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Show Results For
- All HBS Web
(378)
- People (2)
- News (113)
- Research (169)
- Events (4)
- Multimedia (2)
- Faculty Publications (70)
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- 03 Jun 2008
- First Look
First Look: June 3, 2008
marketing and social media, as well as about blogs specifically. It also provides examples of other corporate blogs and allows for students to weigh the benefits and drawbacks of this potentially important... View Details
Keywords: Martha Lagace
- 16 Feb 2012
- Op-Ed
Nitin Nohria: Why US Competitiveness Matters
clearer-a profoundly disturbing attitude. US prosperity and social mobility have attracted millions of immigrants, including me. But America's reign as the global ideal seems to be waning. In the following pages, my colleagues at Harvard... View Details
Keywords: by Nitin Nohria
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
and the processes that have proven so successful in driving the economy. Each of us has an obligation to help change what needs to be changed and to restore that faith—CEOs, legislators, regulators, partners in audit firms, the media, and... View Details
Keywords: by Kim B. Clark
- 16 Jul 2014
- HBS Case
Marketing Obamacare
variety of ways to reach each group, including billboards, print advertisements, radio, TV, online, and social media, tailoring the message to the medium. For the "cautious optimist" group, which... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers... View Details
Keywords: Sean Silverthorne
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
you should approach a product launch as an organizational process, and start with the buyers, not the product.” The good news is that there are now a multiplicity of ways for new companies to contact customers through the web, social... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer value... View Details
Keywords: Dina Gerdeman
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
especially those that incorporate emerging forms of social media, support that shift. Equally important, though, is the emergence of cultural norms that favor dialogue over monologue. The benefits that... View Details
Keywords: Re: Boris Groysberg
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles and 10 most-read working papers... View Details
Keywords: by Staff
- 10 Mar 2009
- First Look
First Look: March 10, 2009
an empirical analysis of the geographic, economic, and social factors that contributed to the spread of civil war in Nepal over the period 1996-2006. This within-country analysis complements existing cross-country studies on the same... View Details
Keywords: Martha Lagace
- 27 May 2009
- First Look
First Look: May 27, 2009
O'Reilly Media, Inc., 2009 No abstract is available at this time. Purchase the book: http://www.amazon.com/exec/obidos/ASIN/0596527489/benedelmanhom-20 Download the paper: http://www.hbs.edu/research/pdf/09-039.pdf Expertise Utilization... View Details
Keywords: Martha Lagace
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
between immigrants and natives. Results in this paper indicate that, even when diversity is economically beneficial, it may nonetheless be socially hard to manage. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55981... View Details
Keywords: Dina Gerdeman
- 23 Mar 2021
- Book
Succeeding in the New Work-from-Anywhere World
interacting. In fact, for each interaction, we need to determine what we are trying to achieve and what’s the best means to get there. The choices include: synchronous, asynchronous, rich versus lean media, one to many versus one to one... View Details
Keywords: by Michael Blanding
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel
- 28 Jan 2014
- First Look
First Look: January 28
researchers, and policy makers interested in finance, governance, and other aspects of the contemporary investment world. It also provides investment, business, financial media, and legal professionals with the tools they need to better... View Details
Keywords: Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
previously believed. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53610 in press Journal of Personality and Social Psychology Enacting Rituals to Improve Self-control By: Tian, D.A., J. Schroeder, G. Haubl, J. Risen,... View Details
Keywords: Sean Silverthorne
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or... View Details
Keywords: by Julia Austin
- 04 Mar 2014
- First Look
First Look: March 4
football is an integral component of the community's, as well as the university's, culture. With conference realignment already being discussed extensively in the college sports arena as well as in the media, what should these... View Details
Keywords: Sean Silverthorne
- 23 Jul 2024
- In Practice
The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities
This could involve cultivating a role as a “thought leader” by finding ways to engage the public on these issues including participating in public forums and congressional hearings, disseminating messages in mass and social View Details
- 15 Nov 2011
- First Look
First Look: November 15
investigate the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. Using a matched sample of 180 companies, we find that corporations that voluntarily adopted environmental and View Details
Keywords: Sean Silverthorne