experience economy - Publications - Faculty & Research

10 Jun 2014
First Look

First Look: June 10

growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model was more conducive to green corporate strategies than liberal market... View Details

Keywords: Sean Silverthorne

2023
Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan

he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details

Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing

Citation

We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details

02 May 2000
Research & Ideas

Leading Professional Service Firms

problem—and everyone wants to talk about it and share experiences and solutions. Bringing together a diverse group of professionals creates a powerful learning environment precisely because we can draw on a wide range of professional,... View Details

Keywords: Re: Jay W. Lorsch; Service; Consulting; Accounting

Program

Senior Executive Leadership Program—India

Summary India has emerged as one of the fastest-growing economies in the world. To seize opportunities and sustain success under shifting global business conditions, companies need executives who are exceptional leaders—confident... View Details

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

What can companies today take away from the experience of myriad multinationals in the United States? A lot, says HBS professor Geoffrey G. Jones, a specialist in business history and international business. In the following e-mail... View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

26 Jun 2000
Research & Ideas

Three Countries, Three Choices in Post-Soviet Eurasia

International Political Economy in Post-Soviet Eurasia," nationalism powerfully influences the world economy, particularly in post-imperial societies. National identities can—and in the case of the former Soviet Union, did—affect... View Details

Keywords: by Martha Lagace

10 May 2016
First Look

May 10, 2016

Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s... View Details

Keywords: Carmen Nobel

Research Summary

Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920

Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details

Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

30 Jun 2020
News

What Coronavirus Researchers Can Learn From Economists

Working Paper

Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application

By: Flora Feng, Charis Li and Shunyuan Zhang

Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years featured by unique offerings from individual providers. Despite the perceived value of uniqueness, scalable quantification of visual uniqueness in P2P platforms like Airbnb has been largely... View Details

Keywords: Peer-to-peer Markets; Marketplace Matching; AI and Machine Learning; Demand and Consumers; Digital Platforms; Marketing

Citation

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Research Summary

Overview

Professor Sawyer’s research focuses on U.S. political economy in the late 19th and early 20th centuries, concentrating on the development of competition policy and the administrative state. While the conventional history of U.S. competition policy portrays the... View Details

March 2023
Supplement

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States

Citation

Purchase

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Donald J. Trump brings business experience to the White House. Source: BasSlabbers Donald John Trump, the 45th president of the United States, will be the first to go straight from the boardroom to the Oval Office without any political... View Details

Keywords: by Christina Pazzanese

20 Sep 2016
First Look

September 20, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51619 forthcoming American Economic Journal: Applied Economics Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment By: Edelman, Benjamin G., Michael Luca, and... View Details

Keywords: Sean Silverthorne

05 Jun 2018
News

Schultz 2020? Other C.E.O.s Will Be Watching Closely

25 Feb 2014
First Look

First Look: February 25

Tella, Rafael, Javier Donna, and Robert MacCulloch Abstract—At the beginning of the twentieth century Venezuela had one of the poorest economies in Latin America, but by 1970 it had become the richest country in the region and one of the... View Details

Keywords: Sean Silverthorne

30 Oct 2006
First Look

First Look: October 31, 2006

markets allow the backward linkages between foreign and domestic firms to turn into FDI spillovers. Our calibration exercises indicate that a) holding the extent of foreign presence constant, financially well-developed economies View Details

Keywords: Sean Silverthorne

January–February 2018
Article

Inclusive Growth: Profitable Strategies for Tackling Poverty and Inequality

By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat

More than a billion people in the developing world remain in extreme poverty and outside the formal economy. Traditional CSR programs have done little to alleviate the situation and rarely produce transformative change.
Instead of trying to fix local problems,... View Details