by Susan Helper - Publications - Faculty & Research

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of... View Details

Keywords: by Julie Jette; Consumer Products; Retail

06 Aug 2001
Research & Ideas

Go Global—or No? Can You Make the Case?

Ever wanted to judge a Harvard Business Review case study? Here's your chance. In its June issue, Harvard Business Review published an account of the fictional company, DataClear, authored by Harvard Business School associate professor... View Details

Keywords: by Walter Kuemmerle

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

sophistication in methods, it is now possible to more judiciously allocate marketing resources. By Sunil Gupta and Thomas J. Steenburgh. 5. The Future of Social Enterprise This paper considers the confluence of forces that is shaping the... View Details

Keywords: by Staff

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

don't know we have can be exciting, efficient, and energizing. Or it can be fearsome, enervating, and subject to mistakes ranging from foolish to fatal. That's the sense provided by responses to this month's column. There was enthusiasm... View Details

Keywords: by James Heskett

14 Feb 2005
Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel of industry players moderated... View Details

Keywords: by Sean Silverthorne

10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research.... View Details

Keywords: by James Heskett

27 Apr 2015
Lessons from the Classroom

Leadership Lessons From Outer Space

auditorium.Photo: Susan Young Professor Sunil Gupta, who chairs the General Management Program, led the question-and-answer session. Gupta asked whether anything had surprised Virts during his space station stint. Virts recalled the view... View Details

Keywords: by Carmen Nobel; Aerospace

10 Sep 2021
Blog Post

Perspectives on Anti-Racism in the HKS Curriculum

of race and inequity. Led by Professors Khalil Gibran Muhammad and Sandra Susan Smith, the course was designed to ensure a consistent understanding of the race and racism not as tangential to U.S. history,... View Details

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared... View Details

Keywords: by Martha Lagace

19 Jul 2013
Working Paper Summaries

Helping You Help Me: The Role of Diagnostic (In)Congruence in the Helping Process within Organizations

Keywords: by Colin M. Fisher, Julianna Pillemer & Teresa M. Amabile

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the Survey of Consumer Finances (SCF),... View Details

Keywords: by Ann Cullen

17 Dec 2001
Research & Ideas

Enterprising Women

offered by "emotional intelligence," a quality more often credited to women than men? New Yorker Susan Willet Bird cited Mayor Rudy Giuliani's transformation in the public eye from dictator to... View Details

Keywords: by Julia Hanna

03 Jan 2019
Research & Ideas

Everyone Knows Innovation is Essential to Business Success—Except Board Directors

investing the time or recruiting people to improve those processes.” The researchers conducted the survey over nine months between October 2015 and June 2016, in partnership with the membership organization WomenCorporateDirectors Foundation, then led View Details

Keywords: by Michael Blanding

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana Silver) and David Rosales (both HBS MBA 2010) had been troubled... View Details

Keywords: by Carmen Nobel; Manufacturing

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

challenge on her hands. Perhaps you are attempting to manage your way through a similarly exigent scenario. Trying to accomplish everything that used to be done by two or three people, you may be feeling stressed, maybe more than a bit... View Details

Keywords: by Paul Michelman

October 2022 (Revised November 2023)
Case

Framebridge (A): Reimagining Custom Framing

By: Rembrand Koning and Alicia Dadlani

In December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent,... View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; Operations; Consumer Products Industry; United States; District of Columbia; Kentucky

Citation

Educators

Purchase

01 Apr 1996
News

Technology for Learning's Sake

Officer Susan Rogers, an accomplished HBS administrator with a wealth of experience in technology and other projects, including total responsibility for the recent reconstruction of Morgan Hall. Ground Wires As Upton and others involved... View Details

Keywords: by Deborah Blagg; photo by David Zadig

01 Jun 2025
News

Forward Thinking

The tallest animal to roam the land, giraffes cast long shadows on the dry savannas and woodlands of sub-Saharan Africa where they live. But their lands are vanishing, with estimates suggesting that 90 percent of their habitat has already been lost; giraffe populations... View Details

Keywords: Jen Mcfarland Flint; Illustrations by Maria Jesus Contreras; Animal Production and Aquaculture; Agriculture

18 Apr 2005
Lessons from the Classroom

NFL Players Touch Down at HBS

on the New England Patriots. By virtue of their fame and wealth, professional players are the target of all kinds of business opportunities, most of them bad, Johnson continued. "We are easy prey to a lot of potentially bad... View Details

Keywords: by Sean Silverthorne; Sports

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

that eight of the 10 most-read HBS Working Knowledge stories of the year were COVID-focused. Readers sought insights from HBS faculty about everything from managing large-scale remote work to leading during a crisis. The year was also marked View Details

Keywords: by Dina Gerdeman

Publications