Publications

August 2009 (Revised January 2012)
Case

Pandora: Royalties Kill the Web Radio Star? (A)

By: Robert C. Pozen and Alex Curtis Rosenfeld

Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details

Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry

Article

Creating Value in the Age of Distributed Capitalism

By: Shoshana Zuboff

Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details

Keywords: Value Creation; Economic Systems; Transformation

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2008
Chapter

Artistic Methods and Business Disorganization

The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't... View Details

Keywords: Business or Company Management; Creativity

21 Jun 2007
Working Paper Summaries

Merchant or Two-Sided Platform?

Keywords: by Andrei Hagiu; Technology

2022
Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld

This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details

Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society

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Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

How can managers in creative industries effectively manage products and product... View Details

June 2017 (Revised December 2017)
Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris

In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details

Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Music Industry; Music Industry

10 Aug 2010
First Look

First Look: August 10

at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased complexity. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810135-PDF-ENG Live Nation Faces... View Details

Keywords: Martha Lagace

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details

Keywords: by Shalene Gupta; Music; Music

04 May 2010
First Look

First Look: May 4

international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling... View Details

Keywords: Martha Lagace

2007
Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse

Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Music Industry; Music Industry; Music Industry

15 Dec 2015
First Look

December 15, 2015

the popularity of JALC's events, however, the U.S. audience for jazz is small and aging relative to other music genres. This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach... View Details

Keywords: Carmen Nobel

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

using your data. This is something that regulators will have to clarify and also something that companies are taking note of themselves, particularly in the music space and image space. “To the extent that maybe you don’t want an AI... View Details

Keywords: by Ben Rand; Technology; Information Technology

11 Jun 2024
In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details

Keywords: by Avery Forman

02 Apr 2024
What Do You Think?

What's Enough to Make Us Happy?

Half of Life (Portfolio/Penguin, 2022), p. xiv Clayton M. Christensen, James Allworth, and Karen Dillon, “How Will You Measure Your Life?,” Harvard Business Review, July-August, 2010 Oscar Hammerstein II and Richard Rogers, lyrics to “Happy Talk,” South Pacific,... View Details

Keywords: by James Heskett

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out of... View Details

Keywords: by Avery Forman

29 Nov 2010
HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever customer complaint music... View Details

Keywords: by Julia Hanna

25 Apr 2012
Research & Ideas

The Importance of Teaming

learning and process knowledge, and explains why these are important concepts for today's leaders. Teaming is a verb Sports teams and musical groups are both bounded, static collections of individuals. Like most work teams in the past,... View Details

Keywords: Re: Amy C. Edmondson

February 2016 (Revised March 2017)
Case

Regulating Radio in the Age of Broadcasting

By: David Moss, Marc Campasano and Colin Donovan

When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details

Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States