Publications

December 2020
Case

Tencent: Combining Technology and Culture

By: Elie Ofek, Billy Chan and Dawn H. Lau

Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details

Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China

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Article

Research: The Rise of Partisan Media Changed How Companies Make Decisions

By: Jonas Heese and Vishal P. Baloria

Keywords: Public Relations

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July 2006
Article

Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management

By: Robert G. Eccles Jr. and Matthias Vollbracht

Keywords: Media; Reputation; Insurance; Strategy; Communication; Management

1998
Working Paper

The Entrepreneurial M-Form: A Case of Strategic Integration in a Global Media Company

By: Thomas R. Eisenmann and Joseph L. Bower

2005
Chapter

The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company

By: Thomas R. Eisenmann and Joseph L. Bower

Keywords: Corporate Entrepreneurship; Integration; Globalized Firms and Management; Media; Media and Broadcasting Industry

2003
Working Paper

What Do Communication Media Mean for Negotiators? A Question of Social Awareness

By: Kathleen L. McGinn and Rachel Croson

March 20, 2023
Editorial

Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct

By: Jonas Heese and Joseph Pacelli

Keywords: Social Media; Corporate Accountability

June 14, 2019
Article

Social Media Should Be a Complement to Real Life. Not a Substitute

By: Arthur C. Brooks

2018
Working Paper

Us and Them: Predicting Firm Stock Performance via Social Media Sentiment about Competitors

By: Frank Nagle

18 May 2007
Working Paper Summaries

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel; Media & Broadcasting; Media & Broadcasting

October 2, 2012
Article

Fund Managers Eager to Use Social Media are Held Back by Industry Regulations

By: Robert C. Pozen and Theresa Hamacher

2021
Working Paper

Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate

By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky

We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details

Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina

November 2018
Case

The National Hockey League

By: Robert F. Higgins, John Masko and James Weber

In 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a... View Details

Keywords: NHL Expansion; Digital Media Rights; Sports; Expansion; Media; Decisions; Sports Industry; Canada

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April 2020
Article

Digital Emotion Contagion

By: Amit Goldenberg and James J. Gross

People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion... View Details

Keywords: Emotion; Emotion Contagion; Digital Media; Emotions; Media; Internet and the Web; Measurement and Metrics; Social Media

Article

Dynamic Multi-Relational Chinese Restaurant Process for Analyzing Influences on Users in Social Media

By: Himabindu Lakkaraju, Indrajit Bhattacharya and Chiranjib Bhattacharyya

2015
Working Paper

Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes

By: Andy Wu, Fujie Jin and Lorin Hitt

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms. “It was a major discovery to me... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China