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- All HBS Web (186)
- Faculty Publications (21)
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Brand Name Management - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Today [advertisements] are issued by the manufacturers of a particular article or special kind of articles . . . [that] may be obtained ‘anywhere,’ and the only request... View Details
- 01 Jun 2011
- News
Downtime
feedback from books, and they are easier on my eyes. What’s one of your favorite books? I really enjoyed Noah Gordon’s The Physician, a quest for medical knowledge in the 11th century; in biography, Einstein: His Life and Universe by... View Details
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
spurned because he is so harsh and demanding. He is in turn betrayed by his closest ally (John Sculley), but ultimately the clarity of his vision and charisma triumph, and he transforms the world. The transformation in communications he... View Details
- Web
Harvard Business School
African American students, business executives, and HBS alumni. Participants over the years have spoken on topics of leadership, finance, and community. Today, the mission of AASU continues to uphold the core mandate inspired by its... View Details
- 01 Sep 2008
- News
Alumni Books
I Thought We Were Making Movies, Not History by Walter Mirisch (IA ’43) (University of Wisconsin Press) The producer of such film classics as West Side Story, Some Like It Hot, In the Heat of the Night, and... View Details
- Web
Leading Race Work in Business Schools - Race, Gender & Equity
David Porter David Porter (PHDOB ’97) is the Chief Diversity, Equity, and Inclusion Officer at the UC Berkeley Haas School of Business. He was previously the Executive Director and CEO of the Walter Kaitz Foundation, a non-profit... View Details
- Web
Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School
School 1908-1945 (Boston: Harvard Business School Press, 1987), 171. 11 Walter J. P. Curley, interview by Carole Kolker in National Venture Capital Association Venture Capital Oral History Project: Venture... View Details
- 26 Oct 2020
- Blog Post
12 Weeks of VC Summer: Remote Edition
While it wasn’t 100% perfect, there were a lot more offline conversations and learnings that took place over email than expected. We shared: Book recommendations (including The Innovators by Walter Isaacson,... View Details
Keywords: Venture Capital / Private Equity
- Web
Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School
School 1908-1945 (Boston: Harvard Business School Press, 1987), 171. 11 Walter J. P. Curley, interview by Carole Kolker in National Venture Capital Association Venture Capital Oral History Project: Venture... View Details
- 01 Sep 2004
- News
Duncan M. ("Greg") Murray (MBA 1964)
can’t run cattle like that in this country. They’ll all be dead by spring!’ The result? Twenty-nine healthy, high-quality calves. Now most cattlemen in the Maritimes use our type of setup. My cowboy proclivities aside, HBS is one of the... View Details
- Profile
Andrew Kinard
go next?" Much of that immediate future was occupied by seventy-five surgeries and eighteen months of rehabilitation. While recovering at Walter Reed Army Medical Center, however, a chance encounter... View Details
- Web
Smaller Collections - Photography Collections - Historical Collections
gelatin silver print images taken by Margaret Bourke-White captures industrial settings during the early 19th century. Included are pictures of American factories, mines, foundries, and glassworks. Bourke-White was able to depict... View Details
- Web
Souvenirs & Novelties - The Art of American Advertising
. helped establish brand familiarity by putting up promotional displays . . . and giving away calendars, glasses, and other items bearing company slogans and trademarks,” business historian Walter Friedman... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers,... View Details
- Web
Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
commerce and consumption.” 16 Recognizing his reputation as an extraordinary portraitist and the prestige his name could lend to commercial work, the J. Walter Thompson Advertising Agency hired Steichen in 1923, the same year he became... View Details
- 01 Dec 2002
- News
What You Know Depends on Where You Go
associate professor Walter Kuemmerle, who developed the elective course International Entrepreneurial Finance by writing cases that involve about twenty different countries. “The largest group to take the... View Details
- 28 Sep 2015
- News
Rockin’ for a Cause
senior vice president at Symantec by day, and by night—well, at least seven or eight nights a year—a no-holds-barred guitarist, vocalist, and emcee for a band that donates its earnings to local schools. The... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
document early examples of HBS marketing courses taught by Professor Cherington and his subsequent career as marketing consultant, economist, and author. Of particular interest are the materials pertaining to speeches and articles written... View Details
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
conference hosted by the HBS African American Student Union (AASU). More than 550 attendees gathered in late January for the three-day meeting, which featured academic and social events held on campus and at the nearby Hyatt Regency... View Details
Keywords: Mary Ellen Gardner