Tobacco
Oscar Gustave Mayer
Mayer is responsible for Oscar Mayer and Company’s rapid growth. Under his leadership, he laid the foundation for a billion dollar operation – a far cry from the $200 million operation he had inherited. View Details
Keywords: Food & Tobacco
Thomas Adams, Jr.
Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique product, forming the American... View Details
Keywords: Food & Tobacco
David W. Johnson
Employing an aggressive streamlining strategy, Johnson is credited with creating Campbell Soup Company’s successful turnaround. Under his leadership, Campbell became one of the most profitable consumer products companies in the United States. His laser focus on... View Details
Keywords: Food & Tobacco
Jay C. Hormel
Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18% in 1937. By 1946, Hormel Company... View Details
Keywords: Food & Tobacco
Henry J. Heinz II
Heinz II engineered immense growth for the food products firm. In his first few years as president, Heinz took advantage of the postwar boom in the American economy and took the firm public in 1946. Through an extensive and well-planned set of acquisitions and other... View Details
Keywords: Food & Tobacco
Louis F. Bantle
During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share... View Details
Keywords: Food & Tobacco
Roberto C. Goizueta
In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details
Keywords: Food & Tobacco
Daniel F. Gerber
Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber also added non-baby food... View Details
Keywords: Food & Tobacco
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a year. In 1985, Gallo... View Details
Keywords: Food & Tobacco
H. Brewster Atwater, Jr.
Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a global level. View Details
Keywords: Food & Tobacco
Arthur C. Dorrance
In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details
Keywords: Food & Tobacco
Joseph F. Cullman III
Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising... View Details
Keywords: Food & Tobacco
Adolph Coors
Orphaned at age fifteen, Coors worked as an apprentice in a brewery in his native Prussia. Six years later, he began his westward journey as a stowaway aboard a ship headed for Maryland. Gradually moving west, Coors eventually landed in Colorado where he established... View Details
Keywords: Food & Tobacco
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51704 Harvard Business School Case 902-412 Tobacco and the Future of Rural Kentucky Governor Patton decides how to use settlement funds to develop a long-term plan for... View Details
Keywords: Carmen Nobel
- 01 Oct 1997
- News
Antitrust in Historical Perspective
reason why the government found itself forced by the fears (some fantastic but others quite justified) of the electorate to act. Firms such as Carnegie Steel, Standard Oil, and American Tobacco seemed to be monsters, archetypes of some... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- 09 Dec 2021
- News
Higher Returns
was I don't want to get rich off tobacco money. That's not how I want to be successful. That's not what I want my company to stand for. And I didn't want our employees to think less of the business that they were working in if we were to... View Details
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and manufacturers of high-cost... View Details