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November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

November 1983
Article

Subjective Probability and the Theory of Games: Some Further Comment

By: A. E. Roth and F. Schoumaker

Keywords: Theory; Games, Gaming, and Gambling

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Article

Expecting Continued Play in Prisoner's Dilemma Games: A Test of Three Models

By: J. K. Murnighan and A. E. Roth

Keywords: Games, Gaming, and Gambling

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1980
Article

The Effect of Group Size and Communication Availability on Coalition Bargaining in a Veto Game

By: J. K. Murnighan and A. E. Roth

Keywords: Groups and Teams; Negotiation; Games, Gaming, and Gambling; Communication

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September 1979
Article

An Impossibility Result Concerning n-Person Bargaining Games

Keywords: Negotiation; Games, Gaming, and Gambling

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1979
Article

Game-Theoretic Models and the Role of Information in Bargaining

By: A. E. Roth and M. K. Malouf

Keywords: Games, Gaming, and Gambling; Negotiation; Information

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1978
Chapter

Power and Position: The Utility of Playing a Simple Game

Keywords: Power and Influence; Status and Position; Game Theory; Games, Gaming, and Gambling

June 1978
Article

Large Group Bargaining in a Characteristic Function Game

By: J. K. Murnighan and A. E. Roth

Keywords: Groups and Teams; Negotiation; Games, Gaming, and Gambling

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April 1978
Article

Equilibrium Behavior and Repeated Play of the Prisoners' Dilemma

By: A. E. Roth and J. K. Murnighan

Keywords: Games, Gaming, and Gambling; Behavior

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April 1978
Article

Two Person Games on Graphs

Keywords: Games, Gaming, and Gambling

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1978
Article

A Note Concerning Asymmetric Games on Graphs

Keywords: Games, Gaming, and Gambling

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1978
Article

On Stochastic Games with Stationary Optimal Strategies

By: Truman F. Bewley and Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Strategy

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December 1977
Article

Utility Functions for Simple Games

Keywords: Games, Gaming, and Gambling

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October 1977
Article

Bargaining Ability, the Utility of Playing a Game, and Models of Coalition Formation

Keywords: Negotiation; Games, Gaming, and Gambling

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August 1977
Article

The Effects of Communication and Information Availability in an Experimental Study of a Three Person Game

By: J. K. Murnighan and A. E. Roth

Keywords: Communication; Information; Games, Gaming, and Gambling

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February 1976
Article

Subsolutions and the Supercore of Cooperative Games

Keywords: Games, Gaming, and Gambling

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1976
Article

The Asymptotic Solution of a Recursion Equation Occurring in Stochastic Games

By: Truman F. Bewley and Elon Kohlberg

Keywords: Games, Gaming, and Gambling

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1976
Article

The Asymptotic Theory of Stochastic Games

By: Truman F. Bewley and Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Theory

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June 1975
Article

The Information Revealed in Infinitely Repeated Games of Incomplete Information

By: Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Information

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March 1975
Article

Optimal Strategies in Repeated Games with Incomplete Information

By: Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Strategy; Information

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