case - Publications - Faculty & Research

October 1984 (Revised May 1986)
Case

1995
Book

Cases in Product Management

29 Jul 2010
News

Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

01 Mar 2016
News

Case Study: Paper Chase

(photos courtesy of Lovepop) (photos courtesy of Lovepop) Lovepop makes greeting cards that open to reveal intricate 3D designs that resemble an artistic take on a children’s pop-up book. The brainchild of two former ship designers—Wombi Rose and John Wise (both MBA... View Details

01 Dec 2015
News

Case Study: Bionic Banking

(Thinkstock/Getty Images) Robo-advisors, like Betterment and Wealthfront, are built for millennials-automated asset management for those with lower account balances or an aversion to traditional financial advisors. Silicon Valley has taken notice, aggressively funding... View Details

01 Sep 2015
News

Case Study: Golden Ticket

(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments, which rely on the business to... View Details

07 Oct 2013
News

The Case for Blockbusters

Keywords: Motion Picture and Sound Recording Industries; Information

Web

What is the Case Study Method?

Overview Simply put, the case method is a discussion of real-life situations that business executives have faced. On average, you'll attend three to four different classes a day, for a total of about six hours of class time (schedules... View Details