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  • All HBS Web  (4,509)
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  • All HBS Web  (4,509)
    • People  (2)
    • News  (1,113)
    • Research  (2,474)
    • Events  (36)
    • Multimedia  (121)
  • Faculty Publications  (1,809)
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  • January 1996 (Revised February 1997)
  • Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Keywords: Consumer Behavior; Relationships; Brands and Branding
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
  • 16 Jul 2010
  • News

Harvard Scholar Writes Beauty History Book

  • September 2006 (Revised August 2007)
  • Background Note

The History of Credit Agencies in the United States

By: F. Warren McFarlan and Tracy Manty
Provides a brief background on the history of credit agencies in the United States. Focuses on the mature process of data collection on an American consumer and how credit agencies share the information to determine proper credit risk and worthiness of a consumer. The... View Details
Keywords: Credit; United States
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McFarlan, F. Warren, and Tracy Manty. "The History of Credit Agencies in the United States." Harvard Business School Background Note 307-057, September 2006. (Revised August 2007.)
  • November 2007 (Revised September 2010)
  • Background Note

The Rong Family: A Chinese Business History

By: Elisabeth Koll
Provides the complex historical background to understanding the development of family businesses in China from the late 19th century to the present. Using the example of the Rong family, China's most prominent industrialist family in pre-1949 China, analyzes the... View Details
Keywords: Family Business; Business History; Organizational Change and Adaptation; Organizational Structure; Alliances; Business and Government Relations; Social and Collaborative Networks; China
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Koll, Elisabeth. "The Rong Family: A Chinese Business History." Harvard Business School Background Note 308-066, November 2007. (Revised September 2010.)
  • winter 1999
  • Article

The People's Republic of China as History

By: William C. Kirby
Keywords: History; China
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Kirby, William C. "The People's Republic of China as History." Sino-American Relations 25, no. 4 (winter 1999): 12–21. (also published in Harvard Asia Quarterly (June 1999))
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

1978, U.S. airlines were one of the most government-regulated businesses, when suddenly full deregulation changed the competitive landscape once again. How individual executives both shaped the industry and were shaped by it is the subject of a new View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 27 Mar 2019
  • HBS Seminar

Caitlin Rosenthal, UC Berkeley, Department of History

  • 12 Aug 2019
  • Working Paper Summaries

Case Histories of Significant Medical Advances

Keywords: by Amar Bhidé, Srikant M. Datar, and Katherine Stebbins
  • April 1995
  • Teaching Note

Genzyme Corporation: A Financing History (TN)

By: Timothy A. Luehrman
Teaching Note for (9-294-005). View Details
Keywords: Biotechnology Industry
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Luehrman, Timothy A. "Genzyme Corporation: A Financing History (TN)." Harvard Business School Teaching Note 295-131, April 1995.
  • Article

Schumpeter's Business Cycles as Business History

Keywords: Business Cycles
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McCraw, Thomas. "Schumpeter's Business Cycles as Business History." Business History Review 80, no. 2 (Summer 2006): 231–261.
  • 04 Mar 2022
  • Blog Post

Celebrating Black History Month at HBS

During the month of February, we appreciated the opportunity to celebrate HBS students, alumni, and faculty who are establishing their own places in history. We are excited to continue to honor the legacy of the Black and African American members of our community, and... View Details
  • 11 Feb 2017
  • HBS Conference

Creating Emerging Markets: Lessons from History

  • 08 Feb 2016

A Better Way to Teach History

  • August 2008 (Revised July 2009)
  • Case

Gazprom (A): Energy and Strategy in Russian History

By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov
Critics have accused Gazprom, the world's largest natural gas producer, of eschewing market principles in favor of the foreign policy priorities of the Russian government, ever since the energy giant cut off the supply to Ukraine in January of 2006. The purported... View Details
Keywords: History; International Relations; Trade; Energy Industry; Russia; Soviet Union; Ukraine; Europe
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Abdelal, Rawi E., Sogomon Tarontsi, and Alexander Jorov. "Gazprom (A): Energy and Strategy in Russian History." Harvard Business School Case 709-008, August 2008. (Revised July 2009.)
  • Web

Lessons from History - Creating Emerging Markets

Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging... View Details
  • Web

American Business History Records | Baker Library

American Business History Records Business Manuscripts Special Collections & Archives holds nearly 1,600 collections of original records that document the growth of American business and the development of business practice from the 17th... View Details
  • 2010
  • Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
  • Web

Course History - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Courses Course History Course History In keeping with the mission of Harvard Business School—to educate... View Details
  • 01 Jan 2008
  • News

Joseph J. Spengler Award for "Best Book in History of Economics"

  • 2016
  • Book

Slavery's Capitalism: A New History of American Economic Development

By: Sven Beckert and Seth Rockman
During the nineteenth century, the United States entered the ranks of the world's most advanced and dynamic economies. At the same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism... View Details
Keywords: History; Development Economics; Ethics; Social Issues; United States
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Beckert, Sven and Seth Rockman, eds. Slavery's Capitalism: A New History of American Economic Development. Philadelphia: University of Pennsylvania Press, 2016.
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