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summer 2003
Article

The Drivers of Market Efficiency in Revlon Transactions

By: Guhan Subramanian

Keywords: Performance Efficiency; Business Ventures; Beauty and Cosmetics Industry

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January 1989
Supplement

Bella Beauty Products, Inc. (G), Supplement

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry

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July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

By: John A. Quelch

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

building a better car. When Amazon.com bested Barnes & Noble on the Internet, among B&N's responses was to sue Amazon, alleging fraudulent advertising. Then the laggard company enters phase three: Cosmetic change. Executives... View Details

Keywords: by Sean Silverthorne

25 Apr 2005
Research & Ideas

New Learning at American Home Products

preparations; publicly advertised medicinal, pharmaceutical and dentifrice preparations; food products; household products; cosmetics and toilet preparations; and chemicals, organic colors and pigments, dye stuffs and intermediates."... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

giant; Natura, a leader in Brazil's cosmetics arena; and China's Haier, which sells appliances in one of the world's most demanding markets. What these companies and others like them share is a distinct approach to innovation: they... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

07 Dec 2015
Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

Vietnamese manicurists, Korean dry cleaners, Haitian cab drivers, Gujarati motel owners. Anyone who lives in an American city can see how immigrants tend to cluster in industries along ethnic lines. Is this because they are forced to by circumstance or because they... View Details

Keywords: by Michael Blanding; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

means to live in an era of globalization in a way that is far from abstract or academic." Needless to say, there are also many moments of revelation in the classroom. In a case discussion on Mary Kay cosmetics and the company's... View Details

Keywords: by Julia Hanna; Education

22 Sep 2009
First Look

First Look: September 22

forces within the team. Ends with a discussion of bridging differences in teams across both geographic and cultural divides. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/410051-PDF-ENG Radiant Cosmetics: What's in a Pout? Harvard Business School Case... View Details

Keywords: Martha Lagace

February 2025
Teaching Note

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano

Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details

Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry

September 2020
Teaching Note

First Aid Beauty

By: Karen G. Mills and Annie Dang

Teaching Note for HBS Case No. 319-082. View Details

Keywords: Entrepreneurship; Venture Capital; Term Sheets; Decision Choices And Conditions; Preferred Shares; Common Stock; Beauty and Cosmetics Industry

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details