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September 2015 (Revised March 2016)
Case

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Shikhar Ghosh, Joseph Fuller and Michael Roberts

The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

July 2021 (Revised September 2021)
Case

Sarah Robb O'Hagan: The Rocky Road of Passion

By: Jon M. Jachimowicz and Francesca Gino

In November 2018, Sarah Robb O’Hagan is reeling from an unceremonious exit as CEO of Flywheel, a chain of indoor cycling studios. In the past, Robb O’Hagan had led transformational change across companies throughout the sports and fitness industry, including as... View Details

Keywords: Personal Development and Career; Satisfaction; Decision Making; Problems and Challenges; Opportunities; Interests

29 Mar 2011
First Look

First Look: March 29

An abstract is unavailable at this time. Read the paper: http://www.europeanbusinessreview.com/?p=3588 Working PapersInnovation and the Challenge of Novelty: The Novelty-Confirmation-Transformation Cycle in Software and Science... View Details

Keywords: Sean Silverthorne

October 2011 (Revised July 2012)
Supplement

Mike Mayo Takes on Citigroup (B)

By: Suraj Srinivasan and Amy Kaser

Mike Mayo takes on Citigroup (B) is a supplementary exercise to go along with Mike Mayo takes on Citigroup (A) case and is designed to give students an opportunity to understand the creation of deferred tax liabilities (DTLs) and the life cycle of a DTL using an... View Details

Keywords: Taxation; Accounting; Banking Industry

Teaching Interest

Scaling Ventures, HBS Online

By: Jeffrey F. Rayport

This course is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Topics include optimal growth rate, recruiting and motivating... View Details

June 1992 (Revised March 1993)
Case

Fleetwood Enterprises, Inc. 1990

By: Timothy A. Luehrman

The CFO of Fleetwood Enterprises is considering whether to recommend a large share repurchase to the board of directors. Fleetwood's core businesses, manufactured housing and recreational vehicles, are very sensitive to business cycles and oil prices. Following Iraq's... View Details

Keywords: Business Cycles; Capital Structure; Stock Shares; Price; Crisis Management; Production; Manufacturing Industry; Iraq; Kuwait

2011
Case

How Fast and Flexible Do You Want Your Information, Really?

By: Thomas H. Davenport and Jim Snabe

Almost all executives want more and faster information, and almost all companies are racing to provide it. What many of them are overlooking is that the real aim should not be faster information but faster decision making, and those aren't the same things. Executives... View Details

Keywords: Management Teams; Information; Service Delivery; Decision Making; Crisis Management

12 Aug 2011
Working Paper Summaries

From Counting Risk to Making Risk Count: Boundary-Work in Risk Management

Keywords: by Anette Mikes

March 2016
Case

Tenet Healthcare and Conifer Health Solutions

By: Robert F. Higgins and Jeet Guram

This case explores the relationship between Tenet Healthcare, the third largest for-profit hospital chain, and its subsidiary Conifer Health Solutions, a health services company. Conifer's IT programs help healthcare providers with revenue cycle management and... View Details

Keywords: Healthcare; Health Solutions; Business Subsidiaries; Growth Management; Health Care and Treatment; Information Technology Industry; Health Industry; Texas

August 1989 (Revised May 1991)
Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman

Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details

Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland

16 Jun 2009
First Look

First Look: June 16

on these teams. As non-native English speakers attempted to counter the apprehension they felt when having to speak English, and native English speakers fought against feeling excluded and devalued, a cycle of negative emotion ensued and... View Details

Keywords: Martha Lagace

November 1990 (Revised January 2008)
Case

Regency Plaza

By: William J. Poorvu and Richard E Crum

Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at... View Details

Keywords: Buildings and Facilities; Design; Construction; Housing; Management Practices and Processes; Projects; Luxury; Real Estate Industry

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

October 2010
Article

The Emerging Capital Market for Nonprofits

By: Robert S. Kaplan and Allen S. Grossman

Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details

Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations

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March 1994 (Revised October 1994)
Case

Nissan Motor Co. Ltd.: Target Costing System

Describes Nissan's sophisticated target costing system in the context of new product introduction. On the basis of consumer analysis and a life cycle contribution study, Nissan conducts an exhaustive analysis of component costs to determine whether a new model can be... View Details

Keywords: Cost; Product Development; Manufacturing Industry; Auto Industry; Japan

December 16, 2021
Article

Avoid a One-Size-Fits-All Approach to Sales Coaching

By: Frank V. Cespedes

Coaching sales reps is about clarifying relevant behaviors and whether the issue is motivation or ability. Some reps may work hard, but lack certain capabilities while others demonstrate capability but seemingly lack motivation or effort. Good coaching helps to clarify... View Details

Keywords: Salesforce Management; Training; Competency and Skills; Motivation and Incentives

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February 2022
Case

Agora (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and... View Details

Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy

February 2008 (Revised December 2023)
Case

Digital Music: From MP3 to Streaming

The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also impacted the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer... View Details

Keywords: Recording; Digital Devices; Digital Media; Digital Music; Digital; Digital Economics; Consumer Electronics; Customer Value and Value Chain; Disruptive Innovation; Technological Innovation; Information Technology; Music Industry; Technology Industry; Electronics Industry; United States

March 2002
Background Note

Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce

Illustrates how various elements in a customer's encounter with Internet services relying on physical service (labor-intensive customer support and/or logistics) affect one another. Presents a framework that suggests: 1) that improving service quality in specific... View Details

Keywords: Internet and the Web; Service Delivery; Performance Efficiency; Performance Effectiveness; Service Industry

May 2024
Article

Production Complementarity and Information Transmission Across Industries

By: Charles M.C. Lee, Terrence Tianshuo Shi, Stephen Teng Sun and Ran Zhang

Economic theory suggests that production complementarity is an important driver of sectoral co-movements and business cycle fluctuations. We operationalize this concept using a measure of production complementarity proximity (COMPL) between any two companies. We show... View Details

Keywords: Financial Markets; Networks; Investment Return; Business Cycles

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