Publications

2017
Article

Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study

By: Shashank Shah

The world is going through unprecedented environmental crisis. The type of destruction and dissolution of natural resources and elements by individuals and institutions that has been witnessed in the last century is much more than that witnessed in the previous... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Natural Environment; Management Practices and Processes; Research; Framework; India

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24 Jul 2012
First Look

First Look: July 24

Flynn, and Daniella Kupor Publication:Social Psychological & Personality Science (forthcoming) Abstract We investigated the link between tipping, an altruistic act, and bribery, an immoral act. We found a positive relationship between... View Details

Keywords: Sean Silverthorne

12 Nov 2013
First Look

First Look: November 12

714-409 Coffee Wars in India: Café Coffee Day Takes on the Global Brands Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as... View Details

Keywords: Sean Silverthorne

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

that I most enjoyed.’” Widman, a lifelong athlete and marathon runner, is also an avid skier. With that, she decided to marry her personal passions for athletics and travel into a new business model. During this time, Widman regularly... View Details

Career Coach

Wendi Zhang

Wendi partners with MBA students and alumni to meet them where they are in their career journey, and 1) if undecided - helps them get clarity, 2) if decided - coaches them in taking the next steps to reach the next goal post(s), and 3) upon reaching the next goal -... View Details

Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Angel Investing; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Social Enterprise; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology

Career Coach

Doug Lester

Doug’s approach to career and executive coaching is informed by over ten years in marketing, digital, and general management roles at Johnson & Johnson and other Fortune 500 companies. He offers perspective as a former executive recruiter and often counsels alumni on... View Details

Keywords: Auto/Transportation/Logistics; Consumer Products; Education; Emerging Markets; Entertainment / Media; Entrepreneurship; Government; Health Care; Hospitality; Insurance; Publishing / Communications / Advertising; Real Estate; Retail; Social Enterprise; Technology

December 1997 (Revised May 1998)
Case

CUC and HFS: Corporate Identity for a "Merger of Equals"

By: Stephen A. Greyser and Robert J. Crawford

In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details

Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry

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March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry

September 1992 (Revised July 1994)
Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode

In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details

Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry

Career Coach

Erika Osterling

talent. She has coached hundreds of executives through career transitions, job search strategies, interview preparation and offer negotiation. Erika enjoys helping students and alumni work through formulating a career vision, augmenting your View Details

Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing

Career Coach

Juan Leung Li

While it takes introspection, Juan believes in the meaningful differences (finding purpose!) these efforts have in career searches. While at HBS, Juan considered a diverse set of opportunities such as brand management, consulting, PE,... View Details

Keywords: Entrepreneurship; Angel Investing; Financial Services (All); Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Venture Capital; Financial Services (All); Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology

Web

Resumes & Cover Letters - Alumni

yourself to a prospective employer. It should be succinct, target an employer's needs, and distinguish you from your competitors. Before you get started, think about your strengths, weaknesses, personal preferences, and motivations. You... View Details

09 Nov 2010
First Look

First Look: November 9, 2010

consequences. In corporations, these leaders excel in regulated industries and in firms that take a process approach to innovation. The larger lesson that the military can offer the business world is that fit matters. Different circumstances demand different leadership... View Details

Keywords: Sean Silverthorne

December 2018 (Revised June 2019)
Case

Wolfgang Puck: Setting the Table for the Future

By: Boris Groysberg and Matthew G. Preble

Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details

Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Consumer Products Industry