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  • January 2015 (Revised April 2018)
  • Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
Citation
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Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
  • August 2009 (Revised January 2012)
  • Case

Pandora: Royalties Kill the Web Radio Star? (A)

By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
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Pozen, Robert C., and Alex Curtis Rosenfeld. "Pandora: Royalties Kill the Web Radio Star? (A)." Harvard Business School Case 310-026, August 2009. (Revised January 2012.)
  • Article

Creating Value in the Age of Distributed Capitalism

By: Shoshana Zuboff
Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details
Keywords: Value Creation; Economic Systems; Transformation
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Zuboff, Shoshana. "Creating Value in the Age of Distributed Capitalism." McKinsey Quarterly, no. 4 (2010): 45–55.
  • 2008
  • Chapter

Artistic Methods and Business Disorganization

The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't... View Details
Keywords: Business or Company Management; Creativity
Citation
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Austin, Robert D., and Lee Devin. "Artistic Methods and Business Disorganization." In 21st Century Management: A Reference Handbook, edited by Charles Wankel, 490–499. Los Angeles: Sage Publications, 2008.
  • 21 Jun 2007
  • Working Paper Summaries

Merchant or Two-Sided Platform?

Keywords: by Andrei Hagiu; Technology
  • 2022
  • Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
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Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • June 2017 (Revised December 2017)
  • Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris
In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Music Industry; Music Industry
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Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
  • 10 Aug 2010
  • First Look

First Look: August 10

at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased complexity. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810135-PDF-ENG Live Nation Faces... View Details
Keywords: Martha Lagace
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details
Keywords: by Shalene Gupta; Music; Music
  • 04 May 2010
  • First Look

First Look: May 4

international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling... View Details
Keywords: Martha Lagace
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Music Industry; Music Industry; Music Industry
Citation
Related
Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • 15 Dec 2015
  • First Look

December 15, 2015

the popularity of JALC's events, however, the U.S. audience for jazz is small and aging relative to other music genres. This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach... View Details
Keywords: Carmen Nobel
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

using your data. This is something that regulators will have to clarify and also something that companies are taking note of themselves, particularly in the music space and image space. “To the extent that maybe you don’t want an AI... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

Half of Life (Portfolio/Penguin, 2022), p. xiv Clayton M. Christensen, James Allworth, and Karen Dillon, “How Will You Measure Your Life?,” Harvard Business Review, July-August, 2010 Oscar Hammerstein II and Richard Rogers, lyrics to “Happy Talk,” South Pacific,... View Details
Keywords: by James Heskett
  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out of... View Details
Keywords: by Avery Forman
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever customer complaint music... View Details
Keywords: by Julia Hanna
  • 25 Apr 2012
  • Research & Ideas

The Importance of Teaming

learning and process knowledge, and explains why these are important concepts for today's leaders. Teaming is a verb Sports teams and musical groups are both bounded, static collections of individuals. Like most work teams in the past,... View Details
Keywords: Re: Amy C. Edmondson
  • February 2016 (Revised March 2017)
  • Case

Regulating Radio in the Age of Broadcasting

By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details
Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States
Citation
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Moss, David, Marc Campasano, and Colin Donovan. "Regulating Radio in the Age of Broadcasting." Harvard Business School Case 716-043, February 2016. (Revised March 2017.)
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