marketing - Publications - Faculty & Research

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details

29 Apr 2013
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Diagnosing the ‘Flutie Effect’ on College Marketing

06 Mar 2012
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Why finance heads shouldn't be judged by the market

26 Oct 2010
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Sweeney, Retsinas Interview About U.S. Housing Market

16 Nov 2010
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Tesco's Foray Into U.S. Market Hits Snag

01 Dec 2010
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Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging Markets is for students... View Details

Keywords: curriculum

26 May 2014
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Online Video Ads Blur Picture for Marketers

21 Aug 2024
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The Blurred Lines Between Sales and Marketing

21 Sep 2013
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The Marketer Who Would Revive Smith Bros.

Keywords: Management of Companies and Enterprises; Management

25 Nov 2013
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What We've Learned from 101 Entrepreneurs in Emerging Markets

Managing the Family Business: Market Basket’s Lessons About Buyouts

5 Calm Stocks for Any Market

Beirut lecture explores modern marketing practices

Strategies for marketing in a recession

Strategy and Execution for Emerging Markets

Innovating in the Feminine Care Market

Online Art Seller Eyes Wider Market

How to Scale Marketing Using Strategic Goals

What the U.S. Has in Common with Emerging Markets

Can Marketing Help Halt the Heroin Epidemic?