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  • All HBS Web  (369)
    • News  (90)
    • Research  (214)
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  • All HBS Web  (369)
    • News  (90)
    • Research  (214)
  • Faculty Publications  (95)
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  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
  • 20 Apr 2010
  • First Look

First Look: April 20

Simmons (E) Amy C. Edmondson and Susan ThyneHarvard Business School Supplement 610-061 This case updates the "Leading Change at Simmons" series by examining Simmons' increasing debt under the ownership of View Details
Keywords: Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

Racial Asymmetries, and Team Learning Environment: Effects on Performance Authors:Robin J. Ely, Irene Padavic, and David A. Thomas Publication:Organization Studies (forthcoming) Abstract This paper argues... View Details
Keywords: Sean Silverthorne
  • 31 May 2011
  • First Look

First Look: May 31

introduction to the field of global strategic management/international business. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/711456-PDF-ENG Renewing GE: The Africa Project David A. Thomas and Stephanie View Details
Keywords: Sean Silverthorne
  • November 2019
  • Article

A Review of Bundled Payments in Total Joint Replacement

By: Olivia Manickas-Hill, Kevin J. Bozic and Thomas W. Feeley
The Bundled Payments for Care Improvement (BPCI) initiative, developed by the U.S. Center for Medicare & Medicaid Innovation, aims to reduce health care expenditures while maintaining or improving patient outcomes.
Several published reports evaluating the impact... View Details
Keywords: Bundled Payments; Health Care and Treatment; Cost Management
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Manickas-Hill, Olivia, Kevin J. Bozic, and Thomas W. Feeley. "A Review of Bundled Payments in Total Joint Replacement." Journal of Bone and Joint Surgery Reviews 7, no. 11 (November 2019).
  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

Bobade, Richard A. Helmers, Thomas M. Jaeger, Laura J. Odell, and Derek A. Haas Abstract—Objectives: To determine how overall cost of anticoagulation therapy for warfarin compares with that of Novel Oral... View Details
Keywords: Dina Gerdeman
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

http://www.oup.com/us/catalog/general/subject/Psychology/Health/?view=usa&ci=9780199734610 A Positive Approach to Studying Diversity in Organizations Authors:Lakshmi Ramarajan and David A. Thomas Publication:Chap. 41 in The Oxford... View Details
Keywords: Sean Silverthorne
  • July 2009 (Revised December 2009)
  • Case

Echoing Green

By: Julie Battilana, Thomas J. DeLong and James Weber
This case presents the leadership challenges that Cheryl Dorsey, the president of Echoing Green, faces in early 2009. Echoing Green is a fellowship program that seeks to improve society by identifying and supporting social entrepreneurs who launch organizations to... View Details
Keywords: Change Management; Financial Crisis; Social Entrepreneurship; Leadership Style; Organizational Structure; Personal Development and Career; Social Enterprise
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Battilana, Julie, Thomas J. DeLong, and James Weber. "Echoing Green." Harvard Business School Case 410-013, July 2009. (Revised December 2009.)
  • 28 Aug 2012
  • First Look

First Look: August 28

F. Baird Leslie A. Perlow and Thomas J. DeLongHarvard Business School Supplement 403-086 Presents profiles written by six members of the HBS Class of 1976 from the 10th and... View Details
Keywords: Sean Silverthorne
  • July 2023
  • Case

Schuberg Philis: From Success to Significance

By: Thomas J. DeLong and Daniela Beyersdorfer
The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path forward in 2019. The company has grown into a €70 million revenue strong IT provider with top ranks in the... View Details
Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands
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DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis: From Success to Significance." Harvard Business School Case 424-012, July 2023.
  • 25 Sep 2012
  • First Look

First Look: September 25

of tomorrow's innovative new products, arguing that companies must reinvest in new product and process development in the U.S. industrial sector. Only by reviving this "industrial commons" can the world's largest economy build... View Details
Keywords: Sean Silverthorne
  • June 2004 (Revised June 2004)
  • Case

Utah Symphony and Utah Opera: A Merger Proposal

By: Thomas J. DeLong and David L. Ager
Anne Ewers, general director of Utah Opera, is awaiting the decision of the members of the board of the Utah Symphony and Utah Opera about whether to merge Utah's top two arts organizations. If the vote favors the merger, Ewers will be asked to assume the helm of the... View Details
Keywords: Mergers and Acquisitions; Change Management; Organizational Culture; Human Resources; Management; Fine Arts Industry; Music Industry; Utah
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DeLong, Thomas J., and David L. Ager. "Utah Symphony and Utah Opera: A Merger Proposal." Harvard Business School Case 404-116, June 2004. (Revised June 2004.)
  • July 2002 (Revised December 2002)
  • Case

Mercer Management Consulting (A)

By: Thomas J. DeLong and Michael Echenberg
Insurance giant Marsh & McLennan acquires management consulting firms Temple, Barker & Sloane (TBS) in 1987 and Strategic Planning Associates (SPA) in 1990 and sets out to merge the two. The merger proceeds slowly and painfully. Following the February 1990 merger,... View Details
Keywords: Mergers and Acquisitions; Business Model; Decision Making; Organizational Culture; Personal Development and Career; Horizontal Integration; Consulting Industry
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DeLong, Thomas J., and Michael Echenberg. "Mercer Management Consulting (A)." Harvard Business School Case 403-009, July 2002. (Revised December 2002.)
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Author:Thomas J. Steenburgh Periodical:Marketing Science (forthcoming). (Harvard Business School Working Paper, No. 05-022, 2004) Abstract This article introduces a newly discovered property of... View Details
Keywords: Martha Lagace
  • January 2019 (Revised July 2021)
  • Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019. (Revised July 2021.)
  • 14 Jan 2014
  • First Look

First Look: January 14

http://www.hbs.edu/faculty/Publication%20Files/14-040_96933ceb-3097-4432-97d1-0b32625889f9.pdf January 2014 Harvard Business Review Building a Game-Changing Talent Strategy By: Ready, Douglas A., Linda A. Hill, and Robert J. View Details
Keywords: Sean Silverthorne
  • September 1998 (Revised May 1999)
  • Case

Strategic Services at Andersen Consulting

By: Thomas J. DeLong, Catherine M. Conneely and Abby J. Hansen PHD
Bill Copacino, Andersen Consulting's managing partner of Strategic Services Americas, needed to submit his recommendation to Peter Fuchs, Strategic Services worldwide director, for the operating plan for Strategic Services Americas for fiscal year 1999. Strategic... View Details
Keywords: Strategic Planning; Recruitment; Organizational Culture; Expansion; Business Units; Consulting Industry
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DeLong, Thomas J., Catherine M. Conneely, and Abby J. Hansen PHD. "Strategic Services at Andersen Consulting." Harvard Business School Case 899-065, September 1998. (Revised May 1999.)
  • 06 Nov 2012
  • First Look

First Look: November 6

understood and managed. The key to success? Incentives. Fortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature-until now. By using... View Details
Keywords: Sean Silverthorne
  • October 2006 (Revised May 2007)
  • Case

King Arthur Flour

By: Thomas J. DeLong, James Holian and Joshua Weiss
Steve Voigt, the CEO of King Arthur Flour, must determine how the company can continue to grow, whilst preserving its unique culture. In 1996, the company was sold to employees in as ESOP transaction. The following decade saw significant growth, despite declining sales... View Details
Keywords: Employee Stock Ownership Plan; Business or Company Management; Organizational Culture; Employee Ownership
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DeLong, Thomas J., James Holian, and Joshua Weiss. "King Arthur Flour." Harvard Business School Case 407-012, October 2006. (Revised May 2007.)
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