by Youngme Moon - Publications - Faculty & Research - Harvard Business School

Filter Results: (250)

Filter Results: (250)

Show Results For

← Page 8 of 250 Results →

November 2005 (Revised February 2006)
Module Note

Rethinking Branding

By: Youngme E. Moon

The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details

Keywords: Brands and Branding

October 2005
Supplement

Aqualisa Quartz: Harry Rawlinson (DVD)

By: Youngme E. Moon

Keywords: Construction Industry

August 2002 (Revised August 2003)
Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon

Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details

Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry

August 2001
Case

Charmed Technology

By: Youngme E. Moon

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry

Find at Harvard

March 1999 (Revised January 2000)
Background Note

Network Technology and the Role of Intermediaries

By: Youngme E. Moon

Outlines some of the ways network technology is changing the role of intermediaries in the market. View Details

Keywords: Technology Networks

March 1999 (Revised January 2000)
Background Note

Interactive Technologies and Relationship Marketing Strategies

By: Youngme E. Moon

Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details

Keywords: Marketing Strategy; Customer Relationship Management; Technology

01 Dec 2014
News

Making Big Data Fashionable

Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number... View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

01 Jun 2012
News

FIELD 3 Tests Students

practiced while working with global partner organizations during FIELD 2. “Our objective with FIELD 3 was to provide students with an opportunity to apply and integrate the knowledge, skills, and tools acquired in the first-year curriculum,” says Senior Associate Dean... View Details

Keywords: FIELD program

21 Mar 2019
News

Helping Veterans Build Careers

Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark... View Details

Keywords: Jill Radsken

March 2006
Course Overview Note

Consumer Marketing: Rethinking the Core

By: Youngme E. Moon

Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details

Keywords: Marketing; Consumer Behavior

March 2006
Teaching Note

American Legacy: Beyond the Truth Campaign (TN)

By: Youngme E. Moon

Keywords: Advertising Campaigns

July 2004 (Revised March 2006)
Teaching Note

The Birth of the Swatch (TN)

By: Youngme E. Moon

Teaching Note to (2-504-096). View Details

Keywords: History; Fashion Industry

July 2004 (Revised February 2005)
Teaching Note

Marketing Antidepressants: Prozac and Paxil (TN)

By: Youngme E. Moon

Teaching Note to (9-502-055). View Details

Keywords: Marketing; Pharmaceutical Industry

April 2004 (Revised March 2006)
Teaching Note

Ikea Invades America (TN)

By: Youngme E. Moon

Teaching Note to (2-504-094). View Details

Keywords: Retail Industry; Consumer Products Industry

May 2003 (Revised January 2006)
Teaching Note

NTT DoCoMo: Marketing i-mode (TN)

By: Youngme E. Moon

Teaching Note for (9-502-031). View Details

Keywords: Telecommunications Industry; Japan

October 2000 (Revised March 2001)
Case

BizRate.com

By: Youngme E. Moon

BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details

Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry

Profile

Patrick Connolly

thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details

Keywords: Investment Banking; Venture Capital / Private Equity; Financial Services; Other Financial Services

January 2007
Class Lecture

Brand Positioning (FSS)

By: Youngme E. Moon

Keywords: Brands and Branding; Product Positioning

Find at Harvard

July 2004 (Revised March 2006)
Teaching Note

Vans: Skating on Air (TN)

By: Youngme E. Moon

Teaching Note to (9-502-077). View Details

Keywords: Apparel and Accessories Industry

January 2000
Teaching Note

Autobytel.com (TN)

By: Youngme E. Moon

Teaching Note for (9-500-015). View Details

Keywords: Auto Industry

←
8
9
…
12
13
→