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- All HBS Web
(6,139)
- People (36)
- News (2,008)
- Research (1,694)
- Events (15)
- Multimedia (262)
- Faculty Publications (1,035)
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- February 2007 (Revised March 2007)
- Module Note
Blessed Assurance: The Challenge of a Moral Dilemma
By: Sandra J. Sucher
A summary of the major themes discussed in the third class of The Moral Leader (EC curriculum). View Details
Keywords: Moral Sensibility
Sucher, Sandra J. "Blessed Assurance: The Challenge of a Moral Dilemma." Harvard Business School Module Note 607-067, February 2007. (Revised March 2007.)
- February 1996
- Background Note
Note on the FDA Review Process for Medical Devices
Describes the FDA's classification scheme for the three classes of medical devices and the review processes. View Details
Keywords: Business and Government Relations; Medical Devices and Supplies Industry; Public Administration Industry; United States
Teisberg, Elizabeth O., and James Leonard. "Note on the FDA Review Process for Medical Devices." Harvard Business School Background Note 796-063, February 1996.
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- June 1991 (Revised May 1995)
- Case
Jay Gould and the Coming of Railroad Consolidation
Concerns the role of Jay Gould in causing the creation of large regional rail systems after the Civil War in the United States. In class it will be used to show the inevitability of consolidation in that industry. View Details
McCraw, Thomas K. "Jay Gould and the Coming of Railroad Consolidation." Harvard Business School Case 391-260, June 1991. (Revised May 1995.)
- 2019
- Chapter
The Republic of Turkey
By: Kristin Fabbe
Situated between Europe and Asia, Turkey occupies a critical geostrategic position in the world. This unique geography, no doubt, has much to do with the complexities and continuities that have characterized the country’s political development. Turkey is anchored to... View Details
Fabbe, Kristin. "The Republic of Turkey." Chap. 14 in Government and Politics of the Middle East and North Africa: Development, Democracy, and Dictatorship. 9th ed. Edited by Sean Yom. New York: Routledge, 2019.
- 2025
- Book
The Experimentation Machine: Finding Product–Market Fit in the Age of AI
Leverage AI to be a 10x Founder
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, 2025.
- October 1994
- Case
Yokohama Corporation, Ltd. (A): The Yokohama Production System
Yokohama is in the middle of a supplier chain: it supplies Tokyo Motors and several other automobile manufacturers, and it is in turn supplied by Kamakura Ironworks. This case describes this supplier chain and the interorganizational cost systems that have evolved in... View Details
Cooper, Robin, and Takeo Yoshikawa. "Yokohama Corporation, Ltd. (A): The Yokohama Production System." Harvard Business School Case 195-070, October 1994.
- August 1984 (Revised March 1994)
- Case
The Toro Company S'no Risk Program
By: David E. Bell
Toro introduced a promotion in which purchasers of their snowthrower would receive a refund if the next winter brought only modest snowfall. The principal focus of the class is to understand what the risk implications are for the customer and for the company. May be... View Details
Bell, David E. "The Toro Company S'no Risk Program." Harvard Business School Case 185-017, August 1984. (Revised March 1994.)
- July 2020
- Case
Driving Transformation at the Majid Al Futtaim Group
By: Suraj Srinivasan and Esel Çekin
The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details
Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
Srinivasan, Suraj, and Esel Çekin. "Driving Transformation at the Majid Al Futtaim Group." Harvard Business School Case 121-002, July 2020.
- April 30, 2020
- Article
Leading Your Team Past the Peak of a Crisis
In the middle of a crisis, everything looks like a failure. But it’s possible to come out the other end with a strong company—and often with a plan for growth. Companies with a people-first culture can succeed by paying attention to three things: establishing clear... View Details
Keywords: Crisis Management; Organizational Culture; Corporate Accountability; Collaborative Innovation and Invention
Kanter, Rosabeth M. "Leading Your Team Past the Peak of a Crisis." Harvard Business Review (website) (April 30, 2020).
- April 2015 (Revised October 2024)
- Case
The German Export Engine
By: Gunnar Trumbull, Jonathan Schlefer and Sophus A. Reinert
In fall of 2018, Germany’s chancellor Angela Merkel had logged significant successes. Germany was the largest exporter in the world, had maintained low unemployment through the 2008 financial crisis, and was gradually reforming its welfare state to meet future pension... View Details
Trumbull, Gunnar, Jonathan Schlefer, and Sophus A. Reinert. "The German Export Engine." Harvard Business School Case 715-045, April 2015. (Revised October 2024.)
- March 1995 (Revised March 1995)
- Case
Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.
By: David J. Collis and Elizabeth Wynne Johnson
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details
Keywords: Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy
Collis, David J., and Elizabeth Wynne Johnson. "Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd." Harvard Business School Case 795-041, March 1995. (Revised March 1995.)
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- February 2007 (Revised March 2007)
- Module Note
Truman and the Bomb Summary: Balancing Benefits and Harms
By: Sandra J. Sucher
A summary of the major themes discussed in the eleventh class of The Moral Leader (EC curriculum). View Details
Sucher, Sandra J. "Truman and the Bomb Summary: Balancing Benefits and Harms." Harvard Business School Module Note 607-075, February 2007. (Revised March 2007.)
- March 2018
- Supplement
Sandra Brown Goes Digital (B): The Commitment Decision
By: Rosabeth Moss Kanter and Jonathan Cohen
Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details
Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions
Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (B): The Commitment Decision." Harvard Business School Supplement 318-083, March 2018.
- February 2007 (Revised March 2007)
- Module Note
Things Fall Apart Summary: The Challenge of New Principles
By: Sandra J. Sucher
A summary of the major themes discussed in the fourth class of The Moral Leader (EC curriculum). View Details
Sucher, Sandra J. "Things Fall Apart Summary: The Challenge of New Principles." Harvard Business School Module Note 607-068, February 2007. (Revised March 2007.)
- Spring 2014
- Article
Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning
By: Jill Avery
Many marketing educators use the case method to help their students strengthen their decision-making skills. Rigorous class participation is essential to achieving learning objectives in case method learning. One challenge for case method instructors is the assessment... View Details
Avery, Jill. "Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning." Journal for Advancement of Marketing Education 22, no. 1 (Spring 2014): 1–15.
- 17 Aug 2015
- Research & Ideas
Who is Boss in the Sharing Economy?
When is a company not a company? A modern-day Zen koan, maybe, but the evidence is all around us—Airbnb, Elance-oDesk, Handy, HourlyNerd, TaskRabbit, Uber. These businesses seem much more like conglomerations of independent professionals... View Details
- September 2019 (Revised May 2020)
- Supplement
Keroche (C): The Excise Tax Increase
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (C): The Excise Tax Increase." Harvard Business School Supplement 720-392, September 2019. (Revised May 2020.)
- March 2019
- Case
Investing in the Future: Corning Inc. and the Alternative School for Math and Science
By: Derek van Bever and Miho Kubagawa
In early 2017, Kim Frock (MBA 1987), founder and administrative head of school for the Alternative School for Math and Science (ASMS) in Corning, New York, is beginning to think through the issue of leadership succession at the school. Founded in close partnership with... View Details
Keywords: Middle School Education; Leadership; Management Succession; Partners and Partnerships; Business and Community Relations
van Bever, Derek, and Miho Kubagawa. "Investing in the Future: Corning Inc. and the Alternative School for Math and Science." Harvard Business School Case 319-059, March 2019.