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Show Results For
- All HBS Web
(494)
- News (157)
- Research (176)
- Events (4)
- Multimedia (6)
- Faculty Publications (66)
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- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
experience on the Internet. The site is set up for e-commerce, but the company views it more as a way to build its brand: Customers can download video clips, watch footage of extreme sports, or learn about an upcoming free concert at one... View Details
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
anticipate that blogging and user-generated video would become mainstream phenomena within a few years. Because it turned a blind eye to these black swans and big trends, Speed Trap assumed that market shares would remain stable in key... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
set the context for the ensuing discussion. Today, millions of Web users generate free content, and we are witnessing an "explosion" in video and cell phone use, he continued, with more than 100 million smartphones already in... View Details
Keywords: by Martha Lagace
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online... View Details
Keywords: Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace that last summer it bought the... View Details
Keywords: by Jim Aisner
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
copyright infringement and forced the startup out of business. Similarly, taxi companies are now actively lobbying local governments to curtail Uber. “The whole issue of cutting the cord is a huge risk for [cable companies]” Other companies use alternative means of... View Details
Keywords: by Michael Blanding
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several... View Details
Keywords: by Dina Gerdeman
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
encouraged and instructed teens how to safely dispose of unused prescription medications in their homes. “Several thousand teens participated online or watched replays,” Langford says. SUD treatment providers are also searching for ways... View Details
- 17 May 2016
- First Look
May 17, 2016
services to independent retailers. Amazon also offered software and cloud storage services, online video streaming, and its own line of electronic hardware (mobile, e-reader, and smart television products).... View Details
Keywords: Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
could successfully compete against the entrenched cable, satellite, and telephone companies (known as Multichannel Video Programming Distributors, or MVPDs). Was $39.99 per month a sustainable price point for Hulu's new virtual MVPD... View Details
Keywords: Sean Silverthorne
- 12 Apr 2011
- First Look
First Look: April 12
energized the organization through portfolio changes and a values-driven approach to managing the company. The case describes the steps he took to build a new strategy. Video is referenced that provides Palmisano's views of each step in... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
you may not be able to learn anywhere else," says Alvin E. Roth, a professor in the Negotiation, Organizations & Markets (NOM) Unit at HBS and a longtime champion of experimental economics. For example, to track how viewers watch View Details
Keywords: by Carmen Nobel
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
like a trained oncologist? How about setting up an online competition to find out? An article being published April 18 in JAMA Oncology, a journal of the American Medical Association, describes the crowdsourcing contest and the potential... View Details
- 05 Jul 2011
- First Look
First Look: July 5
monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of View Details
Keywords: Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
and best options in-store along with the electrical supplies and tools you will need to install the fixture. Online they carry an endless aisle of products and they provide videos and expert advice to help... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make... View Details
Keywords: Dina Gerdeman