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Publications

Publications

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Filter Results: (204) Arrow Down Arrow Up

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  • All HBS Web  (204)
    • News  (58)
    • Research  (120)
    • Multimedia  (3)
  • Faculty Publications  (69)

Show Results For

  • All HBS Web  (204)
    • News  (58)
    • Research  (120)
    • Multimedia  (3)
  • Faculty Publications  (69)
← Page 8 of 204 Results →
  • 01 Jun 1997
  • News

Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey

greatest wizard of all time. Although Barron's novels are generally found in the science fiction or young adult sections of bookstores, his intentions transcend such categories. "I'm writing for thoughtful people of all ages, people who... View Details
Keywords: Thomas Frick
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a former chairman of J. Walter Thompson, published his first mystery novel in 1976 and made View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 23 Feb 2011
  • News

A Capitalist in China

something,” he explained. “I couldn’t do sculpture or drawing on the road, but I could write.” The idea for a novel came to him one day in a Beijing bookstore when he discovered a paucity of fiction titles about China written for an... View Details
Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2013
  • News

Faculty Books

Harder Than I Thought: Adventures of a Twenty-First Century Leader by Robert D. Austin, Richard L. Nolan, and Shannon O'Donnell (Harvard Business Review Press) This fictional narrative about newly minted CEO Jim Barton allows readers to... View Details
Keywords: Publishing Industries (except Internet); Information
  • 13 May 2013
  • Blog Post

The Art of Naming a Start-up

approached the naming process eagerly at the beginning, since as an amateur writer I enjoy picking names for fictional characters and places. But there were rules to follow, as my cofounder pointed out when the three of us began... View Details
Keywords: Entrepreneurship
  • 11 Jun 2013
  • First Look

First Look: June 11

a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of... View Details
Keywords: Carmen Nobel
  • 01 Jun 2016
  • News

Alumni and Faculty Books for June 2016

Broughton (MBA 2006) (Harper) A compendium of practical knowledge, trivia, and worldly wisdom for boys of all ages, designed as an informal full-color family scrapbook treasured by generations of one fictional family at their Adirondack... View Details
  • 23 Sep 2020
  • Blog Post

Jo Tan (MBA 2021) Draws on Experience

the classroom with text that states, “I love you like an overachiever loves participation grades.” She enjoys the satire of the piece, as she pokes fun at the Type A personalities of many MBA students. Her other favorite is a series of illustrations with View Details
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Huang I like to switch up what I’m reading—so I often alternate between fiction and non-fiction, different time periods and settings, and books that I’m reading for the first time read versus books that I’ve re-read dozens of times. I... View Details
Keywords: by Carmen Nobel; Information; Publishing
  • 06 Aug 2001
  • Research & Ideas

Go Global—or No? Can You Make the Case?

Ever wanted to judge a Harvard Business Review case study? Here's your chance. In its June issue, Harvard Business Review published an account of the fictional company, DataClear, authored by Harvard Business School associate professor... View Details
Keywords: by Walter Kuemmerle
  • 18 Jun 2001
  • Lessons from the Classroom

Why Leaders Need Great Books

"Blessed Assurance" is a story that often leaves a strong impression on the MBA students who take his course, called The Moral Leader. Like many other works of literature in The Moral Leader, both fiction and non-fiction,... View Details
Keywords: by Martha Lagace
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

When science fiction writer Neal Stephenson dreamed of the metaverse—a term he coined in his 1992 novel Snow Crash—he envisioned a long city street that’s “always garish and brilliant, like Las Vegas freed from constraints of physics and... View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 02 Aug 2011
  • First Look

First Look: August 2

fictional three-party negotiation between a primary insurer and two reinsurers. It is appropriate for use in a wide variety of courses, including Financial Institutions, Negotiations, and courses related to the Insurance and Reinsurance... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2020
  • Blog Post

A New Case at Harvard Business School Highlights the Real-World Issues for Latinx Considering an MBA

support her family and community, of leaving a lucrative job, and of not fitting in. The soon-to-be published Esperanza case is co-authored by Lulu Curiel (MBA 2010), Professor Jose Alvarez, and Eric Calderon (MBA 2013). While she is a View Details
  • 25 Feb 2025
  • Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

platform dedicated to revolutionizing health care innovation through experiential learning. Autonomous surgical robots, health care artificial intelligence, targeted therapeutics, and AR/VR surgery—what was once science fiction now helps... View Details
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

by Alex Haley and Malcom X, but can’t seem to find my copy as I think I lent it to my son just before he left for his gap year. Laura Huang I like to switch up what I’m reading—so I often alternate between fiction and non-fiction,... View Details
Keywords: by Staff
  • 07 Dec 2011
  • Research & Ideas

Are Creative People More Dishonest?

fictional Wall Street villain Gordon Gekko, and real-life Wall Street villain Bernie Madoff, to name a few. Not only were these classic bad guys unquestionably unethical, but all were inarguably creative in carrying out their bad behavior... View Details
Keywords: by Carmen Nobel; Advertising
  • 01 Jun 2022
  • News

Blissful Thinking

Solution: Move your phone to the basement, and avoid those (often regrettable) midnight emails. What do you do in this new dead time before bed? Read fiction from real books. Research shows fiction opens up... View Details
Keywords: Dan Morrell; illustration by Dan Winters
  • 02 Aug 2006
  • Research & Ideas

Investor Protection: The Czech Experience

entitled We Shall Not Surrender this Television Station. As Tom Wolfe says, who needs fiction with reality like this! Writing and teaching a case with material like this is a real pleasure. Q: Can you identify the key miscalculations made... View Details
Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation
  • 08 Jun 2009
  • Research & Ideas

The Return of the Salesman

customer. All the aspects of the profession that had to do with promoting change and overcoming resistance made the figure of the salesperson popular to fiction writers—and most of the characterizations have been negative, from jokes... View Details
Keywords: by Sean Silverthorne; Retail
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