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Show Results For
- All HBS Web
(386)
- People (2)
- News (116)
- Research (168)
- Events (3)
- Multimedia (2)
- Faculty Publications (68)
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- 18 Aug 2017
- Op-Ed
Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump
CEOs are public figures, with responsibility to uphold their company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this era of instant global... View Details
Keywords: by Bill George
- 16 Feb 2012
- Op-Ed
Nitin Nohria: Why US Competitiveness Matters
clearer-a profoundly disturbing attitude. US prosperity and social mobility have attracted millions of immigrants, including me. But America's reign as the global ideal seems to be waning. In the following pages, my colleagues at Harvard... View Details
Keywords: by Nitin Nohria
- 20 Oct 2009
- First Look
First Look: October 20
cost, but is also a function of the competitiveness of the upstream economy. Moreover, the presence of a gray market competitor may cause unintended social welfare consequences when domestic governments mandate the use of arm's length... View Details
Keywords: Martha Lagace
- 16 Jul 2014
- HBS Case
Marketing Obamacare
variety of ways to reach each group, including billboards, print advertisements, radio, TV, online, and social media, tailoring the message to the medium. For the "cautious optimist" group, which... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
you should approach a product launch as an organizational process, and start with the buyers, not the product.” The good news is that there are now a multiplicity of ways for new companies to contact customers through the web, social... View Details
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
especially those that incorporate emerging forms of social media, support that shift. Equally important, though, is the emergence of cultural norms that favor dialogue over monologue. The benefits that... View Details
Keywords: Re: Boris Groysberg
- 03 Jun 2008
- First Look
First Look: June 3, 2008
marketing and social media, as well as about blogs specifically. It also provides examples of other corporate blogs and allows for students to weigh the benefits and drawbacks of this potentially important... View Details
Keywords: Martha Lagace
- 26 Apr 2016
- First Look
April 26
Greening Walmart: Progress and Controversy In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the... View Details
Keywords: Sean Silverthorne
- 27 May 2009
- First Look
First Look: May 27, 2009
O'Reilly Media, Inc., 2009 No abstract is available at this time. Purchase the book: http://www.amazon.com/exec/obidos/ASIN/0596527489/benedelmanhom-20 Download the paper: http://www.hbs.edu/research/pdf/09-039.pdf Expertise Utilization... View Details
Keywords: Martha Lagace
- 26 Feb 2013
- First Look
First Look: Feb. 26
model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers... View Details
Keywords: Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Gender Inequality: The Work-family Narrative as a Social Defense Against 24/7 Work Culture By: Padavic, Irene, R. Ely, and Erin M. Reid Abstract—It is widely accepted that the conflict between women’s family obligations and professional... View Details
Keywords: Dina Gerdeman
- 28 Jan 2014
- First Look
First Look: January 28
researchers, and policy makers interested in finance, governance, and other aspects of the contemporary investment world. It also provides investment, business, financial media, and legal professionals with the tools they need to better... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
and the processes that have proven so successful in driving the economy. Each of us has an obligation to help change what needs to be changed and to restore that faith—CEOs, legislators, regulators, partners in audit firms, the media, and... View Details
Keywords: by Kim B. Clark
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer value... View Details
Keywords: Dina Gerdeman
- 04 Mar 2014
- First Look
First Look: March 4
football is an integral component of the community's, as well as the university's, culture. With conference realignment already being discussed extensively in the college sports arena as well as in the media, what should these... View Details
Keywords: Sean Silverthorne
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
between immigrants and natives. Results in this paper indicate that, even when diversity is economically beneficial, it may nonetheless be socially hard to manage. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55981... View Details
Keywords: Dina Gerdeman
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
identity-holders away from options they would have preferred in the absence of that appeal. Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact By: Shell, Michelle A., and Ryan W. Buell Abstract— It is a well-established result in View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel
- 10 Mar 2009
- First Look
First Look: March 10, 2009
an empirical analysis of the geographic, economic, and social factors that contributed to the spread of civil war in Nepal over the period 1996-2006. This within-country analysis complements existing cross-country studies on the same... View Details
Keywords: Martha Lagace