Publications

October 1996 (Revised April 1997)
Case

Tweeter etc.

By: John T. Gourville and George Wu

In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details

Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry

2019
Chapter

Daring to Understand and Change Thinking

By: G. Zaltman

Jagdish Sheth's many outstanding qualities and contributions to management and society in general share a common theme. He dares to think deeply and challenges his own and others' thoughts. The larger lesson he provides, and the focus of this essay, is the need for... View Details

Keywords: Cognition and Thinking; Change; Management Practices and Processes

April 2020 (Revised May 2021)
Case

Middlebury College: Energy2028

By: Brian Trelstad, Michael Norris and John McKinley

In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by 25%, divest fossil fuels from its... View Details

Keywords: Divestment; Energy; Higher Education; Energy Conservation; Climate Change

23 Oct 2012
First Look

First Look: October 23

http://www.sciencedirect.com/science/article/pii/S0047272712001028?v=s5 From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding Authors:Thalia Wheatley, Olivia Kang, Carolyn Parkinson, and Christine E.... View Details

Keywords: Sean Silverthorne

21 May 2014
Working Paper Summaries

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

Keywords: by George Serafeim

September 1998
Case

Vanguard Group, Inc. (1998), The

By: Andre F. Perold

Since the beginning of 1997, Vanguard's assets under management have increased more than 60% from $240 billion to almost $400 billion, making it second in market share only to Fidelity. Vanguard views this success as another vindication of its low-cost strategy of... View Details

Keywords: Asset Management; Cost Management; Investment Funds; Product; Service Operations; Performance Expectations; Competition; Consolidation; Expansion; Internet; Financial Services Industry

May 5, 2020
Article

Why the Crisis Is Putting Companies at Risk of Losing Female Talent

By: Colleen Ammerman and Boris Groysberg

There has been a massive shift in how work gets done inside many companies and the global pivot to working remotely will likely change how many think about face time and rigid work schedules. Might these changes benefit women? The authors argue that will depend on how... View Details

Keywords: Coronavirus Pandemic; Remote Work; Flexible Work Arrangements; Health Pandemics; Employees; Working Conditions; Gender

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May 2021
Teaching Plan

Middlebury College: Energy2028

By: Brian Trelstad and Michael Norris

Teaching Plan for HBS Case No. 320-029. In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by... View Details

Keywords: Divestment; Energy; Higher Education; Energy Conservation; Climate Change

2022
Article

Is Maximising Creativity Good? The Importance of Elaboration and Internal Confidence in Producing Creative Ideas

By: Goran Calic, Elaine Mosakowski, Nick Bontis and Sébastien Hélie

While knowledge management researchers acknowledge that individuals transition from generation to implementation of ideas, these transitions are not fully understood. The current article focuses on idea elaboration – defined as the transition of an idea from an... View Details

Keywords: Knowledge Management; Organizational Culture; Creativity; Cognition and Thinking; Innovation and Invention; Learning

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June 2015 (Revised October 2016)
Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg

Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details

Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States

January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry

2012
Chapter

Integrated Reporting Requires Integrated Assurance

By: Robert G. Eccles, Michael P. Krzus and Liv A. Watson

In the wake of the recent financial crisis, increasing the effectiveness of auditing has weighed heavily on the minds of those responsible for governance. When a business is profitable and paying healthy dividends to its stockholders, fraudulent activities and... View Details

Keywords: Risk Management; Crime and Corruption; Integrated Corporate Reporting; Governance Compliance; Organizational Culture; Management Systems; Laws and Statutes; Information Management; Accounting Audits; Financial Crisis

25 Feb 2019
Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

subjects that their gender was perceived to have more trouble with. Stereotypes play on our minds so strongly that it becomes tougher to convince people of their talent in fields where they believe their gender is weak, Coffman says. “A... View Details

Keywords: by Dina Gerdeman

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

2022
Chapter

Corporate Misconduct’s Relevance to Society through Everyday Misconduct

By: Eugene Soltes

Terms like "corporate misconduct" and "white-collar crime" typically bring to mind major scandals like Enron or Bernie Madoff. This popular perception overlooks another important—and in fact much more typical—type of deviance: "everyday misconduct." Everyday misconduct... View Details

Keywords: Research; Crime and Corruption; Society