Publications

Educators

7 PM – 9 PM EDT, 14 Apr 2016
HBS Alumni Events

HBS Boston Young Alumni Networking Reception

HBS alumni MBA 2006-2015 are invited to an evening of socializing and networking in Boston. View Details

Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman

In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details

Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation

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Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

August 2011 (Revised September 2011)
Case

Global Business School Network

By: Christopher Marquis and Rwitwika Bhattacharya

The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry

Educators

2011
Article

Smart News Feeds for Social Networks Using Scalable Joint Latent Factor Models

By: Himabindu Lakkaraju, Angshu Rai and Srujana Merugu

Web

Disruptive Innovation Online Course | HBS Online

community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official View Details

Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson

Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details

Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior

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2012
Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson

Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details

Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media

Web

Business Economics Online Course | HBS Online

to five minutes. Description of silent animated video above: Bar graph transitions into prices associated with sweaters and songs on iTunes Get social by collaborating with a global community of peers before, during, and after your... View Details

Web

Online Business Strategy Course | HBS Online

categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS View Details

2016
Working Paper

Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

By: Rembrand Koning

Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details

Keywords: Networks; Performance; Business Startups; Business Strategy

Web

Online Business Strategy Courses | HBS Online

knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global... View Details

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry

Educators

Web

Online Business Essential Courses | HBS Online

with your classmates, broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your... View Details

Web

Online Leadership and Management Courses | HBS Online

your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global... View Details

Web

Business Finance Course Online | HBS Online

Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully... View Details

July 2004
Tool

Developmental Network Questionnaire (CW)

By: Monica C. Higgins, John Galvin and Denis Saulnier

Solicits information about the network of people who provided career developmental assistance for respondents and presents information about the structure and diversity of the developmental network. View Details

Keywords: Personal Development and Career; Social and Collaborative Networks