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- Research (1,469)
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- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
Last year, Harvard Business School professor Ranjay Gulati met with the marketing department of a large American corporation and posed a seemingly simple question: What do marketing people actually do? "I got this nervous laughter," says Gulati, an expert on... View Details
Keywords: by Carmen Nobel
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I identify opportunities in emerging markets? How important are relations with the host country?... View Details
- May 29, 2019
- Article
A Study of More Than 250 Platforms Reveals Why Most Fail
By: David B. Yoffie, Annabelle Gawer and Michael A. Cusumano
This piece explores why digital platforms fail. We collected data on 250 failures over the last 20 years, analyzed the most common causes for a platform to disappear or morph into an alternative business. View Details
Yoffie, David B., Annabelle Gawer, and Michael A. Cusumano. "A Study of More Than 250 Platforms Reveals Why Most Fail." Harvard Business Review (website) (May 29, 2019).
- 03 May 2022
- Cold Call Podcast
Can a Social Entrepreneur End Homelessness in the US?
Keywords: Re: Brian L. Trelstad
- August 2012 (Revised May 2013)
- Case
Milwaukee (A): Making of a World Water Hub
By: Rosabeth Moss Kanter and Matthew Bird
Starting in 2007 Milwaukee leaders from different areas (large established companies, civic organizations, public sector, academia, and entrepreneurs) negotiated a path for converting the region into a global water hub to address economic and environmental concerns.... View Details
Keywords: Change Management; Growth Management; Business or Company Management; Leading Change; Wisconsin
Kanter, Rosabeth Moss, and Matthew Bird. "Milwaukee (A): Making of a World Water Hub." Harvard Business School Case 313-057, August 2012. (Revised May 2013.)
- Research Summary
Working on third edition of textbook on the fund industry
The book explains how mutual funds and other collective investment vehicles are organized, how they manage your money, and how they are marketed to investors. It also addresses the internationalization of funds in terms of global investing and global... View Details
- October 1998 (Revised May 1999)
- Case
Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables
By: Kenneth A. Froot and Ivan G. Farman
Commercial Financial Services (CFS) is a company that buys charged-off credit card receivables, securitizes them, and then attempts to collect on the receivables. The case deals with how the firm makes money and the limits of securitization as an efficient financing... View Details
Keywords: Financing; Asset-back Finance; Financial Policy; Securitization; Credit; Financial Strategy; Business Strategy; Policy; Financial Services Industry
Froot, Kenneth A., and Ivan G. Farman. "Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables." Harvard Business School Case 299-023, October 1998. (Revised May 1999.)
- April 2008
- Exercise
Exercise: Customer-Operator Letter Writing
By: Frances X. Frei
The exercise involves having students write letters to an organization of their choice describing their operating experience at a detailed level. The companies' responses are paired with the students' letters and the entire collection is made available to the class.... View Details
Keywords: Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Knowledge Sharing; Knowledge Use and Leverage; Performance Improvement
Frei, Frances X. "Exercise: Customer-Operator Letter Writing." Harvard Business School Exercise 608-126, April 2008.
- 2015
- Book
Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
By: David B. Yoffie and Michael A. Cusumano
The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill Gates, Andy Grove, and Steve Jobs—offering... View Details
Keywords: Management; Strategy; Leadership; Information Technology; Entrepreneurship; Information Technology Industry
Yoffie, David B., and Michael A. Cusumano. Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs. New York: Harper Business, 2015.
- 2011
- Book
The Fund Industry: How Your Money Is Managed
By: Robert Pozen and Theresa Hamacher
The Fund Industry explains to students and investors how to evaluate mutual funds and other collective investment vehicles. It discusses how different types of funds are managed, marketed, and regulated. It also reviews how funds invest and gather assets in countries... View Details
Keywords: Money; Financial Management; International Finance; Investment Funds; Governing Rules, Regulations, and Reforms; Financial Services Industry
Pozen, Robert, and Theresa Hamacher. The Fund Industry: How Your Money Is Managed. 3rd ed. NY: John Wiley & Sons, 2011.
- 12 Mar 2018
- Working Paper Summaries
Using Online Prices for Measuring Real Consumption Across Countries
- May 2012
- Article
Correlation in the Multiplayer Electronic Mail Game
By: Peter A. Coles and Ran Shorrer
In variants of the Electronic Mail Game (Rubinstein, 1989) where two or more players communicate via multiple channels, the multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along... View Details
Keywords: Electronic Mail Game; Stag Hunt; Coordination; Signaling; Networks; Behavior; Communication; Trust; Game Theory
Coles, Peter A., and Ran Shorrer. "Correlation in the Multiplayer Electronic Mail Game." B.E. Journal of Theoretical Economics 12, no. 1 (May 2012).
- Research Summary
Book on Telegraphs:
This is a long-term project that focuses on the economic impact of telegraphs. I have been collecting data on telegraph companies operating in all Americas, especially submarine telegraph companies. The final product will be a book but I intend to produce some papers... View Details
- Research Summary
Mutiny in the Workplace: When Leaders Are Challenged From Within
My dissertation focuses on the rarely studied phenomenon of mutiny in organizations. Based on three recent cases of mutiny in professional organizations, I examine the process by which employee dissatisfaction transforms into collective mobilization... View Details
- 06 Mar 2020
- Working Paper Summaries
Consumer Protection in an Online World: An Analysis of Occupational Licensing
- October 2016 (Revised January 2020)
- Case
All Traffic Solutions
By: Rajiv Lal and Scott F. Johnson
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details
Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Technology Industry; Information Technology Industry; United States
Lal, Rajiv, and Scott F. Johnson. "All Traffic Solutions." Harvard Business School Case 517-011, October 2016. (Revised January 2020.)
- February 2024
- Module Note
Data-Driven Marketing in Retail Markets
By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; ＂Marketing Analytics＂; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
Israeli, Ayelet. "Data-Driven Marketing in Retail Markets." Harvard Business School Module Note 524-062, February 2024.
- December 1985 (Revised January 1989)
- Case
Cummins Engine Co.: Black Friday
A new regional manager for Cummins Venezuela faces Black Friday, Venezuela's massive currency devaluation and a weak distribution system. The manager must find a way to collect $1.4 million in receivables due from distributors and reestablish a viable distribution... View Details
Whitney, John C. "Cummins Engine Co.: Black Friday." Harvard Business School Case 586-122, December 1985. (Revised January 1989.)
- 2012
- Book
The Culture Cycle: How to Shape the Unseen Force That Transforms Performance
By: James Heskett
The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between... View Details
Keywords: Customer Focus and Relationships; Learning; Framework; Policy; Retention; Books; Analytics and Data Science; Innovation and Invention; Management Practices and Processes; Organizational Culture; Performance Expectations; Research
Heskett, James. The Culture Cycle: How to Shape the Unseen Force That Transforms Performance. Upper Saddle River, NJ: FT Press, 2012.