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July 1985
Supplement

Procter & Gamble Co.: H-80 Postscript, Video

By: John A. Quelch

December 1984
Article

The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory

Keywords: Labor; Markets; Theory; Games, Gaming, and Gambling

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November 1983 (Revised October 1989)
Case

Procter & Gamble Europe: Vizir Launch

By: Christopher A. Bartlett

Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details

Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (A)

By: John A. Quelch

An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details

Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

November 1983
Article

Subjective Probability and the Theory of Games: Some Further Comment

By: A. E. Roth and F. Schoumaker

Keywords: Theory; Games, Gaming, and Gambling

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Article

Expecting Continued Play in Prisoner's Dilemma Games: A Test of Three Models

By: J. K. Murnighan and A. E. Roth

Keywords: Games, Gaming, and Gambling

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1980
Article

The Effect of Group Size and Communication Availability on Coalition Bargaining in a Veto Game

By: J. K. Murnighan and A. E. Roth

Keywords: Groups and Teams; Negotiation; Games, Gaming, and Gambling; Communication

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September 1979
Article

An Impossibility Result Concerning n-Person Bargaining Games

Keywords: Negotiation; Games, Gaming, and Gambling

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1979
Article

Game-Theoretic Models and the Role of Information in Bargaining

By: A. E. Roth and M. K. Malouf

Keywords: Games, Gaming, and Gambling; Negotiation; Information

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1978
Chapter

Power and Position: The Utility of Playing a Simple Game

Keywords: Power and Influence; Status and Position; Game Theory; Games, Gaming, and Gambling

June 1978
Article

Large Group Bargaining in a Characteristic Function Game

By: J. K. Murnighan and A. E. Roth

Keywords: Groups and Teams; Negotiation; Games, Gaming, and Gambling

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April 1978
Article

Equilibrium Behavior and Repeated Play of the Prisoners' Dilemma

By: A. E. Roth and J. K. Murnighan

Keywords: Games, Gaming, and Gambling; Behavior

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April 1978
Article

Two Person Games on Graphs

Keywords: Games, Gaming, and Gambling

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1978
Article

A Note Concerning Asymmetric Games on Graphs

Keywords: Games, Gaming, and Gambling

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1978
Article

On Stochastic Games with Stationary Optimal Strategies

By: Truman F. Bewley and Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Strategy

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December 1977
Article

Utility Functions for Simple Games

Keywords: Games, Gaming, and Gambling

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October 1977
Article

Bargaining Ability, the Utility of Playing a Game, and Models of Coalition Formation

Keywords: Negotiation; Games, Gaming, and Gambling

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August 1977
Article

The Effects of Communication and Information Availability in an Experimental Study of a Three Person Game

By: J. K. Murnighan and A. E. Roth

Keywords: Communication; Information; Games, Gaming, and Gambling

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February 1976
Article

Subsolutions and the Supercore of Cooperative Games

Keywords: Games, Gaming, and Gambling

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