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- All HBS Web
(2,393)
- People (4)
- News (617)
- Research (1,381)
- Events (6)
- Multimedia (66)
- Faculty Publications (976)
- 25 May 2020
- News
Meaning and Purpose in Life and Work
- 29 Aug 2022
- Video
Reshaping the Relationship Between Purpose and Profit
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- 27 Mar 2023
- News
Striking the Balance Between Profits and Purpose
- 2022
- Book
Purpose + Profit: How Business Can Lift Up the World
By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.
We not only... View Details
We not only... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
Serafeim, George. Purpose + Profit: How Business Can Lift Up the World. New York: HarperCollins Leadership, 2022.
- January 2020 (Revised December 2020)
- Technical Note
What is the Purpose of the Corporation?
By: Rebecca Henderson, Nien-hê Hsieh and Erik Snowberg
Henderson, Rebecca, Nien-hê Hsieh, and Erik Snowberg. "What is the Purpose of the Corporation?" Harvard Business School Technical Note 320-070, January 2020. (Revised December 2020.)
- 20 Aug 2019
- News
181 Top CEOs Have Realized Companies Need a Purpose Beyond Profit
- 20 Dec 2022
- Blog Post
Thinking About an MBA? Think About Your Purpose
kind of Pollyanna pronouncement. I have found in my research that executives who committed to a deeper purpose at their companies were more likely to post superior financial results in the long term. The companies were as diverse as Lego... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 22 Mar 2022
- Cold Call Podcast
How Etsy Found Its Purpose and Crafted a Turnaround
- 24 May 2021
- News
Putting Purpose at the Heart of Business Is Harder Than It Looks
- 31 Jan 2023
- News
Deep Purpose, Finding Your Purpose Unlocks Your Potential
- 25 Nov 2022
- News
Ranjay Gulati: How Deep Purpose Drives Extraordinary Performance
- 09 Jan 2023
- News
The Pursuit of Profit with Purpose Requires Patience
- 2023
- Article
Turn Your Purpose Into a Superpower for Growth
By: Ranjay Gulati
Gulati, Ranjay. "Turn Your Purpose Into a Superpower for Growth." Inc.com (2023).
- 13 Nov 2023
- News
4 Strategies to Cultivate an Authentic Corporate Purpose
- January 2021
- Case
Rio Tinto Aluminum: Can Purpose Lead to Profit?
By: David Fubini and Agastya Muthanna
This case describes the tradeoffs Rio Tinto faces as it considers investments to ensure environmentally friendly, sustainability produced aluminum with the potential risks of competitive pricing and profit loses. View Details