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  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

consumers' behavior. Consider a cosmetic company such as Mary Kay. Its website currently allows consumers to upload their picture and try different cosmetics virtually to see how they may look before making... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 25 Feb 2020
  • News

Gotta Dance

lyrics, soaring harmonies, and finely tuned choreography. More importantly, it had an average view time of over two minutes, far beyond the usual five-second skip time allowed on YouTube. More recently, a project for e.l.f. Cosmetics on... View Details
Keywords: Julia Hanna
  • Profile

Sparsh Bhargava

manager that took him from cosmetic plants in Maryland to operations in Iowa City and Puerto Rico. Step back, think, and grow "At P&G," says Sparsh, "most of my work was about execution; I wanted to learn more about... View Details
  • 01 Sep 2010
  • News

Fair Trade

far more on fragrances and skin care than Americans, who in turn spend far more on color cosmetics than Europeans. The Asia-Pacific region is a modest market for fragrance, accounting for only 6 percent of the world fragrance market, but... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • Profile

Zihan Lin

Medical. In collaboration with three engineering colleagues and a cosmetic surgeon, Zi designed a superior, post-surgery "splint" to improve rhinoplasty recoveries and reduce revision rates. Heal Medical has already moved beyond... View Details
  • 31 Jan 2025
  • News

New York, Boston Alumni Volunteer to Boost Small Businesses

“But we had never thought about trying to serve for-profit businesses prior to the pandemic.” Priscilla Jiminian, Founder of Skinergy Beauty LLC, a skin care and cosmetics line designed specifically for hyperpigmentation. She says the... View Details
Keywords: Margie Kelley
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started a cosmetics company. She... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2010
  • News

How to Survive Past Start-up

from the MBA Class of 1998: Marc Cenedella, founder of the Internet job search site TheLadders; Marla Malcolm Beck, cofounder of national cosmetics retailer bluemercury; and Chris Michel, cofounder of early professional social networks... View Details
Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade
  • 16 Aug 2011
  • Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics
  • 01 Jun 2009
  • News

Crisis and Creativity

from People magazine to CNN, happened during downturns, as did the growth of cosmetic companies such as Estée Lauder and Revlon. How to Deliver. A common outcome of downturns is an abundance of underutilized resources that may be... View Details
Keywords: Bhaskar Chakravorti
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

virtually banding together to replace nearly all aspects of a transaction. Take buying cosmetics. It used to be customers went to a cosmetics store such as Sephora to sample products, purchase them, and then return to replenish after... View Details
Keywords: by Michael Blanding
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

hundreds of women, offering them free makeovers, demonstrating her products, and providing a sense of the elegance and self-definition that her cosmetics offered customers. As the brand and company grew, these qualities were translated... View Details
Keywords: by Martha Lagace
  • 01 Oct 2002
  • News

Amy S. Langer

organization's top spot, she transformed NABCO over the next decade. Under her leadership, NABCO has used an innovative program of corporate partnerships in cause-related marketing campaigns, linking breast cancer awareness to everything from View Details
  • February 2021 (Revised July 2022)
  • Case

Sarah Breedlove: Changing the World

By: Robert Simons and Max Saffer
This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how... View Details
Keywords: Brands; African-american Entrepreneurs; Entrepreneurship; Values and Beliefs; Personal Characteristics; Success; Work-Life Balance; Business Startups; Brands and Branding; Marketing; Personal Development and Career; Beauty and Cosmetics Industry; United States
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  • Other Article

#HerImpact: Leading the Innovation Lifecycle

By: Lynda M. Applegate
This blog post describes how entrepreneurs can scale their leadership and organization as they scale their business. View Details
Keywords: Innovation ＆ Entrepreneurship; Life-cycle; Innovation and Management; Entrepreneurship; Beauty and Cosmetics Industry; United States
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  • December 2011
  • Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius
Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
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  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • April 2011
  • Teaching Note

Leasing Decision at Magnet Beauty Products, Inc. (TN)

By: Krishna G. Palepu and George Serafeim
Teaching Note for 111039. View Details
Keywords: Leasing; Financial Statements; Accounting; Standards; Beauty and Cosmetics Industry
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  • March 2011 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (E)

By: David F. Hawkins
Spanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros. View Details
Keywords: Financial Statements; Business Subsidiaries; Decision Choices and Conditions; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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  • August 2010 (Revised November 2010)
  • Supplement

Cosmeticos de Espana, S.A. (C)

By: David F. Hawkins
The third case in the Cosmeticos de Espana case series. What should management's accounting response be to a further devaluation of the Bolivar? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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