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  • 2012
  • Working Paper

With Us or Against Us? Networks, Identity and Order in a Virtual World

By: Magnus Thor Torfason
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Boundaries; Organizations; Identity; Social and Collaborative Networks; Societal Protocols
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  • December 2010 (Revised June 2014)
  • Supplement

eBay Partner Network — slide supplement

By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry
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  • 7 PM – 9 PM EDT, 14 Apr 2016
  • HBS Alumni Events

HBS Boston Young Alumni Networking Reception

HBS alumni MBA 2006-2015 are invited to an evening of socializing and networking in Boston. View Details
  • Video

Finding a Networking Feed Part Two

  • Web

Disruptive Innovation Online Course | HBS Online

video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who... View Details
  • Video

Accessing Your Course Networking Group

  • 01 Jun 2009
  • News

Life-Saving Network

give and receive from others who, like them, have signed on to a larger computerized network that matches willing donors and recipients. Said Roth, “There are 70,000 people waiting for a kidney. I don’t think it solves the whole problem,... View Details
Keywords: Health, Social Assistance; Health, Social Assistance
  • Web

Financial Accounting Online Course | HBS Online

above: Assets equals liabilities and owner's equity Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online... View Details
  • Web

Business Economics Online Course | HBS Online

peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and... View Details
  • July 2004
  • Tool

Developmental Network Questionnaire (CW)

By: Monica C. Higgins, John Galvin and Denis Saulnier
Solicits information about the network of people who provided career developmental assistance for respondents and presents information about the structure and diversity of the developmental network. View Details
Keywords: Personal Development and Career; Social and Collaborative Networks
Related
  • Web

Online Business Strategy Course | HBS Online

Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully... View Details
  • February 2011 (Revised February 2012)
  • Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Related
  • Web

Online Leadership Principles Course | HBS Online

successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other View Details
  • Web

Online Business Strategy Courses | HBS Online

knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global... View Details
  • Web

Online Business Essential Courses | HBS Online

Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and... View Details
  • April 2012 (Revised March 2014)
  • Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
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  • 2011
  • Article

How Do Networks Matter? The Performance Effects of Interorganizational Networks

By: Ranjay Gulati, D. Lavie and Ravi Madhavin
A growing body of research suggests that an organization's ties to other organizations furnish resources that bestow various benefits. Scholars have proposed different perspectives on how such networks of ties shape organizational behavior and performance outcomes, but... View Details
Keywords: Management Systems; Organizational Design; Performance; Performance Effectiveness; Networks; Partners and Partnerships; Research; Perspective; Value
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  • August 2004 (Revised August 2005)
  • Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details
Keywords: Internet and the Web; Auctions; Network Effects
Related
  • Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

  • Research Summary

Social Learning

One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others.  Social learning takes many forms.  Probably most obvious is word of mouth—the advice and... View Details