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Show Results For

  • All HBS Web  (805)
    • People  (5)
    • News  (209)
    • Research  (337)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (178)
← Page 8 of 805 Results →
  • April 2021 (Revised August 2021)
  • Exercise

Workshop Exercise: Branding New Ventures

By: Christina Wallace
This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear... View Details
Keywords: Branding; Entrepreneurship; Marketing; Brands and Branding
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Wallace, Christina. "Workshop Exercise: Branding New Ventures." Harvard Business School Exercise 821-089, April 2021. (Revised August 2021.)
  • September 1994 (Revised May 1995)
  • Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West
Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
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Garvin, David A., and Jonathan West. "Time Life, Inc. (A)." Harvard Business School Case 395-012, September 1994. (Revised May 1995.)
  • November–December 2023
  • Article

Storytelling That Drives Bold Change

By: Frances X. Frei and Anne Morriss
When tackling urgent organizational problems, leaders usually work hard to identify underlying causes, tap a wide range of knowledge, and experiment with solutions. But once they’ve mapped out a plan, there’s one more crucial step they must take: crafting a story so... View Details
Keywords: Organizational Culture; Organizational Change and Adaptation; Problems and Challenges; Emotions; Communication Strategy
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Frei, Frances X., and Anne Morriss. "Storytelling That Drives Bold Change." Harvard Business Review 101, no. 6 (November–December 2023): 62–71.

    The Art of Giving and Receiving Advice

    Seeking and giving advice are central to effective leadership and decision making, and they require emotional intelligence, self-awareness, restraint, diplomacy, and patience on both sides. But managers tend to view these competencies as “gifts” that one either has... View Details

    • September–October 2019
    • Article

    How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions

    By: Rene Befurt and Alvin J. Silk
    Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
    Keywords: Purchase Intentions; Buying Process; Consumer Behavior; Surveys
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    Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
    • 2010
    • Book

    Winning in Emerging Markets: A Road Map for Strategy and Execution

    By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
    The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details
    Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy
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    Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. Winning in Emerging Markets: A Road Map for Strategy and Execution. Boston: Harvard Business Press, 2010.
    • 14 Feb 2018
    • Blog Post

    Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

    organization where every employee is truly united and motivated by a singular goal. SW combines fun media with enriching, meticulously crafted curriculum to address children’s critical developmental needs in the U.S. and across the world.... View Details
    Keywords: Nonprofit / Government
    • August 2023
    • Case

    The Ethical Tightrope: When to Disclose the AI Shortcut

    By: David G. Fubini, William Fubini and Patrick Sanguineti
    In this short vignette on ethics in consulting, John Child, a new Associate at a prestigious firm who is eager to impress, decides to use an AI tool to expedite his analysis and craft his presentation due to a short project timeframe. Feeling uneasy about his decision... View Details
    Keywords: Ethics; Personal Development and Career; Decisions; Consulting Industry
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    Fubini, David G., William Fubini, and Patrick Sanguineti. "The Ethical Tightrope: When to Disclose the AI Shortcut." Harvard Business School Case 424-011, August 2023.

      Christina M. Wallace

      A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

      Keywords: arts; venture capital industry; consumer products; service industry; internet
      • February 2002 (Revised March 2002)
      • Case

      Battery Ventures

      By: Josh Lerner, G. Felda Hardymon, Ann Leamon, Nitin Gupta and Sameer Bharadwaj
      Todd Dagres, general partner of Battery Ventures, reflects on his firm's organization and its effectiveness in one particular deal. One of the perennial challenges of venture capital is the scaling of the firm. Usually regarded as a craft industry, venture firms tend... View Details
      Keywords: Venture Capital; Measurement and Metrics; Performance Effectiveness; Organizational Structure; Financial Services Industry
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      Lerner, Josh, G. Felda Hardymon, Ann Leamon, Nitin Gupta, and Sameer Bharadwaj. "Battery Ventures." Harvard Business School Case 802-159, February 2002. (Revised March 2002.)
      • September 2016
      • Supplement

      ZenRecruit: Sales Coaching and Performance Reviews

      By: Mark N. Roberge
      Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details
      Keywords: Business or Company Management; Salesforce Management; Applications and Software; Employees; Performance Evaluation; Information Technology Industry; Retail Industry
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      Roberge, Mark N. "ZenRecruit: Sales Coaching and Performance Reviews." Harvard Business School Spreadsheet Supplement 817-704, September 2016.
      • September 2016 (Revised February 2017)
      • Case

      ZenRecruit: Sales Coaching and Performance Reviews

      By: Mark Roberge
      Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details
      Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Marketing; Entrepreneurship; Sales
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      Roberge, Mark. "ZenRecruit: Sales Coaching and Performance Reviews." Harvard Business School Case 817-041, September 2016. (Revised February 2017.)
      • 2011
      • Book

      Getting to Giving: Fundraising the Entrepreneurial Way

      By: Howard H. Stevenson and Shirley M. Spence
      Getting to Giving is based on Stevenson's many years as a donor, fundraiser and entrepreneur. The book offers practical techniques and real life stories, and brings passion and humor to the art and science of asking for money. Topics included in the book... View Details
      Keywords: Fund Raising; Fundraising; Non-profit Management; Strategy; Nonprofit Organizations; Philanthropy and Charitable Giving
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      Stevenson, Howard H., and Shirley M. Spence. Getting to Giving: Fundraising the Entrepreneurial Way. Belmont, MA: Timberline LLC, 2011.
      • Article

      A Learning Perspective on Intraorganizational Knowledge Spill-Ins

      By: James Oldroyd and Ranjay Gulati
      This exploratory study examines the role of intraorganizational knowledge spill-ins in the process of inferential learning. Drawing on the notions of knowledge reliability (the creation of shared meanings) and validity (understandings of cause and effect), we explore... View Details
      Keywords: Learning; Perspective; Knowledge; Business Units; Organizations
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      Oldroyd, James, and Ranjay Gulati. "A Learning Perspective on Intraorganizational Knowledge Spill-Ins." Strategic Entrepreneurship Journal 4, no. 4 (December 2010): 356–372.

        Thomas J. DeLong

        Thomas J. DeLong is a Baker Foundation Professor of Management Practice and the former Philip J. Stomberg Professor of Management Practice in the Organizational Behavior Department at the Harvard Business School. He is an expert in leader development, organizational... View Details

        • Article

        Selling to Many Countries Within the U.S.

        By: Frank V. Cespedes and Michael Wong
        In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details
        Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States
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        Cespedes, Frank V., and Michael Wong. "Selling to Many Countries Within the U.S." MIT Sloan Management Review 52, no. 1 (Fall 2010).
        • 11 Sep 2006
        • Research & Ideas

        Negotiating When the Rules Suddenly Change

        left to round out the team. Then again, there's no point in holding lots of cash with no one worthwhile to spend it on. Conventional negotiation theory doesn't say much about how to craft and execute strategy in such dynamic markets.... View Details
        Keywords: by Michael Wheeler; Sports
        • October 23, 2013
        • Article

        Banyan Family Business Advisors On The Keys to Long-Term Resilience

        By: Josh Baron and Rob Lachenauer
        Family businesses have been found to excel in resilience during economic downturns compared to publicly-traded ones. This is attributed to their focus on resilience over performance. Key qualities of resilient family firms include managing low debt, practicing... View Details
        Keywords: Performance Consistency; Economic Slowdown and Stagnation; Family Ownership; Family Business; Values and Beliefs; Business Strategy
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        Baron, Josh, and Rob Lachenauer. "Banyan Family Business Advisors On The Keys to Long-Term Resilience." Family Wealth Report (October 23, 2013).
        • July 2023
        • Article

        Political Strategies for Climate and Environmental Solutions

        By: Jonas Meckling and Valerie Karplus
        Many of the barriers to progress in addressing environmental problems, such as climate change, are political. We argue that politics should not be seen only as a constraint but be recognized as a target of intervention to advance environmental solutions. We use the... View Details
        Keywords: Environmental Management; Government and Politics; Problems and Challenges
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        Meckling, Jonas, and Valerie Karplus. "Political Strategies for Climate and Environmental Solutions." Nature Sustainability 6, no. 7 (July 2023): 742–751.
        • August 2020
        • Case

        Sheena Gupta (A)

        By: Leslie Perlow and Matthew Preble
        Sheena Gupta (A) is a first-person narrative of a Harvard Business School alumna (class of 2008) who has thoughtfully and purposefully crafted the various components of her life in a way that aligns with her personal values and needs. Gupta shares her life story, and... View Details
        Keywords: Personal Development and Career; Values and Beliefs; Work-Life Balance
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        Perlow, Leslie, and Matthew Preble. "Sheena Gupta (A)." Harvard Business School Case 421-028, August 2020.
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